Great to see Lauren Westberg recognized by MUSE by The Clios for her leadership and commitment to building work that brings patient voices forward and drives meaningful impact.
Lauren Westberg is executive vice president and managing director of Precision AQ Advertising (formerly PRECISIONeffect), bringing more than 25 years of industry experience, including 19 years with Precision AQ. MUSE sat down with Lauren to discuss how her recent work helped patients feel seen and heard, and shed light on their diseases. "I am very proud of a recent patient campaign we created for a long-time client in rare disease. Based on an insight from the president of the organization, we helped develop a patient campaign largely social media based that triggered patients to consider if current therapies could be failing, and whether it may be time to discuss an alternative treatment with their physician," she said. Read the full interview here 👇 https://clios.io/4umif4y