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Stop blaming your content. Fix your foundation. Here's how to climb all 7 levels of personal branding today: A personal brand works like a ladder. Each step only works if the one below it is solid. Here's what I'd do now, in this order: 1/ Solve a problem Pick one painful problem your audience already cares about. Something you have authority to talk about. Start posting about it. Saywhat started because I was spending too much time on LinkedIn. I solved my own problem first, then found other people who had the same one. 2/ Speak to your ICP Just finish this sentence, and update your headline: "I help [who] do [what] so they can [outcome]." E.g. "I help founders turn LinkedIn attention into qualified leads." Then add some social proof. 3/ Optimize your entire profile Content makes people curious. Your profile allows them to learn more. If a stranger can't understand what you do in 5 seconds, you lose them forever. Fix your profile picture, banner, headline, featured section, and about section. Pick one CTA and use it everywhere, e.g. "Sign up for my free newsletter." Make it your custom button. 4/ Show proof People don't trust abstract results. Start collecting and posting screenshots, feedback, client wins, and lessons before you need them. I keep a running note of screenshots, feedback, and things that worked. When it's time to write, I'm never starting from zero. 5/ Create a system A system turns client problems into repeatable content. Mine is simple: record client & team calls, pull out recurring fears and questions, then use Saywhat to turn them into content. 6/ Repurpose winners Find what's working in other niches and adapt it to yours. Track your analytics in LinkedIn/Saywhat and repost the winners every 4-6 weeks. Use Saywhat to find trending topics, visuals, and formats. E.g. "[15] Laws of [Niche]" is a popular format right now. 7/ Build a funnel There are three types of posts you need to mix to turn followers into customers. - Growth posts 4x/week (educational carousels, infographics, career tips). - Trust posts 2x/week (personal stories, behind-the-scenes). - Proof posts 1x/week (case studies, testimonials, videos). Build the foundation first. The content gets easier once you know exactly who you're talking to and what you stand for. 📌 Want content like this before anyone else? Sign up for my newsletter here: https://lnkd.in/gKzZUq-b ♻️ Repost to help your network build personal brands in 2026 ➕ Follow me (Will McTighe) for more like this.

Here are 9 Copywriting Tips that will help you make more money: These tips will help with your email marketing, SMS marketing, landing pages, ads, and so much more. Credit: Chase Dimond (go follow him)

Long weekend mode: ON ✨ Happy Victoria Day! . . . #holiday #victoriaday #acadium

Everyone wants experience… even for “entry-level” roles. 😵💫 That’s why so many aspiring marketers feel stuck before they even begin. The FASTEST way forward isn’t sending more applications, it’s building REAL skills you can actually show.  👉 Get ahead before you even apply. Click the link in the comments below to start your apprenticeship with Acadium today! . . . #marketingapprenticeship #digitalmarketing #careerlaunch #marketingjobs #acadium

Stop using Claude like it's 2024. "Write in short sentences. My audience is founders. No bullet points. Match my voice." There's a setting that holds all of this context permanently so you never type it again. And so much more to Claude that will make your life easier Here are the 19 rules I follow when I use Claude: 1/ Setup - Switch on memory so Claude doesn't start from scratch every time - Switch to Opus for basically everything (unless your strapped for time) - Turn on Extended Thinking for complex, multistep tasks - Pick the right mode for yourself. Chat to think, Code to build, Cowork to automate 2/ Context - Upload .MD files for context like style guides, customer profiles, etc - Connect your tools so Claude works inside Notion, Gmail, etc. directly - Create a Project for recurring tasks and add your rules and examples once - One Project = one simple task like "client proposals" not "marketing" 3/ Prompting - Show Claude what good looks like - examples of successful tasks, outcomes - Assign it a role, "You are a senior recruiter" and it will respond like an expert - Add specific constraints “don’t ask more than 5 questions” rather than “don’t ask too many questions” - Always ask for 5 options, not one right answer 4/ Iteration -If Claude can’t explain an idea like you’re 10, it’s not ready yet -Create an editable doc or tracker inside the chat with Artifacts -Never accept the first draft -Claude agrees with you by default, teach it ask you tough questions 5/ Systems - Save your best prompts and reuse them - Install Claude Skills for tasks like research or writing - Build a custom Skill for specific, recurring tasks like “Anti-AI content checklist” - Set Claude up right once so you don’t waste any time again. 📌 Want a high-res PDF of this sheet? Get it here: https://lnkd.in/gKzZUq-b ♻️ Repost to help your network master Claude ➕ Follow me (Will McTighe) for more like this

