We’re celebrating that Pure Radiance Supreme Eye Cream has been named “Best Eye Product” in the 2026 Holy Grail Beauty Awards, as part of “The Best Clean Beauty Products of 2026, According to Cosmopolitan Editors.” Beauty Director Lauren Balsamo shared: “Don’t let this eye cream’s lightweight texture fool you. It’s packed with smoothing and brightening ingredients that help soften crow’s-feet and minimize dark circles.” Thank you to the Cosmopolitan beauty team for the recognition. See more → https://bit.ly/tbcosmoec
True Botanicals
Personal Care Product Manufacturing
Mill Valley, California 13,101 followers
Science Born From the Soul of Nature. 🌿 Non-toxic skincare.
About us
At True Botanicals, we believe caring for your skin should never come at the expense of people, animals, or the planet. We create luxurious, consciously crafted formulas that are clinically proven to work, powered by the most potent, sustainably sourced plant actives. Beautiful textures and naturally grounding scents make every step of your routine both effective and sensorial. Our standards are among the strictest in beauty, because your peace of mind means everything to us. Every formula is MADE SAFE® certified, vegan, cruelty-free, and microbiome-friendly—and most are pregnancy-safe (we’ll never leave you guessing). What touches your skin matters, whether it’s a daily ritual, a self-care indulgence, or a skin-to-skin moment with your baby. For more than a decade, we’ve stayed true to our mission: to prove that exceptionally clean ingredients and transformative results can coexist.
- Website
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http://www.truebotanicals.com
External link for True Botanicals
- Industry
- Personal Care Product Manufacturing
- Company size
- 11-50 employees
- Headquarters
- Mill Valley, California
- Type
- Privately Held
- Founded
- 2015
- Specialties
- skin care, sustainable business, wellness, beauty, body, and haircare
Locations
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Primary
Get directions
1 Lovell Ave
Mill Valley, California 94941, US
Employees at True Botanicals
Updates
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We spent an inspiring evening celebrating Earth Day alongside Environmental Working Group and Mika Brzezinski surrounded by individuals who share a commitment to a cleaner, healthier future. It was a pleasure connecting with such a thoughtful community and contributing to an important conversation about recognizing our value as women, as leaders, and as advocates for the environment and collective well-being. We were especially proud to see our founder Hillary Peterson speak and share her perspective on leading with purpose and integrity.
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True Botanicals reposted this
I’m honored to be named to the Inc. Female Founders 500 alongside 11 other members of the Wie Suite. I’m especially inspired by the many women building mission-driven brands with future generations in mind—and proud to count True Botanicals among them. Thank you to Inc. Magazine for the recognition, and to The Wie Suite for continually connecting me with such an incredible community of women. Your International Women’s Day gathering was fantastic! DVF (Diane von Furstenberg) #DVFxTheWIESuiteIWD Dee Poku Spalding
12 members of The WIE Suite have been named to the Inc. Female Founders 500. A testament to the ambition, leadership, and impact within this community, and a reminder that the companies shaping the future are being built right here.
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We have some bittersweet news to share: Our amazing CEO Sandy Saputo is retiring this month after nearly 40 years in beauty. Over the past six years, she's guided True Botanicals through incredible transformation and growth while always leading with kindness and grace. From your True Team, thank you for all the wisdom you've shared and the care you've shown each of us. We're so excited for your next chapter. We will miss you! [Mill Valley, CA] — [April 13, 2026] — Sandy Saputo, Chief Executive Officer of True Botanicals, will retire this month following a 38-year career in the beauty industry. Saputo is a seasoned leader known for building and scaling influential brands, including Bare Escentuals and Fenty Beauty by Rihanna, and for her ability to drive brand vision with operational excellence. Reflecting on her career, Saputo said: “The beauty industry has been an extraordinary part of my life. While my role was to build brands, my purpose was always to build people—mentoring and empowering teams to achieve more than I ever could myself.” Saputo joined True Botanicals six years ago, steering the brand through a transformative period of growth and evolution. “It has been a privilege to work alongside founder Hillary Peterson and our all-female Board. I’m grateful for the opportunity to help build a brand with such strong purpose and impact, and I look forward to seeing it continue to thrive.” Peterson adds, “Under Sandy’s leadership, the brand expanded its presence, advanced its position as a leader in luxury skincare, and solidified its commitment to environmental responsibility. She leaves the company well-positioned for continued momentum and long-term growth.” A successor will be announced in due course.
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We’re celebrating Pure Radiance Supreme Eye Cream earning Best in Beauty recognition from Town & Country Magazine! Read why their beauty editors stand behind our newest innovation → bit.ly/tblinkectc Thank you Sophie Dweck for the feature.
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Congratulations to our founder Hillary Peterson and all of the inspiring founders on this year’s list! See more → https://lnkd.in/d_2CzDy Inc. Magazine
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We’re honored to share that we've been awarded the 2025–2026 Tracie Wertz Award for Sustainable Newcomer by GSN Planet. 🌿 At our core, we believe that the future of beauty is both luxurious and responsible. This recognition reinforces our commitment to creating clinically proven, high-performance skincare that prioritizes people and the planet—without compromise. Grateful to our team, partners, and community who continue to raise the standard with us. Thank you to GSN Planet and to Maggy Dunphy for championing sustainability across our industry Read the full article → bit.ly/tblinkgsn
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Exciting news! Our Ginger Turmeric Cleansing Balm has been nominated for the 2026 Allure Readers' Choice Awards. We’re honored to be recognized and would love your support. Voting is open today through Tuesday, March 24—cast your vote under the Clean category and help us bring this award home! Vote here 👉 https://lnkd.in/e9hE_t9Q Thank you for being part of our community 💛.
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We’re honored to join the 2026 Kelp CoLab! GreenWave Looking forward to creating sustainable, high-performance products with the power of kelp and learning alongside this inspiring community.
We’re excited to announce the 2026 Kelp CoLab cohort! Nine personal care and beauty brands are kicking off this year’s program, collaborating with formulation experts and our partners at Macro Oceans and Unilever Foundry through GreenWave’s R&D program designed to make kelp innovation scalable and shelf-ready. This year, brands in the cohort are harnessing kelp-derived ingredients to develop the next wave of high-performance, sustainable products. Our 2026 Kelp CoLab cohort includes: Credo Beauty KraveBeauty | Certified B Corp True Botanicals Sonsie Skin Inc. Elate Beauty SEA EL SKINCARE The Barb Shop Soapply Project Reef This work is now underway, and we’ll be sharing insights as the year unfolds.
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Big news! 🌿 🌊 We've been selected to join Kelp CoLab’s 2026 Cohort. GreenWave Over the next 10 months, we’ll collaborate with a group of like-minded beauty brands and product experts to transform regenerative, farmed kelp into launch-ready functional solutions—helping lead the next wave of sustainable beauty innovation. Grateful to be building alongside such forward-thinking partners!
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