Boost Renewal Rates by 34% with One Key Moment

Most of multifamily is still treating five-star reviews like a vanity metric. Wrong. A five-star reputation is one of the highest-leverage assets in your entire portfolio: - Higher ratings → more tours - More tours → more leases - Better sentiment → higher renewals - Higher renewals → lower turn cost, higher NOI It's not a marketing metric. It's an occupancy and retention lever. And yet........ Most of the industry is still guessing at what actually drives those ratings. So we pulled the data. - 11.5M residents - 14M reviews, surveys and points of feedback - 13K+ communities Tour to move-out. What we found challenges almost everything operators believe about reviews, ratings, and retention. That's why I'm so fired up for this one. Our CEO Devin Shurtleff is taking the stage at AIM 2026 to break it down. Tuesday, May 5. 3:45–4:30 PM. He's not coming with theory. He's coming with the data and the playbook. The exact moves to take back to your portfolio on Monday morning. Sign up for the session below. Then swing by the Opiniion booth after. We want to hear what you're seeing on the ground. If you're going to AIM, this is the session. https://lnkd.in/dp8_y3aS #AIMConf #Multifamily #ResidentExperience

Resident commerce is quietly becoming a more important part of the multifamily story. For years, payments, resident perks, and everyday services often operated separately. What feels different now is the way those pieces are starting to come together, more naturally, inside the resident experience. That shift is worth paying attention to. You can see signs of it across the industry. Apartment Management Consultants’s Prisma deployment reflects a move toward more connected resident-facing experiences around payments, rewards, and engagement. Entrata’s Homebody platform, with Amenify integrated, reflects a similar shift from the services side, bringing convenience and lifestyle offerings closer to the digital resident journey. Taken together, these moves point to something larger. The strategy across multifamily appears to be evolving toward a more connected model, one where everyday resident needs are more closely tied to the community experience itself. The focus is becoming less about offering isolated tools and more about creating a connected experience that fits how people actually live day to day. That feels like an important change, especially in multifamily, where the small moments of convenience often shape how a community is experienced over time. #Multifamily #Amenify #ResidentCommerce #ResidentExperience #PropertyManagement #PropTech

The multifamily industry is still measuring the wrong things. For years, industries have celebrated technology vanity metrics like:  • App downloads  • Resident logins  • Chatbot interactions But none of those metrics matter if they don’t improve NOI or operational performance. The next generation of multifamily operators won’t win because they deploy flashier tech. They’ll win because they use technology to create measurable business outcomes. The future is about using technology to: Drive stronger NOI performance across assets Improve renewal rates Decrease onsite workload Rising labor costs, staffing shortages, and resident turnover continue to pressure margins across multifamily portfolios nationwide. At the same time, many are investing heavily in platforms and resident apps without clearly tying adoption to financial performance. There’s the disconnect. Technology should not be measured by engagement alone. It should be measured by outcomes. The operators who lead the next decade will use AI, automation, centralized operations, and predictive resident engagement to fundamentally improve asset performance, not just create more digital activity. The winners won’t be the companies with the flashiest technology. They’ll be the operators who connect technology directly to income. That shift is already underway at Livly. We’d like to tell you more.

RelocationScore.AI Basic Buyer serves as a sophisticated intermediary between initial aspiration and a full understanding of the lay of the land. The Advantage: Rather than relying on generic rankings, our platform evaluates your specific requirements to determine where you truly fit. The Parameters: You provide the city and your designated budget. The Priorities: RelocationScore.AI weighs the factors that define your daily experience. These include the quality of local schools, the efficiency of your commute, the character of the neighborhood, and much more. The Result: RelocationScore.AI provides a curated score for neighborhoods that complement your actual life. This moves beyond the superficiality of generic lists. Selecting the correct city is only the first step. Identifying the precise neighborhood within that city is what ultimately determines whether your residence remains a home for five years or a legacy for twenty-five. A walkthrough of our methodology follows below. ⬇️ #firsttimehomebuyer #realestate #proptech #relocation #homeownership 💎 THE ELITE UNVEILING 💎 STAY TUNED THIS WEEK WHEN THE ELITE CONTENT IS POSTED. GO FAR BEYOND BASIC AND UNLOCK SO MUCH MORE. KNOW BEFORE YOU GO IN FULL DISPLAY!