Most people think marketing and branding are the same thing. They’re not. And understanding the difference can completely change how a business grows. Marketing is how you attract attention. Branding is how you create perception. Marketing is the strategy that puts your business in front of people through content, ads, SEO, social media, email campaigns, partnerships, and promotions. Its goal is visibility, traffic, and conversions. Branding goes deeper. It’s the identity, emotion, and reputation people associate with your business. It’s how your audience feels when they hear your name, see your logo, read your content, or use your product. 📌 Marketing answers: “How do we reach people?” 📌 Branding answers: “Why should people trust and remember us?” A company can have great marketing and still fail if the branding is weak. Why? Because attention alone doesn’t create loyalty. People may click on an ad because of marketing. But they stay, recommend, and return because of branding. Think about brands like Apple or Nike. Their success is not only based on products or advertisements. It’s the emotional connection, identity, consistency, and experience they built over time. Strong branding creates: • Trust • Recognition • Loyalty • Higher perceived value • Emotional connection • Long-term customer relationships While marketing focuses on short-term growth, branding creates long-term value. The smartest businesses combine both: ✔️ Marketing to get discovered ✔️ Branding to become unforgettable Because in today’s digital world, people don’t only buy products anymore. They buy stories, experiences, values, and feelings connected to a brand.

The BIGGEST shift in social media right now? People want conversations (not just content!) 💬 A post with “thousands” of views means nothing if nobody’s talking about it. 👉 Here’s why comments are becoming the MOST valuable form of engagement! . . . #socialmediamarketing #contentstrategy #digitalmarketing #communitybuilding #acadium

AI is replacing manual work that used to take a week. But most founders are still running a 2025 stack on 2026 problems. Thank you to our Co-Founder, Josh S., for the awesome insights here! Here is what the upgrade looks like: The 2026 Founder AI Stack ✍️ Writing ➡️ 2025: ChatGPT ➡️ 2026: Claude Better tone, longer context, and it sounds like you when set up properly. ⚙️ Content System ➡️ 2025: Trello ➡️ 2026: Notion A system that helps you plan, create, and publish content. 📢 Outreach ➡️ 2025: Copy-paste DM templates ➡️ 2026: Claude with a Skills prompt Personalised outreach at scale without sounding like everyone else in the inbox. 🧲 Lead Magnets ➡️ 2025: Canva ➡️ 2026: Claude in Cowork Brief it once, get a real file, and publish it the same day. 🧐 Research ➡️ 2025: Google ➡️ 2026: Perplexity Cited answers built for decisions instead of endless scrolling through links. 🎨 Design ➡️ 2025: Canva ➡️ 2026: Cowork and Gamma Describe what you need and get a draft. Skip the blank canvas entirely. 📰 Newsletter ➡️ 2025: Writing from scratch every week ➡️ 2026: Claude Your newsletter in your tone, built in half the time. 🌐 Note Taking ➡️ 2025: Otter.ai ➡️ 2026: Granola and Claude in Chrome Granola handles your meeting notes automatically.  Claude in Chrome handles your research. 📊 Analytics ➡️ 2025: LinkedIn Analytics ➡️ 2026: Claude in Excel Drop your data into a spreadsheet. Ask Claude what's working and what to cut. 📹 Video and Repurposing ➡️ 2025: CapCut ➡️ 2026: Opus Clip and Claude for captions and hooks One long-form piece becomes 10 pieces of content in an hour. The tools are only half of it. The founders getting the most out of this stack are the ones who have connected everything into one system. What's your tool of chouse in 2026? ♻️ Repost to help a founder still running their business on a 2025 stack. Follow The Creator Accelerator by Chris Donnelly for more on AI, LinkedIn, and founder systems.

Building a team doesn’t always have to start with a “full-time hire”. 💡 The right support helps you stay productive, test what works… and keep things moving while your business grows! Smart growth isn’t always about hiring BIGGER. Sometimes it’s about building SMARTER. 👉 Click the link in the comments below to start mentoring with Acadium! . . . #marketingmentorship #digitalmarketing #businessowners #scalesmarter #acadium