Seer Interactive

Meet Yara Kemeh, an intern in our AI Optimization Academy, and this week’s spotlight feature! Yara was born in Damascus, Syria and moved to the U.S. at five years old. She started in Texas and moved around a lot, until she landed in Philadelphia, and has stayed here for the last decade. She found her way into tech through Launchpad Philly after attending a friend's pitch competition (at Seer’s office!) that left an imprint on her: "There were a good amount of women of color building meaningful apps. That really stood out to me. It made me want to be the one presenting next time." Since then, she's built a body of work that she’s very proud of. Her standout project is Immigo, a web app that helps immigrants in America understand their rights, access resources, and navigate paperwork in multiple languages. At Seer, Yara has been deep in GEO work: building an AI-driven FAQ library using NinjaCat's Client Health Agent, running cross-platform AI user journey analyses, and using Scrunch data to build hypotheses connecting AI sentiment drops to external citation sources. This is all real work that she’s able to build upon. When asked what she brings to the Seer team, she said: "Not just my technical skills, but my curiosity and willingness to experiment. AI is always changing, so it requires constant research, testing, and a mindset of trying things out." And her advice to future interns: "Ask as many questions as you can early and start experimenting right away." Yara has been a great addition to the team and we’re so happy to have her. Check out her full POV on our blog below, and come back next Friday for another spotlight! https://lnkd.in/eBEuSHDA

A lot of noise from Google I/O this week! Here's what we’re keeping eyes on: AI Mode hit 1 billion users. In December 2025, it was 75 million (US and India only). Sonny Vasquez on our team raised a fair question about that number: "My mind goes to 'are people actually going to AI Mode, or are they stumbling on it by accident?'" Google enabled AI Mode across 200+ countries, which explains a lot of the jump. Either way, be sure to track prompts in AI mode as well before making big decisions. Google is building a universal cart inside Gemini. Find a product, add it to a Gemini cart, and the model hunts for better deals, factoring in loyalty programs and Google Wallet. Retailers who are winning Google Shopping today could still lose the sale at checkout. Winning the click no longer guarantees winning the conversion. Gemini Spark is Google's new personal agent. It works across Gmail, Calendar, Docs, and Tasks today, with third-party tool expansion via MCP coming this summer. Alisa Scharf made a really important point here: "If marketers still can't access log files/get access to the teams that manage bots, [they] reallllllllly need to figure that out and ensure they aren't inadvertently blocking agents." If your site is blocking the wrong bots, you're out of the funnel before anyone sees your brand. The intelligent search box rolled out May 19, which is live now across Android, iOS, and web. Behavior change takes time, but SERPs are already shifting. Worth watching what you're seeing in the wild. None of this is a departure from where Google was already heading. The question is whether your brand is set up to be found, chosen, and acted on when an agent is doing the searching. Wondering what all of this means for your clicks? We have data on that: https://lnkd.in/eWwPPYfG We're really digging into the implications around agentic commerce and AI Mode tracking, so drop your questions in the comments! OG Announcement: https://lnkd.in/eP6MW44i

Our team broke some stuff last week… Q2 Huddle Day brought so much of the team to Philly, and it was truly a blast. Between team dinners, happy hour, and a field trip to the Ministry of Awe, there were so many opportunities to connect. But our ideal bonding experience was probably smashing concrete, carrying heavy buckets of debris, and breaking up basement floors for one of Habitat for Humanity Philadelphia’s build sites. We always come back to do this, because Philadelphia is Seer's home, and the people building lives here deserve the same investment we put into our own work. Seer offers paid time off to volunteer, and we don't make anyone justify it. We believe that working hard for your clients and working hard for your community aren't in conflict, but rather derived from the same instinct. Proud of the team and happy to have another successful Huddle Day in the books!

