Pocus

Pocus is joining Apollo. 🔮 Five years ago, we set out to give GTM teams a better way to turn data into action. Today, we're taking everything we've built and going bigger. Apollo has built the leading AI-native GTM platform. 230M+ contacts End-to-end execution Trusted by 600,000+ companies Pocus brings the agentic intelligence layer: signal orchestration, enterprise workflows, and AI-native product DNA built for the most demanding GTM teams in the market. Together, we're building the system the market has been waiting for. Data → Intelligence → Action → Outcome. One platform. Always learning. To our customers: nothing changes in your workspace today. This is an acceleration of the vision you bought into and we can't wait to show you what comes next. Read the blog from Alexa below (link in comments)

The CMO role is the broadest in the C-suite. Change our minds. That’s at least Andy Varshneya’s POV. While a CRO is ultimately optimizing one thing (revenue), the CMO owns messaging, brand, positioning, product alignment, pipeline generation, performance management, budgeting... the list goes on. Andy would know. In his role as VP Marketing Operations & Chief of Staff, he’s the right hand to the CMO. He sees the role as two distinct buckets: ↳ Who are we? How do we show up, what do we say, how are we received in market ↳ How do we perform? ROI, pipeline, planning, budget i.e. the behind-the-scenes engine The best CMOs either master both or have the self-awareness to find a partner who covers their blind spot. Andy shares more insights about career growth in operations, how to be a strategic ops partner, and more in this episode. Check it out here: https://lnkd.in/eQDzdiJs

Wishing everyone a Happy International Women’s Day! To celebrate, we’re highlighting the incredible women in GTM leadership we’ve had on the podcast over the last 4 years. We’ve been lucky to speak with and learn from women who are experts in their spaces - from CROs to marketing leaders to SDR managers. Listen if you want: - Tactical advice on your role  - Helpful frameworks and case studies  - Career insights from some of the best GTM operators And so much more Check out the curated playlist: https://lnkd.in/e6PJuqvf Thank you to Victoria Loewenstern, Alison Silver, Megan Boone, Flora Felisberto, Caitlin Nelson, Melanie Fellay 🐙, Danielle Peretore, Stef Miller, Mollie B., Stevie Case, Amrita Mathur, Amanda Kahlow, Samantha McKenna, Tessa Whittaker, Angelica Ismailos, Lisa Schrumpf, Taylor Gibson, Melissa Ross, Simran Duggal, Lilly Skolnik, Megan Yen, Leah Tharin, Francesca Krihely-Price, Sam Crowell Richard, namrata ram, Andrea Wang, Emily Kramer, Eleanor Dorfman, Allison Pickens, Maggie Hott, Kim Graves, Tessa Klekas

If AI replaces knowledge work, we can dedicate ourselves to meme-lording full-time. Feels like a win!

Everyone's asking "how do we use AI for outbound?" Most teams are still scratching the surface with “write better emails.” That's the wrong answer. Here are the top 3 opportunities teams NEED to adopt in 2026 (or get left behind) #1 Use AI to define and back test your ICP Point AI at your CRMs opportunity data for the last 6 months, including closed/won and lost reasons. Pair that with all other context on deals (emails, call recordings, activities) to build a picture of your accounts. Let AI find the patterns and reason its way to your ICP definitions. Stress test the definition against a new list of accounts, do these look like good accounts for your team to chase? #2 Use AI to prioritize accounts Old school scoring and prioritization models failed because they were looking only at quantitative data. Often, that data looked backwards at what had happened with an account versus forward outlook. For outbound success, you need to get to accounts at or before they begin their evaluations. AI can help! Layer in custom AI signals that look at specific news events happening in the account (10K released, new product launched, execs joined) and pair it with your typical engagement and intent data. #3 AI research > Business case Not the most novel, but a shocking number of teams still aren’t using AI research to it’s fullest potential. Give every rep the power to be an expert on their accounts. Give AI access to all of your internal data about an account (CRM, call recordings, emails, product usage etc.) and ask AI to do additional research on topics relevant to your value prop for the account. Prep for conversations and create content like business cases to help your champions sell internally. Looking for more advice on building an AI native prospecting motion for your GTM? Check out our guide specifically for enterprise teams

