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Last week, we brought our Huda Beauty community to London to celebrate the launch of Easy Bake Intense Fragrance 🩷 We hosted members from across Europe for a series of curated experiences designed around connection, creativity, and shared moments. From curated experiences at ABBA Voyage and the London Eye, to our largest immersive event to date featuring surprise performances from Pussycat Dolls and Central Cee. A personal highlight for me was our sensorial afternoon tea and intimate workshop at Fortnum & Mason with illustrator Elsa Gladstone, where every detail was designed to bring the world of Easy Bake Intense Fragrance to life. We also welcomed members from our UK broadcast community for the first time, marking an important step in how we continue to evolve and expand our community approach. What stood out most was how powerful in-person connection becomes when it’s rooted in genuine shared love for a brand and product. It reinforced the importance of building experiences that extend beyond launch moments, into lasting community. This is only the beginning... Special shout out to the dream team Lucia G. Nikki Bjurling and Daniella Maddock. And of course Heaps + Stacks 🫶 #HudaBeauty #EasyBakeIntenseFragrance #CommunityFirst #BrandBuilding