Two big research drops from Seer this week! We analyzed 800K+ AI responses across 1,926 brands and the results really emphasize the importance of review profiles, specifically on Trustpilot. Check out Nick Haigler’s article here to learn more: https://lnkd.in/e3mtuzHu And if you've been following our GEO Olympics Study, the full whitepaper is now available for download! This study will change your entire perspective on how AI forms opinions about your brand-- trust us. Grab the full study here: https://lnkd.in/erWnR9tw Shoutout to the team behind it: John Lovett, Brice Praslicka, Jessica Propst, Chris Baker, and Sat. S

Wil Reynolds is heading to New York for EMARKETER Summit! Catch him tomorrow at 11:25am to find out where AI search is headed, what it means for ad spend, and how agencies are actually adapting to: new formats, shifting budgets, and measurement that's still catching up. Want to come, but can't attend in person? No sweat; You're able to register and attend virtually here: https://lnkd.in/e5VPxDWD

Right now, everyone’s talking about AI search, but very few have the data to back it up. So, we changed that. We partnered with Seer Interactive in March 2026 to deliver a pioneering, independent study that analyzed how AI trust signals work, and how to use them to your advantage. Don’t miss these insights: https://lnkd.in/es4_ei6X

We've been putting our thinking out there because we believe the whole industry gets better when people share what's actually working (and what's not). Thank you for the mention, Martyn Etherington. So happy to see that our work is resonating, and even happier to see it being built upon.

Proud to have Tom Weekes representing Seer at StackAdapt's Conversion 2026 tomorrow in Austin! Come catch him speaking at 1:30pm CT on cross-channel attribution. This topic's only getting harder and more important as AI is reshaping how buyers move through the funnel, so you don't want to miss it! Want to check out what else our Paid Media team is working on? Check out some recent posts here: https://lnkd.in/err-dttb #Conversion2026

Meet Bryan Gunawan, an intern in our AI Optimization Academy, and our first spotlight feature! Bryan grew up in Jakarta, Indonesia and is now based in Philadelphia. He found his way into tech through our partners at Launchpad Philly, a program his CS teacher recommended when he was in 11th grade. By the time he joined Seer, he had completed four real client projects through Launchpad and built a track record he's genuinely proud of. Right now, Bryan is researching how different AI platforms respond to prompts, analyzing behavioral patterns and cross-referencing them for consistency. He's told us that the exposure to our new systems and workflows has already given him a stronger grasp of how to navigate a professional environment, but what really stood out to him was the way we work with AI here. In his words: "The way they use AI is quite interesting and super integrated within their workflows to levels I've never seen before." When we asked what he's most excited to bring to the team, he kept it simple: "I give my best, and only tolerate the best from my work and nothing less." And his advice to future interns was: "Learn as much as you can. Even if it is the smallest things, whatever that role is, you want to show that you are willing to learn and show the world what you've acquired." We’re incredibly thankful to have Bryan on our team. Read Bryan’s full story below and stay tuned for our next Intern Spotlight, May 15! https://lnkd.in/eBEuSHDA 

If you missed Wil Reynolds and Alisa Scharf on our episode of The Signal yesterday, here’s our slide of actionable takeaways for your brand and a recap of some of the things covered below. Some highlights: - Your board is more involved than ever before Leadership is asking harder questions and wanting clearer metrics, but the metrics to prove AI search ROI don't exist the way SEO metrics do. Pretending GEO and SEO are the same thing will backfire when your C-suite holds you to the same standard. - Quick-win GEO tactics are already getting penalized We showed a real case study of a brand that tripled AI visibility in a week and… quietly lost their Google search visibility in the process. Visibility without credibility isn't a win. - Brand recognition is now a direct search factor Half of professionals start AI prompts with a brand already in mind, and AI mode shortlists are accepted at face value 88% of the time. If you're not in that initial consideration set, you may not get a second look. - AI will dig until it finds something negative about your brand Unlike humans who scan the top 10 results, AI goes 100 pages deep to find balance. You need to own your narrative before someone else does. In Wil’s words “[We understand that] it's too hard to try to know everything going on, so we're gonna try to be a trusted curator and try to bring down some of the stuff that we're seeing, but you need to be in circles of people constantly experimenting.” Seer will always be a space of experimentation and innovation, especially when it comes to AI.  We will continue to be transparent about our findings and share it with our audience. But if you’re not in a space that prioritizes experimentation– that’s something we can’t fix for you. Set yourself and your brand up for success and surround yourself with people that are excited about testing new things to see what works, or one day, it’s going to be too late to catch up. A huge thank you to everyone that attended the chat with curiosity and excitement. We’ll catch you at the next chat in June! Stanford Report: https://lnkd.in/geBYYT9D Our Full Recap here: https://lnkd.in/euf7_2Wc