The Saturday Crowd reposted this
A once low-expectation stopover motel is now recognized by both the SmallLuxuryHotelsoftheWorld SLH and the Michelin Guide for its modern design and lively spirit, with signage that feels both timeless and freshly reimagined. We are honored to be a small part of that success story. Read on to learn how early signage strategy, on-site coordination, and brand fidelity helped shape Rocky Waters Motor Inn into a first-of-its-kind luxury hotel in Gatlinburg, TN without compromising brand fidelity throughout construction. Developer: AATMOS Creative Director: AEP Hospitality Consulting Brand Design: The Saturday Crowd Architect: Dryden Architecture And Design, PLLC