Nielsen

Local broadcast insights have entered a new era. We’re excited to announce that Locality, a leading local TV advertising platform, is the first broadcast sales organization to integrate Nielsen’s Media Data Engine at scale. Demographic audience delivery across all 210 U.S. local markets within four days of airing. Not weeks. Days. That means faster campaign planning, in-flight optimization, and performance monitoring for advertisers and stations who need to move at the speed of their audiences. Local advertisers deserve the same speed and insights that transformed national and digital media. We’re proud to deliver it. Read more here 🗞️  https://lnkd.in/eM4XqR6P #NielsenOne #MediaIntelligence #MediaInsights #AudienceMeasurement

One more week, and we’re in Miami Beach! 🌴 Nielsen touches down at POSSIBLE 2026 next week in Miami Beach, April 27-29, to talk about the measurement and fan intelligence that should be powering your FIFA World Cup strategy. If you’re a brand, a rights holder, or a platform – this is the conversation to be in. We told you the opportunity is massive, and we’re bringing you the full picture. Come find us at the Ocean Lawn to learn more. See you in Miami. ⚽🌴 For more information: https://lnkd.in/ggQrJhtz #POSSIBLE2026 #MediaIntelligence #FIFAWorldCup2026

Great work speaks for itself 📊 We're proud that Nielsen's media intelligence sits behind findings like these. BeReal.'s commitment to authenticity is something special, and it's a joy to support a client who walks the walk so convincingly. Here's to many more results worth shouting about. 🎉

The numbers never lie. Live sports remain the ultimate cultural anchor in a fragmented media landscape. In Q4 2025, sports accounted for nearly 30% of all ad-supported TV viewing. But how fans watch has fundamentally shifted. Streaming and linear don't compete; they complement. The NBA is proof: its new distribution model has helped deliver a 10% audience increase. Sports is now the second-largest genre on FAST by channel count, giving brands an accessible entry point through highlights, documentaries, and commentary, even outside of broadcast windows. 📊 Nielsen's latest Upfront Planning Guide breaks down the full picture: https://lnkd.in/gvxzBuQg

Happy National Anime Day! 🎌 Anime has evolved from a niche genre into a mainstream cultural force, with 45 billion+ minutes streamed in the U.S. last year alone. As global hits and streaming platforms continue to fuel its growth, anime is shaping broader entertainment trends and redefining how audiences engage with content. Which anime show is your favorite? 👀 🔗 https://lnkd.in/eY5ebzqE #NationalAnimeDay #StreamingTrends #Nielsen #MediaIntelligence

This summer, the world’s biggest live sports event comes to North America. But most brands aren’t seeing the full picture just yet. 👀 62 million U.S. soccer fans made up of a fanbase that’s skewing younger, more diverse, and more digitally engaged than any World Cup audience before it. The opportunity is massive if you know where to look. Nielsen is going to POSSIBLE 2026 in Miami Beach, April 27-29, to break down the fan intelligence and audience insights powering the FIFA World Cup strategy. Don’t wait. Save the date and let us know if you’ll be in town! ⚽🌴 For more information: https://lnkd.in/ggQrJhtz #POSSIBLE2026 #MediaIntelligence #FIFAWorldCup2026

Who's been tracking the McDonald's x K-Pop Demon Hunters collab? We have. 👀 K-Pop Demon Hunters, Netflix's animated series about K-pop idols who moonlight as demon hunters, may sound niche, but the numbers say otherwise. HUNTR/X didn’t just dominate streaming in 2025. It rewrote the playbook and spoke to audiences across adults and kids. 20.5 billion minutes viewed. 26 consecutive weeks in the Streaming Top 10. 10 weeks as the number one streaming movie and, of course, an ARTEY Award winner. And it’s still going in 2026, logging 2.7 billion more minutes across the first nine weeks of the year. So when McDonald's launched two themed adult meals around it, that wasn't just a fun marketing moment. That was a data-backed decision. Brands that pay attention to audience depth and understand where loyalty lies have been provided with those insights by Nielsen since the beginning. Read the full breakdown: https://lnkd.in/eAdAdMnv #NielsenInsights #MediaIntelligence #Measurement

Baseball's biggest moments don't always happen in October. 10.78 million viewers watched the 2026 WBC final. Hispanic viewership up 61.5%. Asian viewership up nearly 80%. Black viewership up 63.5%. 2.24 billion social media views before the semis were done. This is an audience story. And the brands who read it early were already in position. Media intelligence is about more than reporting what has already happened. It's about seeing what's coming. Fox Corporation Major League Baseball (MLB) 👇https://lnkd.in/eMbUTs8M

We’re proud to be named one of Newsweek’s Most Trustworthy Companies in America 2026, ranking #21 in Consulting & Professional Services! The recognition is built on evaluations from tens of thousands of U.S. consumers, employees, and investors across 700 companies and 23 industries. Trust isn’t just a good-to-have. It’s the foundation our customers depend on when they make decisions. Thank you to our customers, partners, and our team for making this possible.

We’re excited to announce a new multi-year agreement with TelevisaUnivision, the world’s leading Spanish-language media company. Hispanic audiences are shaping culture. Driving viewership. And commanding attention across every platform. Measuring that influence accurately isn’t optional. It’s essential. Under this deal, TelevisaUnivision will leverage Nielsen’s suite of media intelligence solutions to help brands fully understand the audiences they’re reaching. Big audiences deserve complete insights and we’re proud to deliver it. Read more here 🗞️ https://lnkd.in/eYNYHe3x #NielsenOne #MediaIntelligence #MediaInsights