Tubi

Hello from Toronto 👋 - Tubi’s newest tech hub! Toronto is one of North America’s best cities for engineering talent, rooted in its top academic institutions and diverse culture, which is why we’re excited to open an office here. Our aim is to make Tubi a top five destination for engineers in Toronto who want to tackle problems like ML systems trained on billions of hours of viewing, product development across 30+ platforms, next-gen ad tech at billion-plus-dollar scale, and infra that serves 100M+ monthly users and major live events such as the Super Bowl. We also want our office to be a welcoming hangout spot for the local tech community. So, to mark our office opening, I moderated a panel on How AI Changes Product Development in the Next 12 Months with a group I've been wanting to get in a room for a while: Qaiser Habib (Snowflake), Jeff Hodnett (Faire), Leho Nigul (Warner Music), Irfan Cehajic (Instacart), and two of Tubi’s most senior eng leaders Tyr C. & Mike Tamir, PhD. A few takeaways from the conversation: 1. The bottleneck has moved. Coding is increasingly resolved. What matters most now is what to build and along with best ways to verify the work especially as agents run longer and can build anything for an increasing group of people in the company. 2. Roles (and interviews) are evolving fast. Engineers are expected to have more product sense; candidates are using coding agents in interviews; teams are rethinking loops, from live builds to product judgment to even revisiting brain teasers. 3. Three traits in talent matter most going forward: 1. Rapid learning (to keep up) 2. High Agency (to seize this moment of disruption) 3. Product Sense (taste/judgement for what to build) 4. Teams are getting smaller, expectations are getting bigger. More leverage → smaller pods, but also more ambition, more experiments, more surface area, more backlog getting tackled which is keeping overall org sizes the same or growing. 5. The stack is becoming agent-native. Infra and apps are evolving so agents can both build internally and interact externally in more native ways. 6. Keeping pace is hard but pays off quickly. Everyone had a personal workflow they’re constantly refining from a chief-of-staff agent,  to leveraging voice on the go with their agent (or NotebookLM), to talk through papers/articles/ideas, to weekend/night prototype projects, and more.  If any of these resonate, we’re hiring across engineering in Toronto as we build this out. Tubi was recently named the #1 Most Innovative Video Company of 2026 by Fast Company (#15 overall), and that recognition is really a reflection of the team and culture behind it. We’re excited to keep building that in Toronto. If you’re interested, check out our open roles (https://lnkd.in/gZfzhqYF) or reach out to Derek Watson (Tubi's Toronto Site Lead / SVP Eng) or me directly!

While the biggest streaming services in the world battle for premium content and subscription dollars, Tubi has gone all in on free, with its on-demand streaming app and library of more than 300,000 movies and shows. Tubi was the first streamer to add a TikTok FYP-style video scroll to its mobile interface to help users discover new shows by replicating the UX of the social media app that competes for their attention. All of this aligns with the streamer’s strategy to target young people who have never had a cable subscription and prefer rabbit holes to broad buckets of content (an approach CEO Anjali Sud has called “niche as core”). Tubi’s genre spanning library includes everything from blockbusters like "Jurassic World" and originals like the young adult sports romance "Sidelined: The QB and Me" to content from a growing roster of social media creators including Jubilee, Kinigra Deon, and Funny Mike. It’s working. Tubi generated $1.1 billion in fiscal year 2025 revenue and closed its second consecutive profitable quarter at the end of last year. Read more about how the streaming platform is reimagining free, fan-focused television: https://bit.ly/4dx3iqN

This is going to be so FUN! You know how you scroll on TikTok and see a creator so great that you think to yourself, “this needs to be a show!”? Well, the time has come! Tubi is excited to partner with TikTok to give creators the opportunity to develop long-form series on Tubi. With over 100 million monthly active users and 16K episodes of creator content so far, Tubi is the perfect bridge to Hollywood for creators making authentic, creative content that can extend to long-form. Personally, this is a full circle moment. Having worked at TikTok with so many creators, it’s been lovely working with former colleagues in dreaming up more ways to reward creativity and help creators continue building their audiences. Rich Bloom, myself and the creator team are excited to get these shows going!