PAX

Big news, New Jersey. We’re coming back. We’re excited to make our award-winning portfolio available to consumers across the Garden State starting this June, and are kicking things off at MJ Unpacked in #AtlanticCity next week. Will you be there? We’d love for you to stop by and say hi. We’re sponsoring the Welcome Mixer on May 4 and will be at Booth #726 (Showcase E6) May 5–7. On the fence? Use our code below for 20% off registration. Hope to see you! Chris Ahern Alex Lithwick Matt Holland Zoe Glenn Martin Stone Swiess Jayne Fiscus Kim Jage George Jage Wendy Campbell

🇪🇸 Our international team spent 4/20 at Spannabis in Bilbao last week and what a time it was! The energy was electric and nonstop: engaged, collaborative, and hungry to build the next chapter of c*nnabis. What stood out most wasn’t just the demand (though yes, we sold out), it was the quality of the conversations. Industry leaders, longtime supporters, new consumers, and friends of the brand all in one place, pushing the category forward together. People came curious and stayed to connect, diving into the details of our latest innovations, sharing their experiences and feedback, and spending real time as a global community. 🫶 Huge thanks to everyone who joined us and to Sebastian Berger for the 🔥 reel (@its420sebastian). See everyone in a few weeks at Mary Jane Berlin! François Nadon James Harrison Chris Ahern Lauren Smith

Big conversations about the future of cannabis are happening everywhere right now, from policy to product to global expansion. In between sessions at InternationalCBC in Berlin earlier this month, our CEO Chris Ahern joined Sara for a live episode of Planted with Sara Payan. One theme that came through loud and clear: in a category evolving this quickly, it’s easy to chase momentum. The harder (and arguably more important) path is staying true to what made a brand matter in the first place, and scaling with purpose and intention. Chris discusses his experience joining the team at PAX, a sharp, renewed focus on operational discipline, and how science, safety, and product experience are shaping what comes next. It’s a candid conversation about navigating complexity, building for the long term, and where this industry is headed. 🎧 Listen to the full episode below. #cannabisinnovation #ConversationIsNormalization Jeff Pehrson

At PAX, science isn’t a campaign. It’s core to how we build. When we talk about combustion, we’re talking about chemistry. So we decided to put it to the test and share our findings. In our lab in San Francisco, we compared joint smoke to PAX vapor (FLOW and TRIP), measuring 16 harmful and potentially harmful compounds, including benzene, formaldehyde, and acetaldehyde. The result: vaporizing cannabis produced up to 99% fewer harmful combustion byproducts than smoking a traditional joint. This is what doesn’t get enough attention in the broader conversation. It’s not just about the plant, it’s about the process. And having the data to back it up. As the category evolves, how we consume should evolve with it. Thanks to Richard Rucker and Derek Shiokari for their leadership on this work. Smoke less smoke. Learn more about the study: pax.com/science

Most products try to change behavior. The best ones fit into it. At PAX, we think less about forcing new habits and more about earning a place in the ones that already exist. For many, that includes glassware they love. Pieces that feel personal. Collected over time. Part of the experience. So we built our water pipe adapter to work with it. An existing setup, elevated. Smooth, water-cooled vapor through the glass that's already being reached for, time and time again. Thanks to Rolling Stone and Alexis Mikulski Ruiz for spotlighting the design and culture shaping how people consume today, including PAX MINI and our friends over at NWTN Home. Link in comments. 👇 The future of this category is not about replacing ritual. It is about refining it. Same ritual, different chemistry. Smoke Less Smoke. #CannabisCulture #Design #Ritual

🌿 This Earth Day, we’re not announcing a new initiative. We’re sharing something that’s been built into PAX from the start. Sustainability isn’t a campaign for us. It’s part of how we design, build, and operate. Over the past several years, we’ve worked intentionally to reduce the amount of plastic across our products and packaging, making smarter material choices, engineering for longevity, and eliminating what we can. But reduction alone doesn’t solve for the plastic already in the world. That’s why we partner with rePurpose Global. 🌎 Through this work, we’ve achieved Plastic Negative status across our entire product portfolio, removing more than twice as much plastic from the environment than we use in our products and packaging. These aren’t estimates or offsets; they’re verified through rePurpose’s audited recovery framework. And the impact extends beyond the material itself. Every pound of plastic recovered supports waste workers in regions without formal waste systems, creating fair-wage jobs, safer working conditions, and more resilient local economies, while preventing plastic from entering oceans, rivers, and communities. The scale of the problem is real. Over 11 million metric tons of plastic enter our oceans every year, with even more accumulating across land-based ecosystems. Much of it has no viable recycling pathway. Recovery helps address that gap. Not instead of reduction, but alongside it. We’re proud of the progress we've made and committed to the work ahead. This isn’t about a single day on the calendar. It’s about building better systems, consistently. Learn more about rePurpose Global at the link below. 👇 Laura Fogelman Drew Cushing Rachel Neiman Nathalie Miles Svanika Balasubramanian Aditya Siroya Manika Doshi #EveryDayIsEarthDay #EarthDay2026 #Sustainability #CircularEconomy

