Tarte Cosmetics

Custom kit is back 💜 Since 2014, this has been one of the most important moments at tarte and our biggest sale of the year. While the offer speaks for itself (7 full-size products for $77😉), what makes custom kit special is what it represents: giving our community the ability to build something that feels entirely their own ✨ With 700+ products to choose from, no two kits are the same. It’s a balance of personalization, discovery, and value - all designed with our tartelettes in mind. Behind the scenes, this is a true cross-functional effort. Product development, merchandising, ecomm, marketing, engineering, and operations all come together to create a seamless experience at scale, with our customer experience team supporting every step along the way 🙌 https://lnkd.in/ensqb25Z

meet the tarte x Comfrt collab that's as kind to your mind as it is to your routine ✨ tarte's first-ever clothing drop reimagines comfrt's #1 bestselling Airplane Mode sweatsuit through a tarte lens - the ultimate cozy-glam travel uniform ✈️ in honor of Mental Health Awareness Month, this collab is a reminder to invest in yourself. tarte is confidence you can see. comfrt is comfort you can feel. together? something powerful. 💖 huge thank you to our fearless leaders Maureen Kelly & Hudson Leogrande and both the tarte & comfrt teams for teaming up and making this magic happen! https://lnkd.in/emhKhqVR

the people have spoken… and wow, we're blushing 🥹 tarte has been nominated for 3 Cosmopolitan Readers' Choice Awards and we couldn't be more grateful 💖 ✨ best setting spray - lifelock setting spray ✨ best concealer - shape tape concealer ✨ best tinted moisturizer - maracuja tinted moisturizer now we need YOU to seal the deal. head to cosmopolitan.com/RCA to cast your vote for your faves 🙏

We’re celebrating Kecia Steelman, CEO of Ulta Beauty, on receiving the inaugural Retail Leadership Award at the CEW Achiever Awards 👏 In her speech, she reminded us that the real drivers of success are humility, teamwork, and appreciation. She also spoke to the power of beauty to spark confidence, create connection, and make an impact in everyday moments ✨ We’re so proud to partner with Ulta Beauty and be part of a community that uplifts and empowers at every level. Here’s to bold vision, breaking barriers, and the women leading the way 💜 #CEWAwards

what an honor ✨ with our fearless founder Maureen Kelly leading the way, the tarte team just won TikTok Shop Seller of the year! 🏆 So proud of everyone who made this happen 💫 TikTok Shop Christina Tran Ajay Salpekar

meet the tarte x Saint James Iced Tea duo that will make you want to sip & kiss✨🍑 the tea is cold, but the glam is hot🔥this limited-edition collab brings together two fan favorites wrapped in exclusive, co-branded packaging: 💋 maracuja juicy lip vinyl 🍑 Saint James Passion Fruit & Peach Iced Tea the ultimate pairing for your everyday routine… sip, swipe, glow ✨ huge thank you to the tarte & Saint James teams for bringing this collab to life 💖 https://lnkd.in/ejYxDviW

SO honored to be recognized in NewBeauty’s 16th Annual Beauty Awards! 🏆 Out of hundreds of products tested by industry experts, our maracuja juicy multi-stick was named BEST multi-stick. Proof that 1 swipe really can do it all! In 1999, our founder & CEO Maureen Kelly launched tarte with the OG cheek stain. Our multi-stick is the evolution of that award-winning icon, so this feels like a true full circle moment for the brand. Huge thank you to the team at NewBeauty & our tarte fam who continue to make moments like this possible. 💜 Read more 👇 https://lnkd.in/gTJPNvFb

Thank you to Glossy and Sara Spruch-Feiner for capturing this very full-circle moment. 💚 Twenty-six years after launching Tarte Cosmetics from my one-bedroom apartment, I’m stepping into wellness with FINNSUL - a brand I’m building alongside my sons, Finn and Sully McDonough, bootstrapped from our garage and shaped by real life. As I shared in the piece, we were operating with “37 tabs open at once,” constantly juggling supplements just to feel steady - until we decided to simplify the routine we’d been relying on for years. What’s been most exciting is building this brand in true community with our audience - crowdsourcing everything from flavors to merch to packaging. That real-time feedback loop is incredibly powerful, and as we think about retail down the line, our goal is to show up in a way that feels more experiential, educational, and genuinely community-driven. Thank you to everyone who has supported this next-generation founder journey so far - we’re just getting started. Shop FINNSUL focus now on finnsul.com and TikTok Shop!

Congratulations to our incredible founder & CEO Maureen Kelly on the launch of FINNSUL! 🎉🥹 From building tarte into a prestige makeup powerhouse to now co-founding a wellness brand alongside her Gen Z sons Finn & Sully — Maureen never stops inspiring us. 💜 FINNSUL Focus is a nootropic electrolyte supplement built for the “37 tabs open” feeling we all know too well — with neuroscience-backed ingredients, 0 sugar, & clean electrolytes to help you feel clear, grounded, & steady. We are so proud of you, Maureen, Finn, & Sully. The next chapter is just getting started. 💚 Shop FINNSUL Focus at finnsul.com & TikTok Shop! https://lnkd.in/eje2DVz5

I’m honored to be recognized by PRWeek as part of their Women of Distinction 2026! Moments like this are incredibly meaningful for me. Not just personally, but because they shine a light on the power of purpose-driven brands. From building Tarte Cosmetics in my one-bedroom NYC apartment to partnering with creators and communities (since day 1) to make real impact, this journey has always been about more than beauty. One example I’m especially proud of is our eyeshadow palette partnership with influencer Aspyn Ovard, which helped raise $600,000 for cancer research - proof that when brands lead with heart, they can create meaningful change. Thank you to the PRWeek team for this honor, and to our community + creators who continue to inspire me every day. 💜