SoMe

Our founders were invited to present SoMe at the gather round startup showcase today! A lot of amazing presentations by Stephen Blakeney at Affinyx, Henry Choo at Promosync, Mitchell Stapleton-Coory at Byrd, Harry Cross at Switchboard and Marissa Bond & Adrian Cotterell at Thinking Mode! Thank you for an incredible morning!

In a move *No one* saw coming, Open AI is closing down their gen AI video platform Sora. … I say *No one* because anyone like myself who lives on short form video platforms (tiktok for me) saw this coming a mile off. People watch videos for human connection, not machine slop. The pushback and hate on AI video is a visceral witch hunt these days. Open AI are not only getting rid of the app, but also the API as well which signals a close of their platform as a whole. Why do you think they made this drastic sudden change? Want to scale your social media video output without using AI slop? Send me a message - we are working on something for you :)

My tiktok feed is full of people complaining about gen AI slop and gen AI scams. Here is exactly how they work: --- > How to scam people on social media in 2026 with genAI: <--- Step 1: Choose a product -> this could be slippers, crochet flowers, dragon bags etc. -> basically something that looks handmade. Find a cheap knockoff product on aliexpress and make a page to sell it and connect up a dropshipping account (eg shopify etc.) Step 2: Find an existing account selling a similar product -> then steal/download their videos Step 3: decide on your sob story -> is your grandfathers small slipper business going out of business? Is no one buying your product so you have to close down soon? Do you have a mountain of medical debt because someone ran your daughter over so need to get your business to make money? ** Pull on those heart strings!!! ** -> This works best when targeting older people who are less AI literate (Use pity marketing 101) Step 4: Get more content Options: A) just use the stolen content (safer) OR B) put some pictures into genai models to create more videos/content OR C) find someone on socials with a big following and make it seem like they are endorsing the product and using it This does not have to be perfect Step 5: post these videos to socials ** Important -> If your sob story is not working fast enough, you should buy followers and likes here -> put some money behind ads. This is a burn fast and hard scheme here not a slow burn ** Step 6: watch that money roll in… Step 7: … until you get banned/ mass reported/cancelled Step 8: Make new accounts and start again * Disclaimer: I probably would not be doing this from a country where the legal system can come after you for copyright infringement/deepfakes/fraud etc. * So there you go! While some people can identify it immediately, it takes AI literacy to do so (same as media literacy) and AI models are only getting better. So conclusion: if you want to make a quick buck and don’t care about ethics or legality, using video genAI is a great way to make a little bit of money fast. If you want to actually build a lasting and profitable business through social media and scale where your audience actually trusts you ~ avoid gen AI video at all cost -> being cancelled is scary. People are scary and come AFTER scammers. You do not want to be associated with scammers even if you are using your own face etc. Want to talk about how to scale on social without the genAI videos? Reach out for a chat!

A big week! Looking forward to next week :)

A great way to start off Friday Morning!

Ecom brands - are you guilty of this? 😅

Our founder Sofia Kette will be joining as a speaker at One Roof's #OWNCon. If you are a female founder in Adelaide, I highly recomend you join! Tickets are available in the link in the comments - use my code ONEROOF10 for a discount at checkout!

Sofia Kette and Zhengyang Li ran Test drive Tuesday to get feedback on some of SoMe's newest features! Thank you everyone who participated!

At SoMe AI, we are always on the lookout for new strategy in the Social Media game and how to respond to them - interesting move by Instagram. Wonder if it is to reduce the number of lower quality lives.