From navigating global regulations to reducing manual work, many compliance teams face similar challenges. Here’s a brief guide to six common KYC challenges, plus ideas for tackling each one.
Persona
Software Development
San Francisco, California 51,787 followers
Configurable identity infrastructure for KYC, AML, KYB, fraud detection, onboarding, and more.
About us
Persona helps businesses manage KYC/AML/KYB programs, fight fraud, and build trust by automating any identity-related use case with our flexible identity infrastructure. For example, we help Coursera verify learners’ identities before delivering course credentials and Brex comply with strict international KYC/AML regulations. Beyond securely collecting and verifying user information such as PII, government IDs, and selfies, our platform also provides flexible case review and orchestration tools to help businesses streamline and automate all their identity operations — from setting custom rules to ingesting third-party data and triggering external actions. In short, Persona handles the complexities of securely collecting, verifying, and managing sensitive personal information, so you can stay focused on building your product.
- Website
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https://withpersona.com
External link for Persona
- Industry
- Software Development
- Company size
- 501-1,000 employees
- Headquarters
- San Francisco, California
- Type
- Privately Held
- Founded
- 2018
- Specialties
- Identity, Security, Compliance, PII, KYC, AML, Fraud, Verification, and KYB
Locations
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Primary
Get directions
San Francisco, California, US
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Get directions
New York, NY, US
Employees at Persona
Updates
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Persona achieved FedRAMP Moderate Authorization through the 20x Phase 2 pilot, a new process for continuous security validation. We were one of 13 cloud service providers selected for the pilot and the only identity verification provider to achieve FedRAMP 20x Moderate Authorization. We also received Moderate Ready status under the traditional Rev. 5 authorization path. Thank you to everyone on the team for the hard work! Learn more: https://lnkd.in/dSen_aZN
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When users used to sign up for Coinflow, they often had to reverify multiple times just to send a payment. So Coinflow turned to Persona to enable compliant identity reuse. With Persona Connect, Coinflow reduced drop-offs while providing a better user experience. 🚀 Read the story: https://lnkd.in/gFQ9KXvY
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65% of organizations had at least one cybersecurity incident in the past year because of AI agents. As agentic AI moves from hype to reality, verification has become critical infrastructure. Our latest Verified with Persona explores what Know Your Agent (KYA) looks like in practice... and why it matters more than ever. Read the full article:
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How do you make identity reviews faster without sacrificing decision quality? That's the question we kept hearing from KYC and KYB teams across industries. It's what led us to build Case Review Agents, our in-platform decisioning layer that’s designed to help review teams move faster while maintaining trust. Many AI review tools rely on API exports, meaning key signals from the verification flow don't carry through to the decisioning layer. Case Review Agents work differently. They operate natively inside Persona, reasoning over raw verification data, behavioral signals, and your full case history. No exports means no key context is lost. They're also calibrated to your team's actual past decisions, not a generic model or written SOP. We backtest against your historical case data before deployment and consistently achieve 90%+ accuracy matching against reviewers' past approve/decline decisions. Every deployment is also led by Persona's identity experts, who've supported hundreds of identity programs. We're opening early access to a select group of customers that are ready to define how AI-driven identity decisioning should work in practice. Contact your account team if you're interested in learning more. Read more about Case Review Agents: https://lnkd.in/gzX4P2FM
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Fraudsters can now generate a convincing utility bill in minutes thanks to GenAI tools, readily available templates, and data breaches. This is problematic for a couple of reasons: 1. Organizations are collecting more supplemental documents to conduct risk assessments and comply with regulations. 2. Supplemental documents lack the security features that make government IDs harder to forge. Our fraud analyst breaks down key indicators that can help you spot fake or altered documents in our latest article:
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🚀 We're partnering with Chainlink Labs to solve one of the biggest friction points in on-chain finance: repetitive KYC. Persona is now a trusted credential issuer for Chainlink's Cross-Chain Identity (CCID) framework. This means once investors verify with Persona, they can access tokenized assets across multiple platforms without repeating KYC. Learn more about how Persona and Chainlink are building reusable identity for on-chain finance: https://lnkd.in/dnZB8T5v
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Take a peek inside the new fraud leader’s guide to link analysis. Link analysis doesn't simply tell you whether an account is fraudulent. It shows you the attributes that connect different accounts, which can help you shut down fraud rings and stop repeat and copycat fraudsters from onboarding. In the guide, you’ll find foundational topics (including the importance of database structure), the top risk signals to monitor, and step-by-step instructions on automating decisions based on the results. https://lnkd.in/gtq9W79E
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Crossmint just built an open payment solution for AI agents with Visa, Mastercard, Solana, Circle, Basis Theory, and Stytch: lobster.cash. In a guest post on our blog, Crossmint co-founder Alfonso Gómez-Jordana Mañas breaks down why you need to build security and compliance into agentic commerce from day one and how Crossmint uses Persona to help developers handle payments, verify users, screen transactions, and meet global AML requirements without building their own compliance stack. Read the blog to see where agentic payments are headed: https://lnkd.in/gC5_nT3j
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Over the last month, we highlighted multiple examples of Know Your Agent (KYA) in action. Plus, we announced new Persona integrations, launched a privacy-preserving tool for verifying identity-related claims, and created an interactive global regulation tracker called Atlas. Read the full posts, explore our new tools, and see where you can meet us in person: New and recently updated blog posts 🌐 Introducing Atlas: A free global age assurance legislation tracker | https://lnkd.in/gv9Pm2X6 📝 Who's behind the agent? Security, trust, and compliance in agentic payments | https://lnkd.in/gs7xvQrK 📝 Building Know Your Agent: The missing identity layer for agentic commerce | https://lnkd.in/g2Estzb9 🛫 Persona integrates with ConnectID to expand user age assurance options | https://lnkd.in/gScGd4mk 📝 How fintechs can improve fraud detection with link analysis during KYC | https://lnkd.in/gmPSjZnv 🛫 Introducing Relay: Verify who you are while keeping your online activity private | https://lnkd.in/gqsJdu8T 📝 What is IEEE 2089? Understanding the international age assurance standard | https://lnkd.in/gN2NF3m5 📝 Mexico's Customs Law 2026: What importers, exporters, and customs brokers need to know | https://lnkd.in/g4--pGkU Guides and reports 💻 Candidate verification: Stop fraud before it enters your workforce (on-demand) | https://lnkd.in/gRtZy6AP 💻 Using 100+ signals to capture 100M fraudsters (on-demand) | https://lnkd.in/gmsvNFK5 Upcoming conferences, events, and webinars 🤝 Abrigo ThinkBIG 2026 | May 3–7 | Austin, TX | https://lnkd.in/gSXaAyVJ 🤝 Safeguard Events 2026 | May 3–6 | Colorado Springs, CO | https://lnkd.in/gJKnZYe4 🤝 Consensus Miami 2026 | May 5–7 | Miami, FL | https://lnkd.in/gYJgm43K 🤝 Stablecon EMEA 2026 | May 19–20 | Amsterdam | https://lnkd.in/gBma8hir 🤝 MRC São Paulo 2026 | May 25–26 | São Paulo | https://lnkd.in/gsuzQyxX 🤝 Cisco Live 2026 | May 31–June 4 | Las Vegas, NV | https://www.ciscolive.com/ 🤝 Gartner Security & Risk Management Summit 2026 | June 1–2 | National Harbor, MD | https://lnkd.in/gFZ5YEze 🤝 Money20/20 Europe 2026 | June 1–3 | Amsterdam | https://lnkd.in/gmEkViXX