Newlink®

More moments from an unforgettable evening around Somos Otros in Miami. 📖 Last week at Books & Books, our CEO, Sergio Roitberg, brought together members of the Miami community for a conversation centered on change, identity, and reinvention in today’s constantly evolving world. From thoughtful dialogue to meaningful connections, the evening reflected many of the ideas explored throughout Somos Otros and the importance of continuing to question, evolve, and embrace new perspectives. #SomosOtros

Last week at Books & Books in Miami, our CEO, Sergio Roitberg, presented Somos Otros alongside Andrés Oppenheimer in a conversation centered on change, identity, and the evolving ways we navigate today’s world. Throughout the evening, both explored many of the ideas and questions shaping the book: from reinvention and uncertainty to the constant evolution of how we live, lead, and connect with others. More than a book presentation, it was an opportunity to reflect on the importance of embracing new perspectives, challenging assumptions, and remaining open to transformation. Thank you to everyone who joined us for this special conversation in Miami. #SomosOtros

Sports have never been a solo game. The biggest wins, the defining moments, the stories that stay with us, they’re built as a team, on and off the field. Newlink® Group and SUMMA SPORT come together to shape a new era of sports engagement — where athletes, brands, and empowered actors in more meaningful ways. Because the best results don’t happen alone. They happen when you play as one.

This Women’s Month, we celebrate the voices, ideas and leadership that move us forward. Across Newlink Global, women bring creativity, perspective and courage to everything we build together. Their impact reminds us that progress happens when we support, empower and uplift one another. Because when we grow together, we create a better future. #WomensMonth #NewlinkGlobal #GiveToGain

Leadership is also built by sharing 🤝🌍 Last week, we held our Newlink Leaders Summit, bringing together leaders from our global offices to exchange ideas, share strategic insights, and align visions. Beyond key conversations, it became a space to strengthen our culture, connect as a team, and reinforce the engagement that defines us as Newlinkers. Because when leadership is built in community, the impact is greater.

En Somos Otros, Sergio Roitberg analiza la evolución del e-commerce y cómo hoy la compra sucede en la conversación, el feed y la recomendación social. Antes entrábamos a una tienda online. Hoy compramos en cualquier lugar donde estamos: una app, una red social o incluso una transmisión en vivo. La lógica cambió: ya no se trata de buscar marcas, sino de confiar en personas. Los negocios comienzan a construirse desde la comunidad, no desde un plan de negocios tradicional. El social commerce es, quizás, la mejor prueba de la era del unknown. #Newlink #SomosOtros

Branding today isn’t about being louder. It’s about being more relevant. The foundations remain the same: purpose, identity, tone and voice. What’s changed is how brands build them. Today, brands are shaped through trust, human connection and real value. Through technology that feels intuitive. Through experiences that are personal, not invasive. Through actions that prove what a brand stands for. In a digital-first world, the brands that truly stand out are the ones that feel human. Because at the end of the day, brands aren’t built by what they say, but by how they make people feel.

Cuando el mundo se volvió impredecible, buscamos control en lo cotidiano. En contextos de incertidumbre, las personas desarrollamos nuevas formas de crear, experimentar y reconectar con lo esencial. Encendimos la creatividad doméstica y transformamos hábitos cotidianos en espacios de calma, control y sentido. Este fragmento de Somos Otros, de Sergio Roitberg, ofrece una lectura profunda sobre cómo nos adaptamos, cómo cambiamos y cómo construimos nuevas tendencias culturales. Una reflexión clave para entender a las audiencias de hoy: más conscientes, más sensibles y en búsqueda constante de autenticidad. Adquiere el libro aquí: https://a.co/d/7dIDFY5

Everyone is talking about how AI is transforming communication. What’s often left out of the conversation is this: AI doesn’t understand reputational context. In corporate communication, speed isn’t always an advantage, and automation without judgment can dilute identity, homogenize messages and amplify mistakes. The real challenge isn’t using AI, it’s knowing which decisions should never be delegated. At Newlink, we believe AI doesn’t replace strategic communication. It makes it better. How are you integrating AI into your communication processes?

Entender cómo conectamos, y para qué, nos da claridad sobre cómo actuamos. Por eso nos fascina el fenómeno de los running crews: Una forma de reconectar offline. No hablamos de deporte. Hablamos de identidad y de pertenencia. De nuevas formas de ver y entender la cultura. Estas ideas ,y muchas más, las analiza Sergio Roitberg en Somos Otros📘 Adquiere el libro aquí: https://a.co/d/7dIDFY5