Unrivaled Basketball

Bringing together athlete creativity, unique fandom and technology to transform players into creators, fans into participants and in-game moments into a fully integrated creative ecosystem -- that's what Adobe and Unrivaled focused on in our second season of collaboration, highlighted by a bespoke content initiative that empowered Unrivaled athletes to lean into their individuality and extend storytelling beyond the court. This April, Chief Brand Officer Kirby Porter joined Minnesota Vikings WR Justin Jefferson on stage at the Adobe Summit for a discussion on athlete storytelling, creator-driven fandom, and the evolving intersection of sports and culture. "At Unrivaled, we’re constantly looking for partners that understand where sports, culture, and creativity are headed, and Adobe has been an incredible example of that. This partnership provided athletes and fans tools to express themselves authentically and participate in the storytelling of the league in real time.” - Kirby Porter We're looking forward to extending our collaboration into the offseason with additional fan-driven content initiatives, leveraging Adobe Express to further enhance the ecosystem of Unrivaled fandom. https://lnkd.in/eztBwxx9

Unrivaled continues to elevate. Season 2... - Generated $45 million in revenue - Reached over 1.2 billion fans digitally - Grew the value of player equity by 290%, with the pool now worth over $120 million - Produced the third most-watched telecast in league history, with the Championship bringing in 314,000 viewers - Increased merch sales by 130% - Increased ticket demand by 249% - Increased ticket revenue by 204% - Broke records in back-to-back inaugural tour stops in Philadelphia and New York, producing over $2 million in ticket revenue and over $800,000 in merch revenue combined And we're just getting started. Learn more here: https://lnkd.in/em3EbV6d

Unrivaled is proud to announce an official partnership with Plantiga. Together, we're advancing the understanding of women’s biomechanics and performance. Building on our player-first focus, Plantiga has helped the league deliver elite care to athletes this season, with a core focus on leveraging its in-shoe sensor + movement analysis technology to drive new insights in applied sports science for women. “Unrivaled was created to elevate every aspect of women’s basketball — including the science that supports our players. Plantiga’s movement intelligence platform gives us insight that simply hasn’t existed at this scale. It helps us understand what makes our athletes exceptional and how we can support their longevity and success.” - Susan King Borchardt, EVP, Sports Science & Medicine, Unrivaled “For too long, women athletes have been underserved by research and data. Partnering with Unrivaled has given us a chance to change that. Together, we’re not just collecting movement — we’re helping build the future of applied sports science for women.” - Quin Sandler, CEO and Co-Founder, Plantiga For more information, visit https://lnkd.in/ebZnpK5P or https://plantiga.com/.

Second sold-out tour stop for Unrivaled: ✅ With 18,261 fans at Barclays Center last night for back-to-back compelling 3-on-3 games, we showed what is possible for women's basketball. It wouldn't have been a success without the support and buy-in from every player, fan, partner and staff member. In just a few short weeks, we put on yet another incredible display of remarkable talent and unforgettable fan experiences. Congratulations to Mist Basketball Club and Phantom Basketball Club for advancing to the Unrivaled Championship, held at our home at Sephora Arena on Wednesday, March 4 at 9:30 p.m. on TNT, truTV and HBO Max.

Second sold-out tour stop for Unrivaled: ✅ With 18,261 fans at Barclays Center last night for back-to-back compelling 3-on-3 games, we showed what is possible for women's basketball. It wouldn't have been a success without the support and buy-in from every player, fan, partner and staff member. In just a few short weeks, we put on yet another incredible display of remarkable talent and unforgettable fan experiences. Congratulations to Mist Basketball Club and Phantom Basketball Club for advancing to the Unrivaled Championship, held at our home at Sephora Arena on Wednesday, March 4 at 9:30 p.m. on TNT, truTV and HBO Max.

Coming off our record-setting inaugural tour stop in Philadelphia, we’re taking the show on the road again — this time to Barclays Center in New York City for our Semifinals on Monday, March 2 👑🍎 The Unrivaled Playoffs sponsored by Samsung Galaxy culminate in a $600,000 prize pool for the Champions. The stakes are higher than ever, and the excitement around the league will be in full display in Brooklyn. Ally Financial, the first founding partner of Unrivaled, will host an immersive “Ally House” pop-up prior to the semifinals, helping fans enjoy the magnitude of this moment. So much more to come 📈 Learn more at https://lnkd.in/e4ci3z7N

Philly is Unrivaled‼️Last night was another historic moment for our league. Breaking not just the all-time professional women’s basketball regular season attendance record but surpassing the all-time venue attendance record (set in 1999 with the Backstreet Boys) wasn’t something on my bingo card! I’m incredibly proud of our team and the partnership with XFinity & the Philly Sisters to bring this event to life. We plan for this to be the first of many tour stops for the league as we continue to grow the game that CLEARLY has demand!

Excited to bring fans more of what they've asked for! Unrivaled today unveiled Club Edition jerseys for all eight clubs, featuring new colorways and slogans that put Unrivaled fandom at the forefront. Whether through the altered front panels or unique color combinations, the jerseys are meant to be a bold representation of each club's personality beyond the court. All players' Club Edition jerseys in collaboration with official uniform partner and performance outfitter Under Armour will be on sale online starting tomorrow, Jan. 23 at 11 a.m. ET and select player jerseys will be available at Sephora Arena as well.

Proud of the league's growth, and our partnership with PwC is a major piece of the puzzle as we continue to build upon our success. Our multiyear strategic partnership announced earlier this month made PwC our latest official partner, as well as the presenting partner of our newly named PwC Practice Studio. PwC will be instrumental to the league as we scale our league operations and advance our long-term vision for growth. “Our partnership with PwC reflects a commitment to building Unrivaled thoughtfully, with an eye toward long-term growth and lasting impact. PwC brings unmatched expertise and a shared focus on innovation, scale, and the future of women’s sports. As Presenting Partner of the PwC Practice Studio, PwC will be at the center of our athlete and fan experience, and we’re excited to collaborate as we grow the league and set a new standard for what’s possible.” - Unrivaled President Alex Bazzell

Week 1 ✅ We tipped off on January 5 for a full day featuring all eight clubs and followed up by bringing fans nonstop Unrivaled action on Friday, Saturday, Sunday and Monday on TNT, truTV and HBO Max. ICYMI, we... - Raised our first-ever Championship banner for Rose Basketball Club and honored them before their first game of the season at Sephora Arena. - Announced a new partnership with PwC, which included naming rights to the upgraded PwC Practice Studio, adding to Unrivaled's growing list of over 20 official partners. - Launched an apparel collection with TOGETHXR titled "TOGETHXR We're Unrivaled" that will be available for purchase on Jan. 16. - Witnessed players make Unrivaled history and set personal bests across numerous statistical categories, including Vinyl BC's Dearica Hamby scoring an all-time Unrivaled high of 40 points just the other night. - Toasted to tip off with our Official Beer Partner Miller Lite and Sei Less. - Launched our Unrivaled Philly Watch Parties presented by Miller Lite at Stateside Live in Philadelphia. It's only been a week, but Unrivaled is ON! Lock in with us all season and stay up to date by following Unrivaled across social platforms, our newsletter, and our website unrivaled.basketball.