SOLVE(D)

How do you future-proof pharma search in 2026? Last week, our SEM team partnered with Google for a 2026 Strategy Summit to answer that very question. Together, we pressure-tested ideas and landed on bold initiatives that will redefine how we approach search in healthcare and pharma: ✅ AI Max testing to prioritize high-value pages ✅ SEO + SEM collaboration to optimize landing experiences for better ad relevance and top placements ✅ Strategic pilots ahead of major branded launches ✅ Smarter measurement frameworks to improve conversion and reduce CPAs ✅ Full SA360 integration To discuss how you can implement some of these best practices in your own business, please reach out us at hello@solved.health.

Movember grows awareness. Now, let’s grow the conversation—adding another critical issue to the mix.

Thank you again to MM+M for hosting another great event with their 2nd annual AI-Deciphered yesterday. It brought together leaders from advertising, medical marketing, and PR, and featured fascinating, insightful dialogue about the challenges and opportunities AI presents. A few of our teammates; Dave, Nicole, and Linh had an AI-packed day and walked away with a powerful reminder: AI is rapidly disrupting the entire marketing ecosystem. It’s transforming creative generation, search, and distribution, while also raising new questions around intellectual property, ownership, and rights management. As this disruption accelerates, clients are turning to agencies not just for execution, but for innovation, strategic guidance, and leadership to help them navigate and capitalize on these shifts.

𝗦𝗲𝗮𝗿𝗰𝗵 𝗶𝘀 𝗲𝘃𝗼𝗹𝘃𝗶𝗻𝗴 – 𝗮𝗻𝗱 𝘀𝗼 𝘀𝗵𝗼𝘂𝗹𝗱 𝘆𝗼𝘂𝗿 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆. As Large Language Models transform how patients and HCPs interact with search engines, traditional SEO is entering a new era: 𝗚𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝘃𝗲 𝗘𝗻𝗴𝗶𝗻𝗲 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻 (𝗚𝗘𝗢). SOLVE(D), led by SEO Lead Ana, explores what this shift means for brands, marketers, and the pharma industry – and how to stay discoverable in an increasingly genAI-first world. 💡 Key takeaways: • How to align content strategy with the new genAI search experience • 5 emerging tactics to help your brand pull ahead of the competition • What the future of search means for visibility, engagement, and trust Read the full article: https://lnkd.in/ebaMhTFy #SEO #GEO #AEO #SearchInnovation #GenAI

Last week, Karla, Evan, & Sarah had an incredible time at the MM+M Media Summit, connecting with leaders across health media and pharma marketing to discuss the future of our industry. The sessions talked about the importance of leveraging omnichannel capabilities to reach both HCP and DTC audiences with relevance and precision. One of our biggest takeaways was the continued need to deeply understand our targets - their motivations, barriers, and preferred channels - so we can craft experiences that truly resonate. With the rapid advancement of AI and data-driven targeting, we have more tools than ever to refine our messaging, optimize engagement, and ensure we’re delivering value at every touchpoint.    Teammates also attended Doceree’s Leadership Forum, where our very own Benjamin spoke on Next Gen Engagement. His session emphasized the importance of viewing HCPs as a vital channel in patient engagement, meeting patients where they are, understanding their needs in the moment, and equipping HCPs with the right educational messages to enhance those conversations.   We're excited to carry these insights forward as we continue evolving our strategies and driving innovation across campaigns. 

We're thrilled to have Sarah, Karla, & Evan in the house to watch Benjamin speak on this important panel at the MM+M conference tomorrow.

Great to see our own Alec representing SOLVE(D) at the Domo Connections Tour stop in NYC earlier this week!   The event brought together the Domo community for real-world use cases, live demos, and a first look at new platform innovations, plus some great conversations about how teams are turning data into smarter decisions.   We love seeing our team out there staying plugged into the latest in data and analytics!

Advertising Week just wrapped up! Get inspired by the insights our team Victoria, Jessie, Mahika captured during this week's events.

Our SOLVE(D) team in Europe found a unique way to assess their culture in a recent team-building workshop using LEGO® Serious Play®. As part of their planning and strategy day, the powerful 45-minute session saw the team get creative with LEGO® bricks to build versions of their current culture and what they aspire for it to become.

Our team was proud to represent SOLVE(D) | An IPG Health Company and IPG Health at this year’s Fierce Pharma Week! It was energizing to be part of the conversations shaping the future of pharmaceutical marketing and to connect with so many peers across the industry. Check out the highlights in the video below for a glimpse of the action.   As we reflect on the week, here are three big takeaways we believe will shape what’s next:   1️⃣ 𝗢𝗺𝗻𝗶𝗰𝗵𝗮𝗻𝗻𝗲𝗹 𝗮𝘀 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗳𝗿𝗼𝗻𝘁𝗶𝗲𝗿 𝗳𝗼𝗿 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘇𝗮𝘁𝗶𝗼𝗻 A truly unified approach is essential—one that integrates across disciplines and translates strategy into actionable steps. Omnichannel orchestration is key to delivering unique, personalized experiences that resonate with patients and providers.   2️⃣ 𝗔𝗜 𝘄𝗶𝘁𝗵 𝗮 𝗵𝘂𝗺𝗮𝗻 𝘁𝗼𝘂𝗰𝗵 AI is here to stay, but its power in pharma marketing comes when it’s balanced with humanity. Applied thoughtfully, it can accelerate insights and efficiency while keeping empathy and trust at the center.   3️⃣ 𝗘𝘃𝗼𝗹𝘃𝗶𝗻𝗴 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘇𝗮𝘁𝗶𝗼𝗻 𝗶𝗻 𝗺𝗲𝗱𝗶𝗮 Personalization continues to advance in media campaigns, helping us refine how we connect with the right audiences and deliver the most relevant, impactful experiences. We’re excited to bring these learnings back to our work—and to keep pushing what’s possible in healthcare communications.