Puff Media

We're looking for our next TikTok Live Host. 🎙️ If you're natural on camera, know how to hold a room, and actually enjoy being live — we want to meet you. Based in New York. On-site. #Hiring #TikTokLive #NewYork #PuffMedia #LiveHost

Lattafa hosted their “Bite Me Bakery” pop-up in New York City to celebrate the launch of its Give Me Gourmand collection and introducing two new Éclaire fragrances which launched on TikTok Shop. Designed as a playful dessert bakery, the event featured interactive fragrance testing stations, photo-ready décor, and drew a mix of beauty creators, influencers, and industry insiders. The launch highlighted Lattafa’s reputation for high-quality, affordable niche-style perfumes and its growing influence in the global gourmand fragrance trend. Both unisex fragrances emphasize rich, edible notes, capturing the essence of indulgence in scent form. Thank you to all the creators and customers for supporting the brand!

Puff Media is proud to have hosted Lattafa USA’s first-ever MegaLIVE in collaboration with Daniel Rene (@danielrenemusic) on TikTok, making fragrance history by ranking #1 in the U.S. with 81% of sales coming from the exclusive Give Me Gourmand and Éclaire drops. Thank you TikTok Shop and BaiTube USA for helping make this milestone possible. Special thanks to our incredible creators @pursuitofperfume @the.gourmand.girl @bossupcosmeticss @ryandemere @redolessence @scentedcurl for bringing unmatched energy and turning this debut into a true community moment.

Livestream shopping is having its moment, and Industry City tenant Puff Media is right at the center of it. Digiday reports that live shopping, where creators sell products directly to audiences via livestream, has surged in 2025. Platforms like Whatnot and TikTok Shop are breaking sales records, with some creators generating millions of dollars in sales of products in a single day. An entire ecosystem of production studios is rising to meet this demand, and Industry City is where some of the most innovative players are making it happen. From their Industry City base, Puff Media has "become a hub for creators' live shopping activity," producing high-impact events for brands like Peter Thomas Roth Clinical Skin Care and Oudware. Their July 24 “Mega Live” for Peter Thomas Roth brought in seven-digit sales in just one day. Puff’s rapid growth tells the story: since opening in 2021, they’ve expanded twice, most recently into a 15,000-square-foot space, proving how Industry City tenants are reimagining their spaces to stay on the cutting edge. Live shopping is quickly moving from an experimental tactic to a core marketing strategy delivering entertainment, conversion, and measurable ROI in one package. Puff Media is proof of what’s possible when creativity meets performance, and how Industry City thrives as a hub for fast-growing, innovative companies. Read the full Digiday article here: https://lnkd.in/d4kWy6f6 #LiveShopping #Ecommerce #InfluencerMarketing #PuffMedia #IndustryCity #DigitalMarketing #RetailTrends #Innovation

Last week, Puff Media hosted a TikTok Live MegaLIVE with Peter Thomas Roth Clinical Skin Care, and it was a hit. It felt like a family reunion on camera with Peter, Ryan, and Grandma, who is 102 years old, all bringing the energy. The audience loved it, the products moved fast, and the vibes were unmatched. We love creating these unforgettable live shopping moments!

Oudware delivered an impressive $116K+ in GMV during a 12-hour TikTok Shop MEGA LIVE, securing the #1 spot in US Beauty Live and #5 overall in US Live. The event featured top creators Steven (@redolessence) and Elijah (@chefejwiththesauce), supported by 21 preheat videos that generated over 1.1 million views. Strategic engagement tactics, including live call-ins, themed visuals, interactive games, and product giveaways drove consistent traffic and retention. Newly launched SKUs, including Lattafa’s latest fragrance line, contributed significantly to total sales. This performance highlights the growing power of creator-led live commerce and effective preheat planning.

The Puff Media team headed to Miami for the TikTok Shop #FragranceLab event, not to attend, but to work alongside our clients. From capturing content to showcasing products to creators, we were there to make sure every moment turned into conversion.

This past Friday, the Puff Team had the pleasure of attending the NYX Professional Makeup Smushy Mart event in SoHo, a bold, interactive pop-up celebrating the launch of NYX’s new Smushy Matte Lip Balm. From the second we stepped into the immersive "bodega-style" setup, it was clear NYX brought their A-game, blending creativity, color, and community. We explored 12 new scented shades, hit up the Smushy photo booth, and met some lovely creators. Proud to see how beauty and content are evolving side by side, and even prouder to be a part of the ecosystem driving it.