tm:rw

Meet ADAM: our AI-powered barista by Richtech Robotics, now live at tm:rw's main entrance. For brands thinking about the next era of physical retail, this is what it looks like in practice — autonomous hospitality, running at scale, inside one of Manhattan's most trafficked destinations. We built tm:rw to be a proving ground for the future of connected living. ADAM isn't a gimmick. It's a signal: technology that earns its place by being genuinely useful, seamlessly integrated, and — yes — capable of a great cup of coffee on 42nd Street. If you're a brand, operator, or partner exploring what experiential retail looks like when it actually works, come see it for yourself. Let's talk tm:rw

The Corner Shop just became a playground for the future of travel. Dbjourney has landed at our Times Square flagship with Ramverk™ Alu — the future of aluminum luggage rethinking how we move, powered by Erling Haaland Step inside. See the collection. Pick up something built different. 220 W 42nd St · The Candler Building · Daily 10–10

This Mother’s Day we are celebrating her with gifts as thoughtful as she is. We’ve handpicked brands that understand what it means to care. From the calming ritual of a Breville espresso to the glow of a Beautifect mirror, the ease of a Laifen hairdryer to the quiet luxury of Loop Earplugs to Amazon, FOREO, WHOOP, Momcozy, Nekteck and more, every product in our gift guide was chosen with one person in mind: her Because connected living isn’t just a product category. It’s a philosophy built around the people who matter most. #ConnectedLiving #SmartHome #MothersDay

We just put a 20-foot hologram of Shaquille O'Neal in the middle of Times Square. This is the first fully AI-generated project built on HYPERVSN's new platform, and we're proud to have been the creative partner behind it. tm:rw exists to be a home for innovation, a stage for the world's most forward-thinking technology, and a place where ideas become experiences. If your brand is ready to show the world what's next, this is where you do it.

We handed the keys to XGIMI Technology and EA SPORTS FC 26, and things got loud. Full stage. Live band. Soccer competitions. Two gaming rooms running on XGIMI projectors. This is what collaborative brand experiences look and feel like at tm:rw. Thank you to XGIMI Technology and EA SPORTS FC 26 for bringing the energy. Let's do it again 🤝 Let us know if you want to build something like this together. See you, tm:rw

Thank you for the feature Kevin S. Grateful you took the time to sit down with Shaquille O'Neal at our Times Square location! We're thrilled to have Shaq on board as an investor and partner. His vision for where retail and technology are heading aligns perfectly with what we're building at tm:rw, and we couldn't be more excited about what's ahead. A huge thank you to Talent Resources for bringing this partnership to life and to the New York Business Journal for shining a spotlight on our mission. We look forward to continuing to push the boundaries of the retail experience together. See you, tm:rw

When we talk about making innovation accessible, this is what we mean. Today, we're proud to announce our partnership with Richtech Robotics and the launch of ADAM, an AI-powered robot barista, at our Times Square store. ADAM is nestled right into one of our street-facing windows. Walk up, place your order, and watch it come to life. Every morning, anyone passing through Times Square can experience what AI robotics looks like with a cup of coffee handed to them on the sidewalk. We started tm:rw because we believe the most powerful thing you can do with emerging technology is let people experience it firsthand. This partnership with Richtech Robotics is a perfect expression of that mission. Huge thanks to the Richtech Robotics team for making this happen. Stop by and order your coffee from Adam today. ☕ #tmrw #RichtechRobotics #Innovation #TimesSquare #NYC #Tech #Coffee

Thank you Donnie Coryea for the kind words! 🙌 So proud to carry Particula's GoChess and GoCube here at tm:rw. Particula is exactly the kind of brand we love partnering with, as they're making innovation accessible by turning classic games like chess and the Rubik's Cube into tools that actually teach you how to play. Come see them in action here at tm:rw! ♟️🪄 #tech #innovation #chess #rubikscube #nyc

"This is Sharper Image on Mars." When Shaquille O'Neal describes your brand that way, you know you're building something different. Last week, our CEO Nathalie Bernce sat down with Yahoo Finance to discuss what drew Shaq to tm:rw — from loyal customer to partner — and what the future of experiential retail looks like. Watch the full interview via Yahoo! Finance.

2,000+ fans lined up outside our store says it all. Bringing Ksenia Daniela Kharlamova, star of #HeatedRivalry, in for a meet and greet was a truly special moment for us. None of it happens without the right partners behind it. Huge thank you to Michael Heller and the entire Talent Resources team for making the connection and delivering real, measurable excitement to our space. Grateful for the trust and looking forward to more moments like this.