Backup vs Recovery: Understanding RPO and RTO for Business Continuity

There is a common misconception among decision-makers that having a backup is the same as having a recovery plan. A backup is merely a copy of data; recovery is the process of getting your business back to work. Without a tested plan, you may find that while your data exists, the time required to restore it is more than your business can afford to lose. Effective BDR focuses on two metrics: how much data you can afford to lose (RPO) and how quickly you need to be back online (RTO). Understanding these is the first step toward true operational security. Read more about why a proactive approach to data protection is a foundational business requirement. https://lnkd.in/gb5jwkfq #Cybersecurity #SMB #DataProtection

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