Spinwheel

Big news today! The Spinwheel team has launched the Credit Data AI Lab — the first of its kind for financial innovators and partners to experiment, build, and deploy agentic AI solutions using permissioned credit data in a trusted environment. We're also excited to announce Prove as our founding partner to anchor innovations coming out of the Lab on a foundation of trusted identity. Together, we're making it easier for financial institutions, fintechs, and partners to innovate with AI in a way that meets the unique, high-stakes needs of the financial services industry. Let's innovate together. Check out links in the comments below to learn more. And, if you want to be a part of the Credit Data AI Lab, reach out!

Payments don’t simply arrive at their destination. They have to be directed — mapped correctly across thousands of billers, lenders, and servicers. To reduce this complexity, many payment solutions require payments to move through their own platforms and predefined flows designed for fast implementation. For financial institutions that have already invested in their own payment systems, that often means duplicating workflows, maintaining parallel integrations, or rerouting payments in ways that don’t quite fit how their business actually operates. Spinwheel takes a more flexible approach. Spinwheel Pay enables secure payments and balance transfers to any debt servicer, embedded directly into existing experiences. But, unlike many payment platforms, Spinwheel doesn’t require institutions to abandon or replace their existing rails. Instead, Spinwheel also supports bring-your-own-rails workflows — allowing institutions to use the payment infrastructure they’ve already built while focusing on what actually matters: accurately mapping each payment to the right destination. Learn more about Spinwheel’s Disbursement Data solution in the link below. 

Today’s AI systems promise personalized insights based on connected financial data. They are incredibly good at analyzing information once it is placed in front of them. But someone still has to gather that data first. It’s automated intelligence powered by manual human inputs. The human is still the integration layer for a massive amount of data. We think AI will change that. This isn’t about chatbots and generative AI. Agents are the next evolution beyond LLMs. We’re not talking about just a financial version of ChatGPT. The future of AI will mean agents that can fetch data, verify it, update it, and take action on it instead of just chatting about it. At Spinwheel, we’re focused on robust APIs and agentic interfaces that simplify consumer credit for both consumers and the organizations that serve them. Our approach and ongoing vision focuses on 9 guiding principles:

Our Spinwheel team is awesome — and gets even more awesome with each new team member. This morning, we're spotlighting Michael Zheng, our SVP of Finance and People. In his words, "Our team has a great combination of high standards, low ego, and a sense of humor. There’s a clear focus on execution and accountability as everyone genuinely cares about getting things done in the right way." Yep, that sounds right! Learn more about MZ here: https://lnkd.in/gTf2GjmP

Such a fun evening last night to kick off New York Fintech Week. Thanks to The Free Toaster crew for co-hosting this dinner with us and thank you to those who attended our dinner. Here's to new friends and ongoing connections!

One in every 10 fraud cases is synthetic fraud. Add stolen identities and demand for faster, more seamless onboarding experiences. This means it’s easier than ever for sophisticated identity fraud — stolen or synthetic — to slip through the cracks. To stop this from happening, Spinwheel is working to give lenders, banks, and fintechs even greater control and confidence in identity verification. Enter Connect Risk Layer. Learn more: https://lnkd.in/gviEYXHN

Perplexity's Plaid integration lets consumers link their financial accounts to an AI assistant. OpenAI just made its second personal finance acquisition — Hiro, an AI-powered personal finance planning startup. It's exciting to see all of these AI innovations but there is still one big hurdle standing in the way of a true AI personal finance manager: connecting accounts one by one. A consumer has to remember all of their financial relationships, find them inside the tool's institution search, and authenticate each one. The manual work and cognitive load remains the same. https://lnkd.in/g2JrGNJ7

We're teaming up with Carlos Caro and the team at The Free Toaster to host an exclusive dinner during New York Fintech Week on April 27. If you are interested in chatting about how to eliminate friction in the marketing funnel with a small group of your peers over good food and drinks, check it out: https://luma.com/733al355

The 2026 AI Insights Report from TD found that 55% of American said they use AI to help manage their finances — up from only 10% last year. But adoption is only part of the story. How consumers want AI to show up — and where they draw the line — is key. Learn more: https://lnkd.in/gkhecaqr

You can't do lending today without identity. But if identification processes are filled with too much friction, they could be standing between the customer and the outcomes or products they are trying to get. Great convo between our CEO Tomás Campos and Prove's Alyse Belavic!