People.ai reposted this
Today, Jason Ambrose shares why People.ai is now Backstory. This change reflects a simple idea: sales teams do not just need more numbers. They need the full story behind what is happening in their deals, accounts, and pipeline so they can take action with confidence. That is the value Backstory delivers - turning signals across interactions, communications, and systems into clear answers teams can use to keep deals moving and make better decisions. Watch the video to hear Jason share the thinking behind the new name and what this next chapter means for the company. Read the full announcement here: https://lnkd.in/eg88-nqK #Backstory