The Digital Analyst (Research & Strategy) supports research, discovery, and strategy development for digital initiatives such as websites, portals, commerce solutions, and content platforms. This role works closely with cross‑functional teams’ senior strategists, designers, product owners, and engineers to turn complex business challenges into clear insights, structured requirements, and actionable recommendations.
Synthesize research into insights, patterns, opportunities, and strategy hypotheses
Support persona development, Jobs‑To‑Be‑Done (JTBD), journey mapping, and key moment identification
Assist in planning and facilitating discovery workshops, including agendas, guides, and documentation
Produce core strategy artifacts: journey maps, service blueprints, as‑is/to‑be flows, IA drafts, content strategy inputs, capability maps, and feature recommendations
Support product backlog creation: epics, user stories, acceptance criteria, and prioritization
Collaborate with UX/design teams to translate strategy into IA/wireframe direction
Partner with technical teams to validate feasibility, dependencies, and non‑functional requirements
Contribute to measurement strategy: success metrics, analytics requirements, and experiment ideas
Create structured, visually clear client‑ready presentations and readouts
Required Skills
Strong analytical and critical‑thinking skills with the ability to evaluate options and explain trade‑offs
Excellent written and verbal communication—able to translate complex notes into clear narratives
Foundational understanding of UX, content strategy, product thinking, and digital experience concepts
Comfort with ambiguity and working in fast‑moving environments
Proficiency in Google Workspace or Microsoft Office, especially Slides and Sheets/Excel
Ability to work collaboratively with multidisciplinary teams
Experience
1 to 3 years of experience in strategy, consulting, UX, product environments, research, or digital agencies (internships/co‑ops count)
Educational background in a business-related field preferred, comfortable partnering with technical teams and translating technical concepts into business-impact recommendations
Exposure to discovery methods such as interviews, workshops, audits, or surveys (preferred)
Familiarity with content management systems, DXPs, eCommerce, or web platform fundamentals (nice to have)
Experience creating basic strategy artifacts such as personas, sitemaps/IA, journeys, or user stories (preferred)