Zevia

Early consumer response to our Cardi B partnership is already validating the impact of bold, culturally relevant marketing. By activating at the intersection of pop culture and radical realness, Zevia sparked immediate enthusiasm and meaningful engagement across media and social. Proof that when strategy, culture, and authenticity align, momentum follows fast.

In a world where fake is the new norm, real stands out. That’s why we’re thrilled to announce our partnership with Cardi B, one of today’s most influential cultural voices and a true embodiment of radical realness. Her bold, unfiltered authenticity makes her a natural partner as we continue to bring better‑for‑you soda to the mainstream. Together, we’re focused on scale: reaching more people, driving trial, and helping people enjoy soda as a real treat again with great taste, zero sugar, zero fake ingredients, and no compromises. The partnership kicks off with Zevia as a sponsor of Cardi’s Little Miss Drama arena tour, including the brand even showing up on stage. And this is just the start. More to come as Cardi B and Zevia build something big together.

With Real Soda for Real Humans, we built a brand platform designed to scale across media, social, digital, and real‑world experiences. We launched the idea through video then brought it to life at SXSW with an interactive “Prove You’re Human” experience combining sampling, data capture, coupons, and influencer amplification to drive immediate retail trial. That same experience was extended digitally, allowing us to scale engagement and consideration beyond the event. At every touchpoint we proved the same belief: real ingredients, great taste, and zero artificial anything. This is how we’re approaching growth: a clear point of view, consistent execution, and brand ideas designed to move people from awareness to the shelf.

Real humans deserve real soda. Robots deserve, well, that other chemical cola. 🤖🥤 With our new campaign ‘Real Soda for Real Humans,’ Zevia is doubling down on what sets us apart: real ingredients, really delicious, and absolutely zero fake stuff. In a world leaning hard into artificial everything, we’re proudly going the other way: no artificial intelligence, no artificial ingredients. This campaign brings our positioning to life in a bold, unmistakable way designed to cut through culture and drive trial at the shelf. It's soda so good, it’s for humans only.* *No robots were harmed in the making of this commercial.

Excited to be heading to CHFA in Vancouver on February 21–22. Visit us at booth #539 to sample our zero‑artificial, zero‑sugar soda and be among the first to try our newest innovations coming to Canada - Orange Creamsicle and Strawberry Lemon Burst. CHFA is always a great opportunity to connect with industry partners - let us know if you will be there.

We’re honored to share that Zevia has been recertified as a Certified B Corporation®. For us, this recognition isn’t about a score or a badge — it’s about reaffirming our responsibility to be real. It reflects how we show up every day as we continue to work hard at creating a better-for-you flavor that’s better for people and for the planet. B Corp recertification challenges us to continuously listen, learn, and improve. We’re proud of the progress we’ve made, and even more committed to the work ahead. Thank you to our team, partners, and community who hold us accountable and inspire us to do better.

This past month, Zevia invited people to detox from artificial soda with one simple swap: choose a zero‑artificial, better‑for‑you Zevia instead. A Ztox, if you will. To get the Ztox in motion, we rolled out a month‑long campaign featuring influencer partnerships, an immersive activation at Diplo's Run Club in Phoenix, sampling at events like the Life Time Inc. Miami Marathon & Half, and a bold out‑of‑home takeover across Atlanta — including a fully branded, attention‑grabbing trash truck and high‑impact street‑level placements — all delivering one unmistakable invitation: Quit garbage soda. Drink zero‑artificial Zevia. Our goal is simple: enable people to experience the job of great-tasting soda while leaving artificial ingredients behind. If you want big flavor without the fake stuff, Zevia is here for your January reset — and beyond.

Our CEO, Amy Taylor, joined Ray Latif on BevNET’s Taste Radio to talk through Zevia’s journey as a challenger brand and the evolution of the better-for-you beverage category. The conversation explored shifting consumer expectations, key retail partnerships, and how initiatives like our Ztox campaign reflect Zevia’s long-standing mission to push back against the artificial at a moment when conversations around what’s “real” feel more relevant than ever.

Thrilled to share a big milestone for the Zevia team: today, we’re launching our new 30‑pack Variety Pack at Costco Wholesale clubs across all regions — with national reach to an estimated 608 warehouses. This pack brings together six fan‑favorite flavors in our refreshed branding — still zero sugar and zero artificial ingredients, in a format built for families, parties, and weekly stock‑ups.