Visa reposted this
Real football fans know one tap in can make or break the game. The same is true in everyday life. That’s the idea that inspired Visa’s Tap In, our new global campaign bringing fans closer to the FIFA World Cup 2026™, one effortless tap at a time. We’re taking our cue from the players and bringing power, speed, and finesse to the world’s most anticipated game. This isn’t just about frictionless payments. It’s an always-on experience built to deliver on two fronts: access and impact. Because the FIFA World Cup 2026™ is a pop-up economy. One day it's here, and the next day it’s gone. ⚽️ Tap In to Score — When players tap in, fans do too. This Visa-exclusive promotion allows cardholders in the U.S. and Canada to unlock prizes daily, from signed memorabilia and limited-edition merchandise to a potential trip to the final match. And, when players on the pitch score tap in goals, more prizes are unlocked. We’re expanding participation for diehard fans, social fans, and all the fans experiencing FOMO. ⚽️ Tap In to Impact — Turning global attention into local opportunity. Visa is committing $600,000 to three nonprofit partners across each host country, ScoreMentor in the U.S., Pro Mujer in Mexico, and Futurpreneur in Canada, transforming a global tournament into lasting legacy for local business owners. And to bring it all together, we’ve tapped football fan and award-winning actor Jason Sudeikis to star in a high-impact hero film. Alongside a powerhouse lineup of players and legendary announcer Andrés Cantor, Sudeikis helps bring the campaign to life, showing fans everywhere how they can “tap in” to FIFA World Cup 2026™. Check out the spot below. I can’t wait to hear your thoughts.