Most ops teams get pulled in at the end of planning season. "Hey, here's the headcount plan. Figure out where to put people." Don’t fall into this trap. RevOps should be leading the strategy conversation. Stephen Rickli, Head of GTM Strategy & Ops at Zip, does it differently. His team starts the conversation 6 months earlier: → If we clean-sheeted our sales org from scratch, what would it look like? → Are we attacking the right pockets of the market? → Have we segmented the business the right way? That's the conversation that shapes territories, quotas, and team design. Not the other way around. The best RevOps teams aren't reactive. They're in the room before the decisions get made. Full episode is out now: https://lnkd.in/eeC_XGve

We talk to hundreds of GTM teams every year. Smart people, real investment in their stack, genuine effort from their reps. And yet almost every team has some version of the same problem. Intent data → used in a silo. AI tools → reps freestyling with ChatGPT. Playbooks → exist in a doc somewhere, rarely followed. Prioritization → still mostly gut feel. It's not laziness. It's not bad hiring. It's the absence of a system that connects everything together. We started calling it Random Acts of Prospecting or RAP. The hard part is that RAP is invisible from the inside. Each individual piece looks reasonable. It's only when you zoom out that you see there's no engine underneath. That’s why we’re excited to launch our Outbound Maturity Quiz. Give teams a framework of where you stand today and how to get to the next level with your prospecting. Only takes 3 minutes. Would love to hear what scores people get 👇 https://lnkd.in/ez-4fBV7

Last night, our team braved a NYC blizzard for our Women in Revenue panel. Worth every slush-soaked step. Our Head of Marketing Sandy Mangat moderated an incredible conversation with revenue leaders from monday.com, Navan, and Databricks on what it actually takes to build a career in revenue right now. Huge thanks to our panelists Lindsay Browning, Annie Simms, and Jessica Roman for keeping it real, and to our co-hosts Katrin Gurvich (Navan) and Alexine Mudawar (Women in Sales) for helping bring this community together. Events like this are exactly why we invest in the revenue community 🙌 We’ll be back in NYC for a warmer version in a few months. In the meantime, SF, we want to host something for all of you. Details soon! 

Does your outbound team have a RAP problem? Random Acts of Prospecting. Signals in one tool, AI in another, playbooks nobody follows, reps prioritizing by gut feel. Lots of motion. No real engine. We just launched a free Outbound Maturity Quiz that helps GTM teams find exactly where RAP is hiding in their prospecting motion. Scores you across 6 dimensions in 3 minutes. Genuinely useful if you've ever wondered why outbound feels inconsistent even when everyone's working hard. Tell us how you scored: https://lnkd.in/ez-4fBV7 

Cold outbound is dead. Paid social BOFU is a money pit. So what actually works in 2025? Ben Pollack, Head of Marketing at Rippling IT, broke it down on the 10X GTM Podcast. The channels winning right now: (1) In-person events Forget sponsoring big conferences. Intimate happy hours in different cities. 50% brand, 50% pipeline. That's the play. (2) Creator-led growth Look at what Clay built with their expert program. An army of advocates preaching your message. Massive leverage, relatively low cost. (3) GEO/AEO If you're not thinking about this yet, Ben says get on the train ASAP. (4) Video everything Case studies, testimonials, webinar follow-ups. Not just for brand. The remarketing you build off video engagement on LinkedIn is the hidden value. The throughline? Distribution over creation. It doesn't matter how good your content is if no one sees it. Watch the full episode to hear Ben's full take on ABX, why brand isn't fluffy, and what he'd do differently if he were building a marketing org from scratch today. 🎧 [Link in comments]