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“2026 is the new 2016,” and social media is taking notice. But the trend is bigger than throwback filters and old sounds. What audiences are really responding to is the feeling of a less polished, more playful internet. For brands, the opportunity isn’t to copy 2016; it’s to understand why people miss it. The brands that stand out will be the ones that use nostalgia with purpose: making content feel more human, more participatory, and less over-engineered. It’s not about looking like 2016. It’s about bringing back the fun. Learn more from our Account Coordinator Nicholas Walsack, and read the full blog here: https://lnkd.in/eTirxNmp #TikTokMarketing #SocialMediaStrategy #BrandMarketing #NostalgiaMarketing

LinkedIn’s algorithm is changing, and brands relying on “safe” corporate content are already starting to fall behind. Nowadays, the platform rewards relevance, expertise, and real conversation over vanity metrics and engagement hacks. For B2B brands, this means thought leadership, employee advocacy, and authentic storytelling matter more than ever. The brands winning on LinkedIn in 2026 aren’t posting more; they’re posting smarter. Check out this article from Forbes to learn more: https://lnkd.in/eMhdDwUp

What’s more valuable: a big audience or an engaged one? Brands once prioritized followers as a measure of success, but are realizing that reach without connection doesn’t drive results: communities do. An engaged audience is more likely to interact, advocate, and convert. It’s not about how many people you reach, it’s about how many people actually care. In the modern media landscape, the real KPI isn’t growth, it’s loyalty. Want to learn more? Learn all about it from Account Executive Ellen Cockrell, and read the full blog here: https://lnkd.in/emXVESpe #SocialMedia #MarketingStrategy

We’re excited to welcome our newest (loti) team member, Leigh Nofi to the agency! Please join us in congratulating our new Senior Public Relations Consultant! With 20+ years in tech PR, Leigh brings deep expertise in storytelling, media relations, and strategic PR. We're so excited to have you join our growing team. Welcome aboard, Leigh!

#PublicRelations Account Supervisor, Amanda Whited, shares her thoughts on an article from Ragan Communications and PR Daily and why strong media relationship matter, but relevance is what drives results: "This article reinforces the importance of strong media relationships in understanding what editors are truly prioritizing. While journalists continue to value PR partnerships, relevance remains the critical factor and, without it, even well-intentioned outreach falls short. Taking the time to build relationships, understand editorial calendars, and align client stories accordingly is far more effective than pitching blindly without clear opportunities for fit." Share your thoughts in the comments! Read the full article here: https://lnkd.in/eDtnYUdg

Earned media has long been a gold standard of PR. But in today’s oversaturated landscape, landing coverage isn’t enough. Even the strongest placements can fall flat if they don’t reach the right audience. That’s where amplified PR comes in, extending the impact of earned media through paid, owned, and shared channels. Want to learn more? Dive into insights from our PR Account Supervisor, Amanda Whited and read the full blog here: https://lnkd.in/dYSz5RdW #PublicRelations #MarketingStrategy #media

Most one-off influencer campaigns don’t deliver the ROI brands expect. They drive impressions, but not trust. In today’s media landscape, it's the long-term creator partnerships building credibility over time that turn paid posts into genuine endorsements, driving stronger engagement and conversions. Check out our latest blog from Account Supervisor, Amanda Whited to learn more: https://lnkd.in/eFnamkWf #InfluencerMarketing #CreatorEconomy

We're #hiring a Senior Account Executive! In this role, you'll manage day-to-day client relationships, lead campaign execution, mentor junior team members, and more. This is a senior-level role ideal for someone with strong communication, organization, and leadership skills, along with the ability to develop and execute strategic PR and digital campaigns. An established network of media contacts and media relations in consumer goods is a plus. Apply here or tag someone that would be perfect for this role: https://lnkd.in/esnY5Fbg #PR #SocialMedia #Marketing

What does it take to turn brand visibility into real credibility? Our latest #Roborock mini case study breaks down how the right strategy transformed awareness into trust and measurable impact. Swipe to see how we did it.

In case you missed it, we're #hiring a Senior Account Executive. Apply at the link below or tag someone that would be perfect for this role.