Rochelle Ritchie

How do you become a marketer without a degree or prior experience? One of the most accessible routes is a Level 3 Marketing Apprenticeship. It’s designed to equip aspiring marketers with practical, job-ready experience across digital and traditional channels. Key facts: ✅ No degree required 💼 Learn while working in a real role 🕒 13-15 months duration 📚 Covers SEO, social media, analytics, and more 🧠 Builds both technical and soft skills This model supports career changers, school leavers, and anyone looking for a hands-on entry point into marketing. If you're interested in finding out more visit our website 👩🏼‍💻 #marketing #digitalmarketing #marketingapprenticeship #marketingtips #marketingcareer

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📬 For many journalists, inboxes are flooded—100+ PR pitches a day isn’t unusual. This means your press release needs more than a catchy subject line. It needs relevance, timeliness, and a clear public angle. Personalising your outreach and aligning with media trends increases your odds of being noticed. Strong PR isn’t about volume—it’s about value. 😉 #AuroraStrategy #PublicRelations #MediaStrategy #EarnedMedia

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🚀Do you want to use strategic marketing to inspire real, measurable change?🚀 ICE Creates is hiring a Behaviour Change Marketing & Communications Lead to design and deliver campaigns that shift mindsets and save lives. 🔹 What You’ll Own: • Lead multi-channel strategies grounded in COM-B, EAST & nudge theory • Translate insight into clear messaging, content plans & evaluation frameworks • Drive SEO, SEM & GEO-targeting to maximise organic reach and paid ROI • Manage budgets, timelines & stakeholder relationships across public & private sectors 🔹 Who Are You: • 5+ years in marketing/communications leadership—agency or in-house • Deep knowledge of behaviour-change principles and social marketing • Proven SEO, SEM & Analytics expertise (Google Analytics, Meta Business Suite) • Skilled with CMS (WordPress/Umbraco), HubSpot/Mailchimp and Adobe/Canva • A collaborative, curious leader who thrives in a hybrid, agile environment Want to learn more? 1️⃣ Apply now: https://lnkd.in/eqZwxhfy 2️⃣ Our mission: We Make Better Happen → https://icecreates.com/ 3️⃣ Meet the team: Careers at ICE → https://lnkd.in/eNhGcr43 Which behaviour-change framework has driven the biggest impact in your work—and how? #Hiring #MarketingJobs #BehaviourChange #SocialImpact #HealthCommunications #SEO #SEM #ICECreates

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We’ve all been there: you invest in a powerful platform, only to realise your team is 𝘀𝘁𝘂𝗰𝗸 𝗼𝗻 𝘁𝗵𝗲 "𝗵𝗼𝘄-𝘁𝗼" rather than the "what’s next." This is where an Ad Tech partner jumps in to guide you along the evolution. But how do you know you’re choosing the right one? If you’re scouting for a partner to help you grow, look for these four markers of a true consultancy: • 𝗣𝗹𝗮𝘁𝗳𝗼𝗿𝗺 𝗠𝗮𝘀𝘁𝗲𝗿𝘆 that helps you master it through deep technical audits and advanced setups. • Enable your internal team and 𝗯𝗿𝗶𝗱𝗴𝗲 𝘁𝗵𝗲 𝗸𝗻𝗼𝘄𝗹𝗲𝗱𝗴𝗲 𝗴𝗮𝗽. • 𝗥𝗲𝗴𝗶𝗼𝗻𝗮𝗹 𝗘𝘅𝗽𝗲𝗿𝘁𝗶𝘀𝗲 that provide local support and understand the specific market nuances. • 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗚𝗿𝗼𝘄𝘁𝗵 for long-term efficiency. At FiveStones, we live by these criteria every day because we believe in evolving marketers - 𝘯𝘰𝘵 𝘫𝘶𝘴𝘵 𝘮𝘢𝘯𝘢𝘨𝘪𝘯𝘨 𝘵𝘩𝘦𝘪𝘳 𝘴𝘰𝘧𝘵𝘸𝘢𝘳𝘦. Learn more about us here: https://buff.ly/M77iuOR #FiveStonesUK

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Businesses are subsidising their partners’ marketing by giving away valuable owned media space and customer connections. Time to flip the model: Stop giving away value and turn your media assets into a growth engine, says Sonder’s Jonathan Hopkins. https://lnkd.in/gjtbkF9i #sponsored

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Is the advent of AI adoption leading the industry to recruit less junior talent? I put the question to agency bosses at the PRCA + PA National Conference a few weeks back - who all said 'no'. But anecdotally, I'm hearing a different story, with the body of evidence for the 'diamond-shaped agency' growing. I spoke to Dean Connelly from LATTE about this to get his hot take, and what it could mean for the future of talent, and what steps junior talent can take to create value in their skillset. WDYT? Tune in 👇

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Your customers get hundreds of marketing messages every week. Most gets filtered out. Direct mail that's personalised properly doesn't get filtered. It gets opened, read, and acted upon. 5 ways to supercharge your direct mail with personalisation: 1 - Write like a human. Less formal, more conversational. You're talking to one person, not broadcasting to thousands. 2 - Offer something genuinely new. Use your customer data to make discounts, guides, or content relevant to their situation. 3 - Make it shareable. Include unusual facts or stats that people want to photograph and share. Turn your physical mail into social content. 4 - Use variable data printing. Target multiple customer segments with tailored offers in one print run. Same campaign, different messages. 5 - Test augmented reality. Let recipients scan your mailer to see videos, animations, or product demonstrations. Make print interactive. The brands winning with personalisation aren't just adding names to templates. They're using data to deliver the right message to the right person at the right time. Contact our team today to explore the possibilities. Call 📞 01322 663 328 or email 📧 sales@kpmgroup.co.uk #DirectMail #MarketingCampaign #Multichannel #DirectMarketing

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We sat down with our Content Manager, Lauren, to talk about her journey into digital marketing, her approach to writing effective content and how AI is changing the way brands create and optimise content 🚀 She also shares some practical tips for building a content strategy that drives traffic and results. Read the full Q&A - the link is in the comments below 👇 #GetToKnowMe #QandA #ContentManager

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Freelancers are the backbone of the creative industries. The appointment of a freelance champion is a crucial step forward in getting a better deal for all creative freelancers. Watch Philippa Childs get a shoutout for standing up for freelancers at the Culture, Media and Sport Committee meeting to discuss the new Creative Industries Sector Plan 🎬

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The Australian mining sector is facing its worst skills crisis ever. New approaches to attracting and retaining talent are essential. This white paper 'Mine the Gap – Talent in Mining' is a practical guide to the talent shortage, offering actionable ways the sector can reframe its narrative to appeal to target demographics. It's a must-read for anyone in HR, corporate comms, or leading operational strategy in mining.

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