TURNER Public Relations

This is no April Fool's joke ... it's the latest edition of TURNER Takes. Insight, updates, and more.

Staff Spotlight: Chelsea Ensel, Senior Director Chelsea is a dynamic leader at TURNER whose strategic mindset, creativity, and collaborative spirit consistently elevate both her clients and her team. Always thinking big-picture, she combines her creativity with organized execution, and brings energy and clarity to every program she leads. Chelsea has a natural talent for building strong client relationships while mentoring her teams with patience, encouragement, and a genuine investment in their growth. Whether she’s developing complex campaigns, leading high-impact media moments, or helping shape new business opportunities, Chelsea approaches every challenge with curiosity, determination, and heart. Her positive attitude and steady leadership make her a trusted partner to clients and a valued colleague across the agency. Simply put, Chelsea is the kind of person who makes every team she’s part of stronger.

Staff Spotlight: Cecilia Roller, Junior Account Executive Based in New York, Cecilia is a next-gen leader at TURNER and a valued contributor working across our lifestyle and travel portfolios. A graduate of The S.I. Newhouse School of Public Communications, she joined the team with a passion for writing and has quickly become known for her creativity, organization and always-on-it attitude. Cecilia brings a strong sense of curiosity to her work, consistently seeking new experiences to grow her skills. Whether she’s building thoughtful media relationships, supporting experiential pop-ups and brand events, or tracking performance to help shape strategy, she understands how strong execution leads to meaningful results. Her enthusiasm for travel, style, beauty, wellness, and pop culture trends brings a fresh perspective to our work, and her supportive, team-first mindset makes her a go-to collaborator for many. Outside the office, Cecilia spends time with friends, family and pup and enjoys staying active. Her competitive spirit shines on the trail or pavement as she is an avid runner, completing two half marathons in 2025 and placing among the top in her age division.

February is here (finally). Get up to speed with the TURNER's latest takes.

TURNER Staff Spotlight: Jacob Strimling, Junior Account Executive We’re stoked to celebrate Jacob Strimling, a rising TURNER talent supporting clients across our active lifestyle and travel practices. Hailing from the Midwest before settling into Colorado, Jacob joined our TURNER Denver office as in intern in 2023, and in a few short weeks, he quickly joined our full-time ranks. With a strength in statistical analysis, he leads our teams through sharp reporting to dissect editorial trends. His product knowledge and creative writing style are also top notch, making Jacob a trusted resource for journalists. From gear recommendations to adventure itineraries, he has a pulse on what will resonate with the right audiences. Outside of work, Jacob is an avid skier, biker, golfer and baseball fan, and his personal interests bring an added layer of perspective to trends shaping conversations across the outdoor and sport industries.

As the year comes to a close — one last 2025 edition of TURNER Takes!

TURNER Staff Spotlight: Malcolm G., Senior Vice President We’re thrilled to shine a spotlight on Malcolm Griffiths, SVP, who brings more than 25 years of destination marketing and travel PR expertise to TURNER’s New York team. Originally from Sydney, Malcolm carries an unmistakable Australian perspective into his work, blending global awareness, creative problem-solving, and an easygoing, collaborative energy that clients and colleagues truly appreciate. A Certified Destination Management Executive (CDME) accredited by Destinations International, Malcolm also serves on industry boards. He is active in travel-media circles, bringing both thought leadership and deep industry relationships to our clients. Outside of the office, his competitive spirit shines. Malcolm is deeply committed to bodybuilding, training with the discipline and focus that mirror his professional approach. His drive, dedication and passion show up in everything he tackles.

We’re thrilled to share that TURNER has been recognized in the 2025 Hotel Sales & Marketing Association International (HSMAI) Adrian Awards, the world’s largest and most prestigious travel marketing competition. This year, our work earned 17 awards across 13 outstanding clients, showcasing the power of collaboration, innovative thinking, and travel stories that truly resonate. To our clients, thank you for your trust and partnership. To our teams, thank you for the creativity, dedication, and passion you bring each day. From groundbreaking hotel launches and purpose-driven campaigns to unforgettable media moments and culturally rich storytelling, these wins reflect the heart of what TURNER does best: championing dynamic destinations, visionary brands, and remarkable travel experiences.

That’s a wrap! 🎥✨ TURNER was proud to help bring a holiday film to life in Destination Door County for our client, Travel Wisconsin — and to celebrate it alongside the community this weekend. 🥳 What began as a conversation in August 2024 became a full-scale production and integrated movie campaign that delivered real impact: 💵$600K in on-the-ground economic impact during production 🏨1,000 hotel room nights generated during the slower March–April season 🏘️The Door County Christmas Movie Trail, spotlighting 10 local businesses, with 2,400 sign-ups, 700 redemptions, and nearly $25K in receipts since launching November 1 📰80+ media placements nationwide, reaching more than 600 million potential travelers 📺Distribution across Great American Media (Great American Family, GFAM+), multiple free streaming platforms including Amazon’s “Always Christmas”, and now the full movie can be seen free on YouTube (more than 145K views in the first 24 hours!) Most importantly, this project shows what’s possible when destinations and filmmakers work hand-in-hand from the very beginning. By shaping the story collaboratively with local partners and the community, A Cherry Pie Christmas has become more than a movie, it’s a shared story that is delivering real economic and cultural impact for Wisconsin. 🥧🎄 And this is just the beginning… In 2026 and with Wisconsin’s newly developed Film Commission, there’s so much more to come, and we’re excited to be a part of this new evolution in the state’s transition to the big (and little) screens.  Huge thanks to Travel Wisconsin, Destination Door County, the filmmakers, talent and crew, and the Door County community who made this possible. It takes a village – and sometimes an entire state – to make big things happen!

TURNER STAFF SPOTLIGHT: Kate Davis, Senior Director Kate is an essential part of the team supporting TURNER’s Wisconsin work, bringing exceptional organization, sharp writing skills and a fastidious attention to detail that elevates every project. With roots in magazine editorial, she instinctively knows what makes a great story — and she’s a true media-relations maven, cultivating strong relationships and working tirelessly to help beautiful stories come to life. Equally strong on the operations side, Kate keeps timelines moving and complex projects on track, gently pushing when needed and always doing so with warmth, collaboration and care. With more than a decade in hospitality and tourism PR, she is a trusted resource and thoughtful mentor who ensures nothing falls through the cracks. Outside the office, Kate is a mom of two littles and a bright, positive presence to all - the kind of person who brings a little sunshine to even the cloudiest day.