SpecSync

Every CPQ vendor will show you a clean interface. Configuration screens, quote builders, dashboards — the demo looks great. What they don’t show is why implementations take 12–18 months before the tool is actually usable. We’ve seen the pattern up close. A field in the system is renamed. Instead of fixing it, someone adds a dot so the team knows to ignore it. It works — for the three people who made that decision. A decade later, there are hundreds of these buried in the data. No one remembers the logic. And that’s just one example. Underneath: - Thousands of configuration rules mapped manually - Pricing logic spread across ERP, CRM, and spreadsheets - Business rules that live only in the heads of sales reps nearing retirement The interface is the easy part. The data underneath is what takes the time. This is what we keep hearing from OEMs who’ve been through failed or stalled implementations — and why we’re building SpecSync.

Every made-to-order sales team has one: The person who knows which configurations work, which drive margin, and which engineering will flag before the quote is even submitted. The problem? That knowledge isn't captured — it's carried. When that person retires, leaves or is unavailable, the ramp resets. New hires spend 6-12 months shadowing, just to get to baseline, operating with a fraction of what took decades to build. Meanwhile, 80% of quotes could be turned in minutes — but still take weeks. This is one of five structural breakdowns we consistently see in MTO quoting. The rest compound from here. See the full breakdown →

Most conversations about quoting technology focus on the manufacturer. Faster turnarounds. Fewer errors. Less engineering back-and-forth. What gets less attention is what happens at the dealer level. At recent industry events, we showed SpecSync to dealers alongside our partner Wabash. Dealers saw it live for the first time and immediately wanted to know how fast they could get access. That reaction points to something manufacturers should pay attention to. Dealers depend on their OEM partners for the digital tools that help them sell. The configuration knowledge, the pricing rules, the product logic, it all sits on the manufacturer's side. Dealers can't build that infrastructure themselves. When a manufacturer invests in guided quoting technology and puts it in the hands of its channel, it sends a clear signal: we're investing in your ability to compete. The OEMs who equip their dealers with modern configuration tools aren't just solving an internal problem. They're making a strategic bet on the people closest to the customer. We had a great time demoing SpecSync in person at Work Truck Week. Want to see it for yourself? Comment DEMO.

Today we're announcing our partnership with Wabash National. Wabash set out to advance how they sell their products and create an even better experience for their dealers and customers. They partnered with UP.Labs, built on shared industry relationships, and out of that partnership, SpecSync was born. We're working together to advance how they configure and quote, making it easier and faster for dealers and customers to get to an accurate quote without the back-and-forth. If you run sales at an OEM, you already know the challenge. Dealers waiting hours for quotes that should take minutes. Similar configurations going through the full review process every time. Customers who go quiet because someone else got back to them first. SpecSync connects directly to the systems manufacturers already run on and turns past order data into a guided quoting experience that works in minutes. Wabash saw where this industry is heading and decided to move early. We built SpecSync because we believe the rest of made-to-order manufacturing is right behind them. This is day one, and there's more to come. Learn more in our press release below. https://lnkd.in/eFH7cC5T

5 days. That's how long it took one commercial vehicle manufacturer to lose a $1M order. Not because the product was wrong. Because the quote wasn't ready. The dealer knew the customer. They knew what they typically ordered. 80% of that quote looked like configurations the manufacturer had built before. But it still went into an engineering queue. Still required multi-step approvals and still arrived too late. This isn't a people problem. It's a process problem. One built around engineering validation, not sales speed. The data to solve it already exists inside most manufacturers. Every past order, every configuration that was previously quoted, every spec that won the deal. The question is whether that data is working for the sales team or buried in systems that don't talk to each other. SpecSync will be at Work Truck Week in Indianapolis, March 10–13. If you're leading sales or operations at a commercial vehicle or heavy equipment OEM, we'd like to be in that conversation. Complex to Build. Easy to Sell. #WorkTruckWeek #WorkTruckWeek2026

Meet the leadership team leading SpecSync. George Gallegos — Built and scaled enterprise integration software at Jitterbit for 13 years. He knows what it takes to deploy in environments where SAP, Oracle, and legacy systems can't be ripped out, only connected. Kyle Langenbach — Drove emerging product strategy and adoption at Microsoft for B2B and B2C software partners. Built consumer products at Holler and Warner Music Group. He brings both enterprise rigor and modern product thinking to what SpecSync becomes. Peter Maher — Ran strategic programs at Remote during hypergrowth. Led operations at Ogilvy. Most recently Chief of Staff at LEMOS, an AI-enabled ConstructionTech startup. He acts as the connective tissue across functions at SpecSync, aligning strategy, operations and execution. We're backed by UP.Labs with 20+ people building this. We're advised by former executives from Wabash, Flexport, and U.S. Xpress. The hardest parts of CPQ are configuration and integration. Setting up the rules, the logic, constraints, and dependencies that make every quote work, typically takes months. That knowledge lives in the heads of senior spec writers, not in systems. Also, integration to SAP, Oracle, and legacy ERP systems adds another layer of complexity. That's where AI changes the game. We extract configuration rules directly from SAP and historical order data, codifying tribal knowledge into an intelligent system. We're building configuration intelligence for made-to-order manufacturing. One quote at a time.

The average made-to-order quote takes 120 hours to reach a customer. 80% of those orders are repeat configurations with minor changes. Yet every order gets treated like a custom build, spec'd from scratch, routed through tribal knowledge, priced on instinct. The result: $50M in lost revenue per OEM. Not from bad products. From a broken process. SpecSync was built to fix that. We're an AI-powered configuration intelligence platform purpose-built for made-to-order OEMs. We turn historical order data and SAP configuration rules into a guided quoting experience that works in minutes, not weeks. Our anchor customer — one of the largest trailer OEMs in North America — signed before we launched. Because the problem was that clear. This page is where we'll share what we're learning, building, and changing in MTO manufacturing. Welcome and follow along.