Online Campaign Manager

As a Paid Social Manager, you will support end-to-end campaign management, optimization, and

strategic development across a diversified paid social mix, spanning Meta, TikTok, Reddit, Pinterest,

Snap, and X (formerly Twitter), in close partnership with both internal teams and external client

stakeholders.

What You’ll Do:

 Lead end-to-end, day-to-day management of paid social programs, budget pacing, in-flight

optimization, performance analysis, and delivery against KPIs.

 Manage and mentor Paid Social team member(s) responsible for ad trafficking and creative

specifications; served as final QA owner for all platform builds to ensure accuracy and compliance.

 Partner with cross-functional stakeholders to design campaign architecture and execute launch

plans, translating client objectives into scalable channel strategy and operational workflows.

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 Analyze high-volume performance datasets to surface insights and proactively identify optimization

levers; synthesize findings into clear actions for internal teams and client stakeholders.

 Develop "best-in-class" recommendations across creative, copy, audience strategy, and

placements-benchmarking competitive/market examples to inform test-and-learn roadmaps and

creative requests.

 Present strategic recommendations and performance narratives to senior internal and external

stakeholders; serve as primary Paid Social contact for select accounts, ensuring tight alignment to

overarching business goals.

 Build and refine audience targeting strategies grounded in client priorities and performance data;

recommend segmentation and expansion approaches to improve efficiency and incremental reach.

 Lead partner meetings and ongoing communications with Paid Social vendors/platform reps; drove

agendas, captured decisions, and own follow-ups to keep workstreams on track.

 Stay ahead of industry trends and platform changes, continuously integrating new tools and best

practices to improve operational efficiency, measurement rigor, and campaign effectiveness.

What You’ll Bring:

 5+ years of end-to-end, hands-on experience managing and optimizing paid social campaigns

across the full lifecycle (strategy, launch, pacing, testing, and performance reporting).

 Advanced proficiency in Microsoft Excel and PowerPoint, with a track record of building clear,

executive-ready analyses and narratives.

 Demonstrated analytical rigor and quantitative problem-solving: leverages data, metrics, and

structured thinking to validate hypotheses, quantify impact, identify root causes, and surface growth

opportunities.

 Strong interest in social media, performance marketing, marketing, and ecommerce; familiarity with

fashion/retail dynamics is a plus.

 BA/BS (or equivalent) with emphasis in marketing, business, or quantitatively focused coursework.