Regional Sales Manager

Regional Sales Manager – Central Midwest (USA)

Drive growth. Lead with influence. Protect people and equipment.

About the role

As Regional Sales Manager, you will take full ownership of sustainable and profitable growth across the Central Midwest region. This is a senior, highly visible role where you translate corporate strategy into a regionally relevant go‑to‑market plan—aligning customers, channels, and internal stakeholders to win in machinery safety, industrial automation, warehouse automation, and ASRS markets.

You’ll operate at both strategic and hands‑on levels: setting direction, prioritising segments, and deploying the right resources—while also leading teams, building relationships, and closing complex opportunities. Success comes from strong commercial judgement, data‑driven decision‑making, and the ability to lead through influence in a matrix environment.

What you’ll be doing

• Own and execute the regional sales and growth strategy to deliver revenue, margin, and market share targets
• Translate corporate strategy into clear segmentation, prioritisation, and coverage models for your region
• Lead, coach, and develop a direct sales team while influencing distributors, channel partners, and manufacturing representatives
• Drive new business acquisition across end users, OEMs, integrators, and partners
• Build and maintain strategic key account plans that deliver long‑term, multi‑site growth
• Lead indirect sales channels, including partner selection, onboarding, performance management, and joint business planning
• Maintain rigorous pipeline management, forecasting, and performance tracking using CRM tools
• Collaborate cross‑functionally with engineering, applications, marketing, and operations to deliver value‑based solutions
• Analyse market trends, customer data, and competitive intelligence to uncover growth opportunities
• Negotiate pricing, contracts, and commercial agreements to maximise long‑term profitability
• Act as a senior regional ambassador at customer meetings, industry events, and trade shows

What we’re looking for

• Proven B2B sales leadership experience in machinery safety, industrial automation, warehouse automation, or ASRS
• Strong background selling through distributors, channel partners, and manufacturing representatives, alongside direct sales
• Track record of delivering profitable growth through structured strategy and execution
• Advanced commercial acumen, including pricing, margin optimisation, and contract negotiation
• Data‑driven mindset with strong CRM discipline and forecasting accuracy
• Experience managing, coaching, and motivating both direct and indirect sales teams
• Confidence leading complex, consultative sales processes with multiple stakeholders
• Self‑motivated, results‑oriented mindset with a strong sense of ownership
• Excellent communication, presentation, and relationship‑building skills
• Willingness to travel extensively within the assigned U.S. region

About Fortress Safety

Fortress Safety has been protecting people and equipment in hazardous environments since 1977. With headquarters in the UK and operations across the USA, Europe, Australia, China, and India, Fortress is recognised globally for expertise in machinery safety and interlocking solutions. Fortress is part of Halma plc, a FTSE 100 global group with over 8,000 employees across more than 50 operating companies worldwide.

What’s in it for you?

• Salary: Budgeted annual salary range of $100,000 – $140,000 (Plus generous OTE + Car)
• Working model: Hybrid / Remote role, Office located in Erlanger, Kentucky
• Time off: 24 days holiday per year plus 9 holiday office closures
• Retirement: 401(k) matching and profit‑sharing potential
• Mobility: Company car or car allowance (role/grade dependent)
• Family support: 14 weeks fully paid parental leave
• Healthcare: Group medical, dental, and vision cover with family and partner options
• Wellbeing: Employee Assistance Program and voluntary insurance benefits
• Recognition: Long service recognition

Location

• Fortress Interlocks – Erlanger, Kentucky
• Hybrid working model
• Extensive regional travel required

Inclusion and belonging

At Fortress, we don’t just accept difference—we celebrate it. We are committed to creating an inclusive environment for all colleagues and welcome applications from diverse backgrounds. If you require accommodations during the recruitment process, please let us know.