Every time I get to sit down with operators who’ve been in the trenches, I’m reminded how generous some people can be. A recent conversation with a single-family rental leader really stuck with me. He didn’t owe us his time. There was no immediate upside for him. But he was willing to walk through where he’s seeing the most friction for teams and residents and where he thinks the next wave of tools actually needs to show up. One big takeaway: SFR property management teams are feeling the same (or greater) pain as mid-tier multifamily when it comes to inbound noise and blind spots. Smaller teams, high expectations, and a constant stream of calls and web inquiries that rarely turn into portfolio-level insight. So we’re leaning in. With Gaile, we’re focusing on SFR property management companies that want more than an AI agent that “answers the phone.” We’re building an insight layer on top of calls and web inquiries, so leaders can actually see what’s changing week to week, not just hope problems don’t turn into 1-star reviews or surprise move-outs. If you’re running an SFR portfolio and this resonates, I’d love to trade notes on what you’re seeing and where the biggest gaps are today.

Multifamily Ownership & Development groups are under growing pressure to deliver best-in-class resident experiences—without adding operational complexity. That’s where the right technology partner becomes a true differentiator. At Single Digits, we don’t just provide Wi‑Fi or Streaming—we deliver a fully integrated Connectivity and Support Platform purpose-built for Multifamily Communities. Why leading owners and developers are taking a closer look: ✅ Resident satisfaction & retention Fast, reliable connectivity and seamless entertainment are now essential amenities. When residents love where they live, they stay longer—and that directly impacts NOI. ✅ Reduced operational headaches Managing multiple vendors across properties creates inefficiencies and frustration. We streamline everything under one accountable partner—eliminating finger-pointing and downtime. ✅ Predictable, bundled costs Our solutions are structured to simplify budgeting, reduce unexpected expenses, and scale efficiently across your portfolio. ✅ One vendor vs. many From Wi‑Fi infrastructure to managed services and streaming, Single Digits delivers a cohesive, end-to-end solution—so your teams can focus on operations, not troubleshooting tech. Our mission is simple: “We simplify technology for multifamily communities—delivering reliable connectivity, entertainment, and IT support through one accountable partner.” If you’re looking to modernize your properties while improving both resident experience and operational efficiency, it may be time to rethink your approach. Let’s connect. #Multifamily #PropTech #ResidentExperience #RealEstate #Connectivity #SmartApartments #PropertyManagement #SingleDigits

We recently completed a 90 day pilot inside an apartment community and the results exceeded our expectations. The property deployed: • 5 ScanReach amenity touchpoints • 180 resident door touchpoints Over 90 days, residents generated: • 374 amenity scans • 631 door scans • 1,005 total resident interactions Residents used the touchpoints to instantly access: • amenity hours • policies • resident portal links • operational information • answers to common questions Most importantly, the property manager estimated the system noticeably reduced repetitive interruptions by approximately one hour every single day. That equates to: • 365 operational hours returned annually • Approximately $14,600 in annual operational value • From just 180 apartment units But the biggest takeaway was this: Residents required virtually no training, no onboarding, and no behavior change. They simply scanned. That is when it became obvious to us that multifamily may be missing a much larger infrastructure opportunity. The larger opportunity is not the QR code itself. The opportunity is transforming physical communities into connected operational environments where residents can instantly access information, communication, services, self service tools, and future AI driven experiences exactly where and when they need them. Multifamily invested heavily in software. The next layer is infrastructure.

There’s a shift happening in self-storage right now and a lot of owners are feeling it. Over the past few months, I’ve spoken with operators who were sitting in the mid-to-high 90% occupancy range… now drifting into the low-to-mid 80s. And the reaction is usually the same: “What changed?” The reality? The customer did. Here’s the common thread I keep seeing: • Websites that feel outdated—or don’t exist • No ability to rent online • Pricing hidden or unclear • Missed calls and slow follow-up • Weak online reputation (sub-4 star reviews) • And the biggest issue…resistance to adapt You can’t deliver a 2015 experience and expect 2026 performance. The operators gaining ground right now aren’t necessarily bigger..they’re just better: • Seamless online rentals • Transparent, real-time pricing • Fast, consistent communication • Strong review presence • Clean, professional digital storefront This isn’t about the market softening, it’s about expectations rising. Tenants today expect convenience. If they don’t get it from you, they’ll get it from the facility down the street. And make no mistake, competition is getting sharper. More supply, better operators, and more informed customers. If occupancy is slipping, it’s worth asking: Is it the market… or is it the experience? #SelfStorage #CommercialRealEstate #StorageOperations #CustomerExperience #MakrisSelfStorageGroup #MarcusMillichap

Apartments.com has launched Smart Search, multifamily’s first AI-powered next-generation search experience that allows renters to search the way they speak. It’s a smarter, more intuitive way to find a place. #ApartmentsCom #MultifamilyMarketing #AISearch

Apartments.com has launched Smart Search, multifamily’s first AI-powered next-generation search experience that allows renters to search the way they speak. It’s a smarter, more intuitive way to find a place. #ApartmentsCom #MultifamilyMarketing #AISearch