Amadeus Hospitality

Our data expert Katie Moro Vice President of Data Partnerships, Hospitality at Amadeus, is back to break down another key dataset shaping hotel strategy! This time, the focus is on forward-looking flight booking data from Amadeus Destination Gateway and how it can be used to anticipate demand before it materializes. 🌸 Using cherry blossom season in Japan as a case study, Katie explores how hoteliers can identify peak travel periods, understand where guests are coming from, and build targeted campaigns that resonate with the right audiences. Insights like these play a critical role in decision-making, and that’s why our Data in Action series is designed to bring insights to life with concrete examples. Watch Katie’s video below 👇 #TravelIntelligence #Data

What will drive hotel and venue performance in 2026? We surveyed 300+ industry leaders worldwide to understand where the biggest opportunities - and challenges - lie. Three interconnected data points stood out: 📉 Demand is harder to win. 6 out of 10 sales leaders rank factors like increasing competition, third party lead quality, and a lack of qualified demand as their top challenges in driving group, event, and corporate sales. 📲 Speed is a competitive advantage. Faster, more streamlined RFP responses are one of the most effective ways to increase conversion rates and secure bookings. 👩💻 AI is now mainstream. 86% of respondents are already using AI, primarily to personalize proposals, generate sales insights, and support prospecting. Group, event, and corporate business remains a high value revenue driver for hotels — but only for teams that can better qualify demand, align around shared account intelligence, and respond fast. That’s why many sales organizations are investing in more connected solutions like Delphi to reduce manual effort, improve alignment, and accelerate speed to response. Email-to-RFP AI capability alone can save 550 hours a year by eliminating data entry. To read the full Global Hotel Sales Leader Insight Report, follow the link here: https://hubs.la/Q04hsNvD0 #AmadeusInsights #HotelTrends

🎶 “Por la mañana café”…  When music moves travel  Bad Bunny’s Spain tour isn’t just filling stadiums, it’s a real-time example of how major events influence travel demand, hotel performance, and destination planning. Using Amadeus Air Visitors and Amadeus Demand360®, travel intelligence solutions, we tracked how demand builds around major events: 🌍 Where travelers are coming from  🏨 How hotel demand and pricing respond: Occupancy grows +8.1% vs 2025 in Barcelona and +5.1% in Madrid  ⏱️ When travelers start booking (booking spikes tied to ticket sales and flight availability) Because today’s biggest events don’t just move fans, they move travel demand across whole cities. Are you planning to travel for a concert or major event this year? 👉 Swipe to see how Bad Bunny's concerts are shaping demand across Spain 

Travel demand keeps evolving and so do the opportunities behind it. 🌍 Our latest Hotel & Air Intelligence: Regional Snapshots reveal how traveler behavior, booking trends, and regional demand patterns are shifting across global markets.  Inside the latest edition, discover:  📍 Emerging destination demand across regions  ✈️ Air search and booking trends shaping travel decisions  🏨 Hotel performance insights across key markets  📈 Regional demand patterns influencing commercial strategies  Whether you're supporting hospitality growth or destination planning, these insights can help you stay closer to market dynamics and traveler intent.  Explore the latest Regional Snapshots and discover what’s happening across your region. 👇 https://hubs.la/Q04gZ5p00  #Hospitality #TravelTrends #MarketInsights #TravelIntelligence #DestinationMarketing #HotelIndustry #HospitalityData #TravelDemand 

📊 Knowing the peaks in demand is one thing. Understanding who is coming, and when, is where the real advantage lies. In the second instalment of our Data in Action series, we explore how forward-looking flight booking data can help hoteliers move earlier in the decision cycle and plan with greater confidence. With insights from global air booking trends, hotels can identify peak travel periods, understand key origin markets, and build targeted strategies that reach the right guests. This time, we’ve zoomed in on the example of cherry blossom season in Japan, a short, intense travel window where demand builds rapidly. By analyzing flight data, we show how hoteliers can spot demand months in advance, helping maximize revenue during peak periods. Read the full piece below or on our website: https://lnkd.in/e8qZ6stV #TravelIntelligence #Travel #Data

Reintroducing a resort to the market takes more than visibility — it takes precision. See how South Seas on Captiva Island leveraged Amadeus Advertising to relaunch with impact, connecting with the right travelers and driving high‑value demand from day one. The result? Strong engagement, quality bookings, and a confident return to market. 👉 Explore the full story: https://lnkd.in/dTCFYrzU  

AI only creates impact when it is orchestrated — not isolated. That insight was part of the debate at the Hospitality Inside Think Tank (HITT) 2026 in Brussels, where industry leaders gathered for an off‑the‑record discussion on performance, sustainability and intelligent innovation. During the session “Innovation & AI: The partnerships of the tech giants – From transformation to operational impact”, Mithlesh Kumar Head of GDS & Consortia Business, Hospitality Distribution at Amadeus, joined Alexander Lennart Schmidt, alongside peers from the European Commission Mihaela Lafont and the hospitality tech ecosystem Tigran Manvelyan to explore how AI is moving from promise to execution. The discussion reinforced a clear message from Amadeus:   • AI delivers value when it is embedded into the systems and workflows where hospitality already operates.   • For AI to scale responsibly in hospitality, partnerships matter — between platforms, startups and policymakers.   • Trusted data, deep integration and global scale are what allow AI to move beyond experimentation and into day‑to‑day hotel operations. Across two days of candid debate in Brussels, HITT 2026 confirmed that AI is reinforcing the travel technology foundations the industry relies on. When applied responsibly and at scale, AI becomes a powerful execution layer for hospitality performance, resilience and guest experience.

When you last went on holiday, where did you look for - or stumble upon inspiration? Recommendations from friends and family? Your social media feed? Newspapers? The latest Travel Dreams data suggests that nearly 20% of you will have used AI chatbots to inspire your journey. And chatbots have tripled in usage as a source of travel inspiration over the last five years from 6% to 18%. This number is likely to continue growing as people become increasingly comfortable and AI engines become more advanced. But this has huge implications for hotels - and indeed, destinations. How do you ensure that your rooms and services or locations come up in these chats? Making sure your website and digital infrastructure is readable to AI. At @Amadeus, our advertising offer takes changing search trends into account, ensuring that your property or destination remains top of mind for travelers. In the meantime, check our report to explore what these trends are. https://hubs.la/Q04fYDTy0 #TravelDreams #AmadeusInsights

We are proud to be named Google Premier Partner 2026! placing us among the top 3% of agencies globally. This is the highest tier in the Google Partners programme and reflects the strength of our partnership, as well as our focus on driving innovation and growth for our clients through digital advertising. As a Premier Partner, we get early access to new Google features and travel insights — and by working with us, you will benefit from more effective, better-performing digital advertising campaigns. A big thank you to our team, this one is yours! If you want to get more out of your digital advertising campaigns, let’s connect: https://hubs.la/Q04g45gW0  #GooglePremierPartner

Amadeus today announced its Q1 2026 #financial results, highlighting solid revenue and profit growth and resilient business performance across its core segments. Read the official press release: https://hubs.la/Q04fYyjF0