TripleLift

Prime Day will be here before you know it. Are you ready? 🛒 💻 TripleLift's turnkey audience segments are built to help brands reach deal-seekers and summer shoppers when it matters most. Whether it's native, video, or CTV, we've got you covered. Connect with your friendly TL rep for more information. 🙂 🧡 🔗 https://hubs.li/Q04hjBpG0 #RetailMedia #SSP #AdTech #ProgrammaticAdvertising

AI is changing how digital advertising gets done. But how exactly are people using it? 🤔 We surveyed 200 advertising professionals across the globe to find out. Our new research — The Evolution of AI in Global Advertising — breaks down where AI is being applied, where it's delivering, and where it’s falling short. Plus, we've got some tips to help you make the most of your AI workflow. 🖇️ Read the full report here: https://hubs.li/Q04h38hL0 And while we’re talking about AI, we recently launched TL Spark, our new agentic intelligence layer built to unify creative, supply, audiences, and measurement into one outcome-driven system. Talk to your TL rep to learn more. #AdTech #AI #SSP #DigitalAdvertising #ProgrammaticAdvertising

We’re certified! 🎉 In the digital advertising industry, trust is everything. That’s why we’re so proud to be Certified Against Ad Fraud and Brand Safety Certified by TAG. Great work, team! #SSP #DigitalAdvertising #ProgrammaticAdvertising 

“The true possibilities lie in intelligent orchestration, using AI to bridge the gap between high-impact creative generation, inventory curation, and strategic optimization…AI will continue to evolve as an advertising tool, but it will always require human interaction to unlock its true potential.” — Frazer Locke, SVP international sales, TripleLift For more on how AdTech and media leaders are leveraging AI to enhance creativity, strengthen planning, and unlock smarter audience strategies, while ensuring human expertise remains firmly at the center, check out this article from IAB UK and The Drum. #AdTech #AgenticAI #SSP #DigitalAdvertising

There’s a lot of swirl when it comes to CTV advertising. 😵💫 📺 And sometimes it can be difficult to know what’s fact and what’s fiction in this ever-evolving space. Don’t stress, Andrea Strum (Ravikumar), Research Director, TripleLift, is here to sort things out for you. This video is just the start. Download The Architecture of Attention: Why Nonstandard CTV is the New Standard for Impact, to get all caught up today. 🔗 https://hubs.li/Q04grrMf0 #AdTech #SSP #CTVAdvertising #Streaming #CTV

We’re ready to rock. 🤘 🎸 TripleLift is hosting the Advertising Battle of the Bands with our amazing partners, Attain and Unity, on June 3rd at The Cutting Room in NYC. These days, we’re so used to connecting on Zoom, so we thought we’d shake things up and get together on stage. This business is filled with talented people, and we can’t wait to see them shine. Gavin Dunaway, Senior Product Marketing Manager, will be representing TripleLift on stage, so you know it’ll be a great night. RSVP: https://lnkd.in/gz73u8Nb #AdTech #SSP #DigitalAdvertising #ProgrammaticAdvertising

Join TripleLift on the Croisette at Cannes! ☀️🇫🇷 Yes, it’s that time of year again — Cannes Lions is right around the corner. We’ve been busy since we saw you last year, and we can’t wait to catch you up on everything over a nice, refreshing iced coffee at the TripleLift suite. 🥤 🧡 We have a great team going. Here's where you can find us: 📅 Our apartment at the Mondrian 🥂 Our happy hour and late-night soirée on the lawn 🎤 FQ Beach with The Female Quotient Click the link for all the details and to RSVP to our events: https://lnkd.in/ghgdbHTQ Dave Helmreich | Rob Deichert | Benjamin Felix | Timothy Jasionowski | Frazer Locke | Prune Nouvion | David Fahey | Fergus Mellon | Rob Ishag | Marco Dohmen | Taylor Stewart | Airey Baringer | Julien Gardès | Lauren Gabriele | Matt Simon | Terricka Beckford | Chanelle Urquico | Darragh Lynch | Koto Max Ayodeji | Jack Rickles | Marie Mayssaa El Koussa | Alexandra Watenberg | Luke Taplin-McCallum | Thierry Adler | Kate Fiala | Nico Vonau | Lucy Russo | Megan Heady #SSP #AdTech #CannesLions #DigitalAdvertising

We’re certified! 🎉 We’re passionate about creating better ad experiences and meeting the toughest industry challenges head-on — from addressing ad fraud to limiting carbon emissions, and everything in between. That’s why we’re proud to have earned the IAB UK Gold Standard Certification. This certification is the result of so much hard work by some of the most talented and passionate people you’ll find in #AdTech. Way to go, team! #AdTech #SSP #ProgrammaticAadvertising #DigitalAdvertising

Soccer’s biggest event is right around the corner, and passionate fans are gearing up to follow the action all over the web. ⚽ Whether they're reliving the magic via highlights or reading expert analysis, you can reach them by leveraging high-impact formats. 💻 📺 📱 Ready to kick things off? We’re ready to assist. 🔗 https://hubs.li/Q04fR1PD0 #SSP #AdTech #ProgrammaticAdvertising #SportsAdvertising #DigitalAdvertising

Attention Advertisers! Your CTV campaigns need a remodel. And we’ve got the blueprint. 🏠 ⚒️ The Architecture of Attention: Why Nonstandard CTV is the New Standard for Impact, our latest report, has everything you need to bring your next CTV campaign into the 21st century. Get some of the highlights from the author of the report, Andrea Strum (Ravikumar), Research Director, TripleLift, below. You can find the full report in the link below. Download it today. 🖇️ https://hubs.li/Q04fDgLw0 #SSP #CTV #DigitalAdvertising #Advertising #ConnectedTV