New Belgium Brewing

There is no beer without water.  That’s why we invest in creating and maintaining healthy land and waterways, which make our ingredients and beer possible.  Last year, we teamed up with Mad Agriculture, Whole Foods Market, and 20 other food and beverage companies to help launch Wildling, a biodiversity highway initiative that reconnects nature across U.S. farmlands. Wildling integrates native prairies, watersheds, and perennial plantings into working farmland with an ambitious vision: to create a 65-million-acre “Wild Grid” of connected multi-use habitat throughout America’s agricultural regions.  The project supports healthier ecosystems by rebuilding water quality, restoring biodiversity, and improving soil health, protecting the ingredients that make your favorite beer.  For New Belgium, sustainable agriculture and water stewardship aren’t an afterthought, but foundational to our brewing. Learn more about the project and Wildling’s latest findings at https://lnkd.in/ee4tWA-Z.   

Great beer is about enjoyment, and we believe it’s best enjoyed responsibly.     That’s why we’re proud to share a big milestone: New Belgium is the first craft brewery to join Responsibility.org, a national nonprofit leading the charge to eliminate drunk driving through education and awareness.     Becoming a Responsibility Champion is a meaningful step forward for us. It reflects our long‑standing belief that looking out for one another—our coworkers, our communities, and the people who enjoy our beer—only makes the good moments better.    Responsible consumption and having a good time don’t have to be at odds. We’re eager to help lead the way.  

Since day one, we’ve built our business around the wellbeing of our coworkers, customers, and communities – knowing that lasting success depends on the impact we leave behind.  That’s why we put pen to paper and measure our impact – because we know progress doesn’t happen without reflection, and commitments only matter if we’re willing to check our work. This week, we released our 2025 Human Powered Business Report – a look at how we’re showing up in our communities, advancing climate action, and building on 35 years as a Human Powered Business. It features stories from the coworkers and supply-chain partners behind it all. This work is a shared effort. Our ambitions only go as far as the suppliers, retailers, and community partners willing to come along with us. Thank you – let's ride on. Read the full report: https://lnkd.in/eRNnym4D 

Most days you’ll find us brewing world-class beer, but today we’re taking some time away to roll up our sleeves and care for our waterways and outdoor spaces that sustain us.    Traditionally a paid holiday for New Belgium coworkers, Earth Day has always been about taking the opportunity to step outside, reconnect with nature, and reflect on the landscapes and waters that make our lives and craft possible. While we’ve certainly enjoyed that paid holiday tradition, we recently asked ourselves, “What if we could do more?” This year, coworkers are coming together across the country for our first company-wide Earth Day Volunteer Event supporting organizations focused on waterway protection and outdoor stewardship.    After all, clean water isn’t just a vital environmental resource; it’s one of the most essential ingredients in our beer and a core pillar of healthy, thriving communities. Protecting our rivers and streams safeguards the places where we live, work, and play, ensuring we can continue to brew world-class beer for generations to come.     Thank you to our incredible nonprofit partners at Asheville GreenWorks, Kalamazoo River Watershed Council, Roanoke County Parks and Recreation, Coalition for the Poudre River Watershed, and the 5 Gyres Institute for hosting our teams and making our first company-wide Earth Day Volunteer Event possible.

Ten years in Asheville and we’re building back better. This year marks a decade since New Belgium opened its Asheville brewery and, after everything this city has weathered, the milestone carries a new weight. When Hurricane Helene struck Asheville in September 2024, it didn’t just flood streets and displace families; it altered the cultural landscape of a place defined by creativity and resilience. Our brewery felt that impact as did our neighbors across the river in Asheville’s creative River Arts District. Studios were submerged and murals washed away; artists lost not only their spaces, but in some cases, the work that sustained their livelihoods. As the city rebuilds, we asked ourselves what that meant for us to build back better. How could we honor this community and contribute to its renewal in a way that felt authentic? For us, the answer became a reimagined tour experience, one that puts Asheville’s artists at the center of how we tell the New Belgium story. Their work is now displayed throughout our brewery, shaping the way visitors experience this place and reminding us daily of the creativity that defines our Asheville community. If you’ve never visited our Asheville brewery, or it’s been some time since you’ve taken a tour, we invite you to experience New Belgium like never before, built back better, and a celebration of the incredible artists of Asheville. Check out https://lnkd.in/gdN78d7e to learn more. 

High‑impact gameplay with an unapologetically bold beer? Absolutely.  Voodoo Ranger teamed up with Skybound Entertainment for the highly anticipated “Invincible VS” video game to create an exclusive “Invincible VS” IPA Variety Pack.  Based on Prime Video’s global hit animated series “Invincible” not only will fans get to taste the bold new 8% ABV Blood Orange IPA, but they’ll also unlock access to 200 exclusive game codes through promotional giveaways. Every entrant can also score a custom in‑game character skin designed especially for the most “rangerous” players.  Grab limited edition “Invincible VS” IPA Variety Pack at https://lnkd.in/gyk7tVbQ and get gaming. 

What’s #1 in Japan and now available in the U.S? HYOKETSU.  It isn’t your average vodka seltzer; each can is made with freeze-squeezed juice to lock in unparalleled freshness and bold, vibrant flavor. 

We strive to set the highest standards of taste and quality in our craft. Whether you're sipping a New Belgium beer in our taproom or at your favorite restaurant across the country, you get the same world-class experience.   That same commitment extends to our restaurant and bar partners, ensuring they have the support and resources needed to deliver a great experience to their guests. We’re excited to be recognized for this work.    Thank you to Vibe Conference for naming us a 2026 Supplier Award Winner!