UNICORN

UNICORN is off to a record start in 2026 with $17M+ in Q1 platform sales, bringing us to over $200M+ in lifetime sales, and 10M+ lifetime bids. The Highlights: • Our most competitive quarter of bidding ever with over 1.1M+ bids placed • March was our biggest month ever with $7M in sales • Wine auctions grew 500%+ YoY, reflecting growing demand for wine on Unicorn. • Launched the 2025 Market Report—bringing users closer to the secondary spirits market than ever before. Shout out to our team for their incredible work and relentless focus on building the best customer experience. And to our growing community of buyers, sellers, collectors, and brands — thank you for continuing to make UNICORN the leading global platform for spirits & wine. We’re excited to keep the momentum rolling throughout 2026— with plenty of great things in store for our customers. Cheers 🦄 🥃 🚀 Check out our current auction here --> www.unicornauctions.com

We just launched the 2025 UNICORN Market Report—bringing you closer to the secondary spirits market than ever before. Over the past five years, UNICORN has facilitated more than 9M+ bids and 500,000 bottles sold, enabling us to build the industry’s largest secondary transaction database—capturing millions of data points on pricing trends, demand signals, and consumer behavior. The 2025 UNICORN Market Report brings that data to life—telling the story of bottles after they leave the retail shelf and helping you navigate the market with confidence. Designed to make the world of spirits more transparent and accessible, the report offers a data-driven look at the macro trends of 2025, alongside deeper dives into the bottles, brands, and categories that defined the year. Read the full 2025 market report here 📈 https://lnkd.in/g5FaDfX3 Sazerac Company Suntory Global Spirits Edrington Heaven Hill Brands Brown-Forman Michter's Distillery, LLC Willett Distillery Campari Group Diageo Rare Character Whiskey

Big feature for UNICORN last week on the front page of the Chicago Sun-Times, sharing the story behind Unicorn and how we’ve built and scaled our operation. The story highlights how Unicorn’s built a modern, transparent marketplace for spirits & wine—rooted in trust, technology, and operational scale—enabling more than 500,000 bottles sold to date. We’re proud to be building a platform that is shaping the future of spirits & wine. Even more exciting, we’ve paid out $150M+ to sellers—turning at-home bottles and collections into real liquidity at scale. 📰 Read the full article here: https://lnkd.in/gSJUdkdD Thanks to Chris Casacchia and the Chicago Sun-Times for telling the UNICORN story 🦄 🚀 🌎

2025 was our biggest year yet at UNICORN. Huge shoutout to our incredible team for their work over the past year—and thank you to our buyers, sellers, and brand partners for making Unicorn the leading platform for spirits & wine globally. Here are a few highlights: 📱 We surpassed 9M+ lifetime bids and 100,000+ users, with 4M+ bids placed in 2025—our biggest year of bidding ever. 📈 We crossed $160M+ in lifetime sales, including $70M+ in 2025 alone, with 230,000+ bottles sold on the platform this year. 📰 We launched The Unicorn Review, our content & media arm designed to bring collectors and enthusiasts closer to the spirits & wine market than ever before. 🤝 We used our platform for good in 2025, partnering with amazing charity organizations to raise $736K+ for great causes. Cheers to 2026. We have exciting updates ahead and can’t wait to keep building exceptional experiences for customers and collectors worldwide. If you haven't tried UNICORN yet ... jump in! https://lnkd.in/gpQRtDuK

Q3 2025 marked UNICORN's sixth consecutive record-breaking quarter, with $16M in platform sales — bringing us to over $150M+ in lifetime sales. 🥃 This momentum reflects both the incredible work of our team and their relentless focus on better serving our users — alongside the growing demand for a modern, tech-forward, fully integrated platform for spirits & wine. 📈 The Highlights:  • Our most competitive quarter of bidding ever with over 1M+ bids placed  • Continued user growth led by younger generations seeking a smarter way to collect and drink with intention  • 60,000+ bottles sold across every price point — reinforcing our mission to democratize the way you buy & sell From day one, our goal has been to build the most trusted platform in spirits & wine—rooted in transparency, not exclusivity—serving collectors and enthusiasts at every stage of their journey. 🙌 Huge shoutout to our team for another incredible quarter, and to our community of buyers, sellers, brands, and vaulters for making UNICORN the leading destination for spirits & wine. We can’t wait to keep the momentum rolling into Q4 — with plenty of exciting things in store for our customers.

We’re thrilled to be featured in Forbes this week! At UNICORN, we’ve always believed our platform isn’t just about bottles changing hands — they’re about the data & story behind the bidding. As Chris Perugini writes, “With tens of thousands of lots sold every month, Unicorn’s bidding activity provides a real-time look at market demand for wine and spirits, allowing for the analysis of the market by every conceivable useful metric, from demand by state to hammer price relative to MSRP to generational trends”. We're able to see real-time insights on industry data trends, what happens when bottles leave the store, and who the true end consumers are across the country. We’re proud to be building a platform that transforms transactions into actionable market intelligence for buyers, sellers, and the broader industry. 📖 Read the full article here:  https://lnkd.in/gigz66m8