Subtotal

We're growing the team at Subtotal. We're hiring for four roles right now and looking for people who want to do meaningful work at an early stage company that's moving fast. Open roles: - Head of Partnerships - Account Executive - Customer Success Manager - Designer If any of these sound like you—or someone you know—take a look and reach out. → https://lnkd.in/gds2qfkn

Your data is already there. Now you can just ask. Brand marketers spend more time waiting for data than acting on it. A question goes to the data team, a ticket gets filed, a few days pass, a spreadsheet arrives and half the time it's not quite right. The Subtotal MCP changes that. Ask questions about your brand's purchase data in plain English. Get answers in seconds. No queries. No waiting. Which retailers drove the most repeat purchases last quarter? What's the average basket size by retailer for your top SKU? How have purchase trends shifted month-over-month? These used to require a ticket, an analytical query, or a BI dashboard someone else built. Now they just require a sentence. The MCP works against a typed schema it's been given context for how entities relate, which keys join, what aggregations make sense at which grain. It reads less like a search box and more like an analyst working alongside you: not just rows, but the answer, how it got there, and what's worth looking at next. No warehouse to provision. No semantic layer to maintain. No dashboards to keep current. No queue to wait in. The insight was always in the data. The MCP is the layer that lets you ask for it. Full post ➡️ https://lnkd.in/g8AhKjF2

Thrilled to officially welcome Salvatore Mele (Stone) to the Subtotal team!🎉 Stone joined us back in December as a Staff Software Engineer and has been masterminding our data architecture ever since—writing code, shaping how raw purchase data flows through our systems, and making sure everything is structured to scale as we grow. Data is at the heart of what we do, and having someone of Stone's caliber leading this work has already been a game-changer. 🔗Read more about Stone here: https://lnkd.in/gQWB9vuT

Q1 is behind us. Here are a few things we’re especially proud of: - Earned ISO 27001 certification and aligned with GDPR requirements, a signal to every brand that we take security and privacy seriously - Shipped the Event Simulator, so brands can test their integrations without production data - Added the Connection Activity Log, giving support and ops teams visibility into exactly what happened at the individual connection level - Began rolling out aggregated insights in the Dashboard, helping brands better understand the purchase data flowing through Subtotal - Rebuilt our Klaviyo integration from scratch, listed Subtotal Connect on the Shopify App Store, and added Smile.io as an integration partner - Delivered a long list of infrastructure and reliability improvements that will quietly make every account link faster and more reliable Huge credit to the team for everything shipped this quarter. Excited to share what we’ve already been cooking up in Q2 🔥 More detailed recap on the blog → https://lnkd.in/epbhPJDQ 

Consumers are already loyal. Brands just can’t always see it. Not because the data doesn’t exist, but because brands don’t participate in the transaction. Most purchases happen through third-party retailers and marketplaces, and the connection between brand and shopper gets lost. For years, the industry has tried to patch this with workarounds like receipt uploads, QR codes, and promo codes. They’re high friction, low adoption, and increasingly unreliable. We think the problem requires a new foundation. We just published a blog post introducing Open Commerce—a framework for permissioned, consumer-driven purchase data sharing. Like Open Banking before it, Open Commerce creates a model where shoppers can share their purchase data on their terms, unlocking better experiences for consumers and a complete view of customer behavior for brands. And Subtotal is building the infrastructure to make it all possible. Read the full post 👉 https://lnkd.in/gGPpkJHZ

I'm proud to have Michael Johnson on the Subtotal team. He's been instrumental in shaping our core infrastructure from the ground up, and the foundation he's building will carry us for years to come. He doesn't just build systems; he builds the right systems. We're lucky to have him, and I'm excited to see his impact continue to grow!

Subtotal is now ISO 27001 certified and GDPR-aligned, building on the foundation we established with SOC 2. As a platform designed to let shoppers securely share retail purchase data with the brands they choose, trust is central to everything we do. These milestones ensure that data is handled in line with global expectations. As our customers grow internationally, we’re making sure Subtotal is ready to support them by meeting the security and privacy standards they’re held to wherever they operate. Read the full post here 👉 https://lnkd.in/egHm5WAE

We’re super excited to (finally) welcome Michael Johnson to Subtotal! Since joining last year as our Principal Systems Architect, Michael has been laying the groundwork for everything we’re building—designing and implementing our core infrastructure from the ground up with a focus on reliability, scalability, and long-term maintainability. He’s played a critical role in shaping how our systems operate today and how they’ll evolve as we grow. We couldn’t be happier to have him on board and are excited about the impact he’ll continue to have for years to come! 🔗Learn more about Michael in our latest blog https://lnkd.in/gg3MBbJW

Retail shoppers are often a brand’s most loyal customers. Don’t leave them out of your loyalty program. We’re excited to partner with Yotpo to make it easier for brands to reward shoppers at retailers like Walmart, Amazon, Target, and Sephora. The Subtotal + Yotpo integration connects retail purchase data with brand loyalty programs, enabling true omnichannel rewards. Excited to see more brands bridging the gap between retail and digital relationships.

Retail shoppers are often a brand’s most loyal customers. Don’t leave them out of your loyalty program. We’re excited to partner with Yotpo to make it easier for brands to reward shoppers at retailers like Walmart, Amazon, Target, and Sephora. The Subtotal + Yotpo integration connects retail purchase data with brand loyalty programs, enabling true omnichannel rewards. Excited to see more brands bridging the gap between retail and digital relationships.