When cannabis burns, it changes everything. Many believe that if you consume high-quality flower, you can avoid the downsides of smoke. Unfortunately combustion doesn’t discriminate. Lighting a joint triggers a high-temperature reaction that creates a complex mix of chemical byproducts, regardless of the quality of the flower itself, including toxic compounds like benzene, formaldehyde, and acetaldehyde. That’s the part most people don’t see. Vaporization takes a different approach. It uses controlled heat, releasing cannabinoids and flavor compounds without triggering the same chemical reactions. In our recent study, led by Derek Shiokari and Dr. Richard Rucker, we found that vaporizing cannabis produced up to 99% fewer harmful combustion byproducts compared to smoking a traditional joint. As the category evolves, how we consume should evolve with it. Smoke less smoke. 👇 Learn more about the chemistry and our research at the link below. #cannabisresearch #science #combustionbyproducts

The vape category didn’t just survive in cannabis. It reshaped the industry and changed the narrative around consumption. In California, the largest legal market in the world, vapes are now the #1 product category, surpassing flower since mid-2025. A few years ago, flower outsold vapes nearly 2:1. That is not a slow shift. It is a category rewrite. mg Magazine's Taylor Engle Anderson explores how that happened. Thanks for featuring PAX and including perspective from our Chief of Staff, Laura Fogelman, on the evolution we're seeing. A few things stand out: 👉 Purpose-built cannabis hardware has fundamentally changed the experience. It's no longer just about the oil, but the whole system and how it works together 👉 Higher standards around safety, transparency, and quality are now table stakes, and those that have prioritized are leading 👉 Consumers are choosing formats based on the experience they want, not just access or convenience alone The question now is who continues to raise the bar, and who gets left behind. We've been building toward this shift for nearly two decades and are just getting started. If you're a brand in the space, join us at VapeSAFER where these conversations are shaping what comes next. Read more at the link below. Greentank Technologies Derek Champoux Jaunty Dan Michaels VapeSAFER Douglas Fischer Arnaud Dumas de Rauly, MS, MBA Luna Stower, M.A., CG --

We spent Sunday at a Masters watch party. Not exactly where you’d expect to see cannabis show up and that’s exactly the point. ⛳ At PAX, we spend a lot of time thinking about where this category is headed. More and more, it’s showing up in spaces built on ritual, precision, and a genuine appreciation for craft. Mainstream spaces. Culturally iconic ones. Golf is a strong lens for this. It’s a sport rooted in nuance and discipline, but one that has historically been limiting in who gets access. That’s shifting, and it creates space for new communities, new rituals, and new ways to show up. On one of the biggest days in golf, a group of Bay Area partners came together to create something that felt intentional, inclusive, and rooted in community. Big thanks to Jake Hutt, Jose Rojo, Leisure Golf, Dryvebox, Casamigos Tequila, Standard Deviant Brewing, The Forum Social Club, Srixon, Students Golf, Don Vicos Tacos and of course, our friends Budist, Jocelyn Sheltraw, and Claudio Miranda, for building something special. For us, connoisseurship has never been just about the product. It’s about context. Showing up in environments where quality is assumed and where cannabis feels considered, not separate. The future of this category isn’t about access anymore. It’s about elevation and it’s about community. Done right, cannabis doesn’t need to force its way into these spaces. It already belongs. 💚

New data underscores something we’ve long believed: how you consume cannabis matters. Our recent study by Derek Shiokari and Richard Rucker, PhD, found that vaporizing cannabis reduced harmful combustion byproducts by up to 99% compared to smoking a traditional joint. Why? Because combustion is what creates many of the toxic compounds associated with smoke. By heating cannabis without burning it, vaporization significantly limits exposure while still delivering cannabinoids. As the industry grows, the conversation shouldn’t just be about access or normalization. It has to also be about better, cleaner ways to consume. That means investing in science, setting higher product standards, and being transparent about what we’re learning along the way. There’s still more work to do, but we believe raising the bar starts with data, informed decision making and a commitment to continuously improve the consumer experience. Smoke less smoke. 👇 Read more about about the study, methodology and findings below.