One of the biggest misconceptions around restaurant robotics is that it’s out of reach financially. In a recent Nation's Restaurant News feature about “Tech trends that caught our eye at the Restaurant Show,” Miso Robotics CEO Rich Hull highlighted a critical shift: the monthly cost of implementing automation is now comparable to the cost of staffing that same position—but the real value goes far beyond the line item. We built Flippy to take on the most dangerous, least desirable, and hardest-to-staff job in the kitchen — the fry station — while also helping operators improve consistency, operational reliability, and throughput. By automating this role, we aren't just cutting costs, we’re redeploying human talent to high-value, customer-facing roles where they can actually make an impact on the guest experience. As labor costs rise and turnover continues to challenge even the best operators, the conversation has shifted. Automation is not a futuristic dream; it’s a critical investment and practical operational decision within reach today. Read more in NRN: :https://lnkd.in/ePnzNC9r #MisoRobotics
Miso Robotics
Automation Machinery Manufacturing
Los Angeles , California 30,683 followers
Building the AI infrastructure behind modern restaurants. AI-powered, data-driven, human-first.
About us
Miso is the leading creator of AI and robotics solutions for modern restaurant, hospitality, and foodservice operators. From robots on the frying station to complete operational intelligence, we automate the hardest jobs to help operators grow margins, improve safety, and increase efficiency. Our technology supports high-volume environments looking to scale smarter, reduce labor strain, and future-proof their business. Miso’s flagship product is Flippy Fry Station, a 24/7 AI-powered robot that automates the most dangerous, least desirable, and hardest-to-staff job in food preparation, freeing team members to move into higher-value, customer-facing roles. Currently operating across seven states, Flippy delivers consistent food quality, improved worker safety, and ROI within the first month of implementation. Miso’s newest product, Zippy (formerly Zignyl), is an AI software operations system that centralizes sales, labor scheduling, forecasting, employee incentives, and task management within one convenient platform, and can aggregate data and insights across multiple restaurant locations. With third party verification from Ecolab and collaboration support from NVIDIA, Miso has become the restaurant industry’s proven and trusted solution for modernization. AI-powered, data-driven, and human-first, our goal is to create a modern restaurant ecosystem where robotics takes on the most dangerous and undesirable jobs, and intelligent software sets employees up for success so people can do what they do best.
- Website
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http://www.misorobotics.com
External link for Miso Robotics
- Industry
- Automation Machinery Manufacturing
- Company size
- 51-200 employees
- Headquarters
- Los Angeles , California
- Type
- Privately Held
- Founded
- 2016
- Specialties
- Robotics, Automated Fry Station, Automated Machinery Manufacturing, Business Intelligence Platform, Restaurant Automation, Hospitality Automation, Kitchen Automation, Operational Intelligence Software, Food Tech, Workforce Management, SaaS, and Predictive Analysis
Locations
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Primary
Get directions
680 E Colorado Blvd
Suite 330
Los Angeles , California 91101, US
Employees at Miso Robotics
Updates
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AI in the kitchen doesn’t mean replacing people — it means giving restaurant teams better tools to succeed. On the Winners’ Circle podcast from Business Intelligence Group, Miso Robotics CEO Rich Hull shares how restaurant brands are using AI to streamline operations, improve consistency, and create better guest experiences — without losing the human touch. Watch the full conversation: https://lnkd.in/eREic9TQ
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A few moments from the floor at the National Restaurant Association Show — conversations, Zignyl demos, Flippy in action, and a whole lot of excitement about what’s next for restaurant AI. 🦾🍟 #MisoRobotics #2026RestaurantShow
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In this recent article from Franchise Update Media, Matt Forbush discusses how AI, like Zignyl by Miso, can help restaurant operators make smarter real-time decisions while better supporting frontline teams. As the industry continues evolving, connected, AI-powered operations are becoming increasingly important for improving efficiency, visibility, and team performance. Read the full article: https://lnkd.in/eQxKW-7e
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For restaurant AI and robotics, the goal is not to be futuristic. It is to be useful, reliable, and ROI-positive. Miso CEO Rich Hull joined Russ Fordyce 🏆 on The Winners' Circle to share how Flippy emerged as one of the defining success stories from the first wave of restaurant robotics — and what it takes to build AI technology that actually works in real kitchens at scale. Check out the full video: https://lnkd.in/eREic9TQ
Best brand framing I have heard in months from Rich Hull at Miso Robotics on The Winners' Circle. His Citibank conference presentation summed up the entire restaurant robotics category in one line: "It just has to work." That is a tattoo of a value proposition. It also explains why Miso survived a wave of competitors that raised hundreds of millions and disappeared. Reliability is not a feature, it is the only feature that matters once the novelty is gone. 🎯 https://lnkd.in/eHKc3wQt #B2BMarketing #BrandStrategy #Positioning
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AI is everywhere—but what does it actually mean for restaurant operators? On The Winners’ Circle podcast from Business Intelligence Group, Miso Robotics CEO Rich Hull breaks down how AI is driving real results in restaurants and hospitality—from increased throughput to improved margins. Watch the full conversation: https://lnkd.in/eREic9TQ
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Flippy has officially arrived in Chicago! 🚚 The National Restaurant Association Show kicks off tomorrow, and we’re bringing the only commercially proven AI-powered fry station to the floor. Join the Miso Robotics team—including CEO Rich Hull and CRO Bruce M. Friedman—at Booth #178 (South Hall) to see Flippy in action. Serious about future-proofing your restaurant? Book a meeting with our team: https://lnkd.in/eQG7Nkqz #MisoRobotics #2026RestaurantShow National Restaurant Association
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Chicago, we’re coming! Come meet the team at the National Restaurant Association Show. If you’re thinking about AI in the kitchen, labor challenges, or scaling your operations, this is a great opportunity to connect. Our CEO, Rich Hull, and CRO, Bruce M. Friedman, will be onsite sharing how leading brands are using AI-powered robotics to drive efficiency, consistency, and measurable results. Stop by and let’s talk about how how AI-powered kitchen technology can set your team up for success, so people can do what they do best. Book a time to connect with our team: https://lnkd.in/eQG7Nkqz #MisoRobotics #2026RestaurantShow National Restaurant Association
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Restaurant operators don’t lose margins from one big issue — they lose them through small operational gaps happening every shift. In a recent feature with Modern Restaurant Management Magazine, our CEO, Rich Hull, discusses why real-time operational visibility is becoming increasingly critical for restaurant operators and how disconnected systems can create hidden “profit leaks” across labor, execution, and day-to-day operations. As restaurants continue navigating labor and operational pressures, the ability to identify issues and course-correct in real time is becoming more important than ever. Read the full article here: https://lnkd.in/ehPK98cq
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Meet Zippy — The Restaurant Revenue Driver. A real-time digital shift manager designed to help restaurant operators increase margins, simplify operations, and improve team performance with no hassle. Join us at the National Restaurant Association Show and stop by Booth #178 (South Hall) for a live demo with Mary Pillow Thompson and the Miso team. See how Zippy helps turn frontline teams into a revenue-generating engine with real-time insights, accountability, and operational intelligence. Schedule a dedicated meeting with our team https://lnkd.in/eQG7Nkqz #MisoRobotics #2026RestaurantShow National Restaurant Association