WagWay Group

We’re excited to welcome Jennifer L. Ellis to the WagWay Board of Directors. Jennifer brings more than 25 years of experience scaling multi-unit retail and consumer hospitality businesses, with deep expertise across financial strategy, operations, and supply chain. She currently serves as Chief Financial Officer of Nothing Bundt Cakes, where she oversees finance, accounting, and supply chain for a platform generating $1B+ in system-wide sales across 750+ locations in the U.S. and Canada. Jennifer’s experience building strong financial infrastructure inside rapidly growing consumer brands will be invaluable as WagWay continues building a leading pet wellness services platform. Her appointment follows the recent addition of CEO Jeff Halverson and reflects our continued focus on bringing institutional-grade leadership to support the company’s next phase of growth. Please join us in welcoming Jennifer to WagWay. #WagWay #Leadership #BoardOfDirectors #PetCare #Growth

Enrichment isn’t an add-on — it’s essential. At WagWay, we’ve seen time and again that great enrichment programs don’t start big. They start simple, with clear intention and a team that understands why enrichment matters. Here’s what we’ve learned across our family of brands: - Begin with your “why”: your philosophy of play and purpose - Start small: sensory, social, and stress-reducing activities - Train teams to see enrichment as care, not “extra work” - Build gradually: adding new layers quarter by quarter And the most important part? Bring pet parents along for the journey — show them how enrichment helps their dogs thrive. We’ve pulled our best insights into one guide: Read Building an Enrichment Program That Grows With Your Pet Care Center. . . . #WagWay #LeadingThroughThePack #PetHospitality #Enrichment #PetWellbeing #PetCareExcellence https://lnkd.in/e9sSnakX

The businesses that scale well don’t just react. They reimagine. Pet care founders know how to move fast. But speed only gets you so far without structure. That’s where we come in. At WagWay, we help grooming, wellness, and boarding brands grow on purpose, not by accident. We build plans that: - Prevent burnout before it hits - Bring stability to staffing and scheduling - Turn data into long-term decision making Growth can feel out of control. We help make sure it never is. #PetCareBusiness #SmartScaling #OperationalSupport #PetCareInnovation

The holidays bring joy and a full boarding schedule. At Pawville, A WagWay Brand, we’ve learned that smart staffing isn’t just about filling shifts; it’s about supporting people. - Plan early and recruit from your community. - Schedule short, balanced shifts on Thanksgiving and Christmas so everyone can celebrate. - Communicate clearly with your team and pet parents. - Recognize effort, early and often. You can’t build culture in the rush of the season; you have to live it all year. Read how we keep people energized and pets happy through the holidays. #PeopleFirstLeadership #PetCareProfessionals #PetBoarding #SmartStaffing #HolidayReadiness #EmployeeExperience #CompanyCulture #PetIndustry #ServiceExcellence #LeadershipInAction https://bit.ly/49Dgngx

Today’s pet parents expect more than services. They expect purpose. Modern pet care isn’t just about convenience. It’s about transparency, personalization, and whole-animal wellness. They’re asking deeper questions. They want to know about nutrition. About stress. About tech that helps them stay connected to their pets while they travel or work. This is where the industry is headed. At WagWay, we help businesses adapt to these rising expectations without losing sight of what makes them special. We bring structure to your vision so you can keep delivering care that feels personal, even at scale. #PetCareTrends #ModernPetParenting #WellnessForPets #HolisticPetCare #FutureReady #WagWayWisdom #TailWaggingInnovation

We're thrilled to announce the newest member of our WagWay Pack! Welcoming Tim Loef, our new CFO. At WagWay Group, pets are more than pets— they are companions, best friends, reflections of ourselves. They’re family. And so they deserve to be cared for like family. We started this company to revolutionize the pet care experience. From day one, we knew that fulfilling our mission required elevating standards across every aspect of the industry. Some may call it ambitious, but by partnering with premium practices operated by like-minded pet lovers, revolution is only the beginning. For Pets. For Life!

"I built something I was proud of. I just didn’t know how to let go." It’s something we hear from a lot of founders. Selling isn’t about walking away. It’s about choosing someone who will protect what you built and carry it forward with care. What made the difference for the founders we’ve worked with? Clarity from start to finish Respect for team culture A commitment to legacy, not just valuation At WagWay, the story doesn’t end when a deal closes. We stay close after the handoff and help shape what comes next. #FounderSupport #LegacyMatters #WagWayPartnerships #BusinessWithHeart #RealStories #TrustTheProcess

Operational excellence isn’t just about systems. It’s about sustainability. Growth is exciting until it turns chaotic. Full calendars, constant hiring, billing breakdowns, and burnout start to creep in. That’s the signal to stop reacting and start building with intention. At WagWay, we help pet care operators shift from overwhelm to optimization. We implement smart systems early. We use data to remove guesswork. And we provide guidance from a team that knows how to scale pet care businesses without sacrificing quality. The best-run companies don’t just grow. They grow wisely. #PetCareLeadership #OperationalExcellence #SmartScaling #WagWayWisdom #GrowthWithoutBurnout #PetCarePartners

🎃 How can you keep your pets safe this Halloween? 🎃 October brings pumpkins on porches, costumes on the streets, and candy. Between candy bowls filled with chocolate, costumes that can feel restrictive, and a night of constant doorbells, the holiday can be stressful for your four-legged family members. The good news: with a little planning, you can keep them safe and happy. Here are a few things to think about: ✔️ Candy and decorations can pose hidden risks ✔️ Costumes are not always fun for pets ✔️ Busy doorways can make even calm animals anxious Want the full list of tips to keep your pup safe this season? We put together a complete guide with practical advice you can use right away. 👉 Read the full article here: https://lnkd.in/erndeZvY Here’s to a safe, happy, and wag-filled Halloween! 🐾 #PetWellness #HalloweenSafety #WagWayWisdom #PetParents #SafeAndHappyPets #PetCareTips #WagWayCommunity

Behind every partnership is a team that cares. At WagWay, our culture is built on collaboration, compassion, and trust. Whether it’s solving challenges for a partner business or celebrating milestones together, our people are what make WagWay different. We’re proud of the values that guide us: listening first, acting with integrity, and always putting people and pets at the heart of what we do. This is who we are. And it’s why we do what we do. #MeetWagWay #PeopleFirst #WagWayCulture #PetCareLeadership #TeamworkInAction #ValuesDriven #TogetherWeGrow