Excellent to see the Sydney Water Easter Show activation featured in Campaign Brief. A bold creative idea, delivering impact well beyond the event itself. Have a read here: https://lnkd.in/dU-cJzAU #TeamIVE #IVEGroup #Elastic #BrandActivation
This is what happens when experiential marketing is built around a creative insight, not a floorplan. Led by Elastic and brought to life by IVE Group, we transformed Sydney Water's Easter Show activation space into an immersive alien world and won Best Stand (Home & Lifestyle Pavilion) doing it. Read the full story: https://lnkd.in/dU-cJzAU #StretchYourThinking #Elastic #IVEGroup