In April 2026, Anthropic overtook OpenAI in revenue. $30 billion annual run rate vs $24 billion. OpenAI has 900 million weekly users. Anthropic has a fraction of that.
Same market. Same underlying technology. Completely different business model. Completely different outcome.
This is not an AI story. This is a business model story. And it is playing out across every industry right now.
In this session, Alex Osterwalder, Tendayi Viki, and Carol Hill share new examples of business models that win. Real examples. Real patterns.
What you will gain
A clear understanding of why products alone no longer protect you. We will break down real cases where the better product lost to the better business model. You will see the patterns that repeat across industries, from AI to consumer goods to enterprise software.
The business model patterns behind companies that stay ahead. Not every winning business model is unique. Most follow a small number of proven patterns. We will show you which ones matter and how to spot opportunities to apply them.
Clarity on what AI disruption actually threatens. Hint: it is not your product. It is your business model. We will walk through how to assess disruption risk at the business model level, not just the technology level.
A concrete next step. Whether you run a business unit, lead a product team, or advise organizations on strategy, you will leave with a specific lens to pressure-test your current business model.
Who should attend
Strategy and business leaders who suspect their competitive advantage is thinner than it looks and want to know where to strengthen it.
Product and growth leaders tired of competing on features and price, looking for a more durable way to win.
Innovation and transformation leaders responsible for building new business models or reinventing existing ones.
Consultants and advisors who help organizations with strategy and want sharper tools for business model conversations.
Anyone who uses the Business Model Canvas and wants to go beyond mapping to designing business models with a real competitive edge.
Why attend this webinar
This session is designed to deliver value on its own. You will leave with a sharper understanding of business model competition and practical ideas you can apply immediately.
It also serves as a preview of the thinking and frameworks behind the Applied Masterclass Outcompete Through Business Model Advantage
In the webinar, you will see the patterns and principles. In the masterclass, you apply them hands-on to your own business, with direct coaching from Alex Osterwalder, the inventor of the Business Model Canvas.
Masterclass Outcompete Through Business Model Advantage
- Kick-off (60 min): Monday, June 1, 15:00 CET
- Remote workshop 1 (5h): Friday, June 5, 13:30–18:30 CET
- Remote workshop 2 (5h): Friday, June 12, 13:30–18:30 CET
- Ask-us-anything (60 min): Friday, July 10, 15:00-16:00 CEST
Cost: €1,099 (+VAT). Certificate of expertise included. 1-year access to all Strategyzer playbooks and platform.
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