Moloco

Ahead of an exciting week at Cannes Lions International Festival of Creativity, we’re planning to bring together an incredible group of women, centered on connection, conversation and community.  We're proud to co-host the Women in Retail Media Brunch alongside Women in Retail Media, an invitation-only gathering for senior women in retail and commerce media, right at the start of Cannes Lions week. Our very own Katie Stephens Feffer, Head of Marketing for Moloco Commerce Media, will be joining the panel alongside leaders from Nectar360, Screwfix, and AppsFlyer for a candid conversation on what's actually changing in retail media, where AI fits in, and the career paths that brought us here. Spaces are limited. If you're a senior woman in retail media attending Cannes, request your spot at: https://bit.ly/4v82O04 #CannesLions #RetailMedia #WomeninRetailMedia #Moloco #CommerceMedia

$316 billion. That's the estimated spend flowing into channels being actively disrupted by AI right now. On the Mastermind Stage at MAU 2026, Moloco's Beth Berger joined Kalshi CMO Allan Maman to explore the question every growth team needs to answer: when consumers stop searching and start asking, where does your brand actually show up? The data is clear. Brands diversifying into the independent app ecosystem are seeing up to 116% higher Day 30 ROAS. Mobile and CTV aren't backup channels; they're where attention lives. Explore Moloco's AI Disruption Index, built with BCG: https://bit.ly/3Rn5kRu #MAU2026 #AppMarketing #AIDisruption #Moloco #MobileGrowth #CTV

Streaming TV is growing fast. But many app advertisers still approach CTV cautiously as they can’t measure it with the same confidence as mobile, because most measurement infrastructure was built for clicks, not TV impressions. Moloco and AppsFlyer partnered to help fix that. In our new playbook, we break down how advertisers can evaluate and optimize CTV like a true performance channel. As measurement understanding improves, CTV can become a channel teams can scale with the same rigor as digital. Advertisers solving this now may very well be ahead of those questioning whether the channel works. Download the white paper to learn more: https://bit.ly/49cgQoX

What happens to your growth strategy when customers stop searching and start asking AI? Beth Berger and Allan Maman (CMO, Kalshi) take this on at MAU Vegas. Mastermind Stage, Wed May 20. See the details here: https://bit.ly/3PMb1b8 #MAUVegas #AI #Growth

Over 15 years, Wildlife Studios has grown from a Brazilian startup to a top 10 global mobile gaming company with billions of players across 60+ titles. Their challenge: grow ad revenue without pushing players away. To tackle it, Wildlife adopted the Moloco SDK as part of their monetization stack, tapping into direct advertiser demand, avoiding exchange fees, and gaining the flexibility to test across titles, placements, and formats to help them measure impact on revenue and retention. Their result: ad ARPDAU up 13% in major titles, with Moloco growing from 2% to an average of 8.5% share of wallet in their games between September 2025 and March 2026 🚀 Read the full case study: https://bit.ly/4uUkKuQ

Today, our GM of Global Commerce, 🌀 Patrick Copeland, will be speaking at RetailX's Media Awards, sharing insights on how retailers are unlocking growth through AI-powered commerce media. Moloco is proud to sponsor the Retail Media Technology Solution of the Year category, celebrating solutions that help retailers and brands drive measurable performance and build scalable retail media businesses. We look forward to joining industry leaders to exchange ideas, recognize innovation, and shape the next chapter of retail media. If you’re attending, connect with our team! #RetailMedia #AI #AdTech #RetailInnovation

Locket Widget sends photos straight to your best friends' home screens—no feed, no public posting. As the app grew, so did the opportunity for ad revenue. But the bar was high: any ads had to fit an experience built around intimacy and candor. With the Moloco SDK, Locket integrated native ads that match the app's look and feel. Their result: ad revenue up 87% in the 5 months after SDK adoption vs. the 5 months prior when monetizing with Moloco through programmatic exchanges alone 🚀 Read the full case study: https://bit.ly/4dzZEMy

Gaming has always treated monetization not as an afterthought, but as a system. By contrast, many non-gaming apps built their ad strategy incrementally, often without a cohesive framework from the start. The gap between the two is real, and it’s widening. Shobeir Shobeiri breaks down how that divide formed and what non-gaming publishers can actually do about it.  Read the article here: https://bit.ly/4uu6jNP

The real promise of agentic commerce is shifting away from simple product searches to actively shaping decisions and redefining what a click is worth. It’s no longer a linear search. Instead of reacting to “running shoes” as a keyword, a decision-maker layer interprets intent through agentic conversations to decipher if the need calls for a light workout or a marathon, as well as latent signals from in-session behavior. Fewer clicks. Faster decisions. Less noise in the system. In this article from The Drum, our Senior Director of Product Strategy, Scott Collins breaks down where retailers need to play “offense”. Not by simply bolting a chatbot to the screen – but using their unique first-party data and real-time signals to create a smarter and more intuitive on-site experience for the customer. Read the full article here: https://bit.ly/48M9DvD

We are pleased to announce that SplitMetrics has become a Moloco certified partner. SplitMetrics has partnered with us to help app teams reach high-value users across the Independent App Ecosystem and drive measurable growth. Achieving growth today requires reaching high-value users where they actually spend time across gaming, streaming, news, utilities, etc. We've seen the results from this partnership for clients and we look forward to continuing to drive measurable growth together. If you’re looking to unlock new performance channels and grow efficiently, read more details in our blog linked here and let's talk: https://bit.ly/3OVPPip