Living Proof, Inc.

4 years. 1 winner. Still unmatched. We're proud to share our Full Dry Volume & Texture Spray has won @Allure's Best Volumizer for the 4th consecutive year. A few effortless sprays deliver instant volume, texture, and a soft hold for a lived-in look and feel.

Your favorite dry shampoo reimagined for summer: introducing limited-edition Sun-kissed Pear Advanced Clean Dry Shampoo. A summer-ready take on our award-winning formula that cleans like a rinse-out + removes oil, sweat, and odor leaving hair fresh, soft, and shiny. Haloed with a warm sun-kissed pear scent inspired by long summer days. Skip the wash, chase the day. Available at @ultabeauty, @amazon, for professionals at @saloncentric, and livingproof.com

8 in 10 users say Perfect hair Day™ Dry Shampoo is better than other dry shampoos*. Marie Claire readers agreed. We're so delighted to share that Perfect hair Day Dry Shampoo has won a Marie Claire Reader’s Choice Award for Best Dry Shampoo. This is the first iteration of a reader’s choice award for Marie Claire, making this moment that much more special. Perfect hair Day™ Dry Shampoo is touted for not leaving behind any residue, actually cleaning hair, and leaving strands soft to the touch. Read more here: https://lnkd.in/gtzAm7VD *In a concept and use test of 200 people

✨We’re hiring!✨ My team at Living Proof, Inc. is looking for an Associate Director of Influencer Marketing to help lead our creator strategy and take our partnerships to the next level. This is a key leadership role for someone who’s excited about building community, creating lasting brand fandom, and scaling influencer programs that drive real impact. If that sounds like you (or someone you know), I’d love to connect. Apply below or message me directly. https://lnkd.in/es4M4FMh #Hiring #InfluencerMarketing #MarketingLeadership #BeautyCareers

We're so excited to share that our NEW Style Refresh Mist has won the People en Español 2026 Beauty Star Award for Impeccable Look! Style Refresh Mist is an ultra-fine restyling mist that reshapes hair to bring back day-1 look and feel, while neutralizing odors and providing thermal protection. Read more here: https://lnkd.in/eVEv8FnF

We're thrilled to share that our Moisture Rescue Mask has won the “Best Hair Mask for Dry, Thirsty Strands” within TZR’s 2026 Beauty Groundbreaker Awards. This win highlights our SmartBarrier Hair Tech—a biomimetic blend of healthy hair essential lipids that works with your hair’s natural structure, replenishing the moisture barrier and maintaining long-lasting results. Read more here: https://lnkd.in/eTK7yKek

We’re so excited to announce our Moisture Rescue Mask just earned a Harper’s Bazaar 2026 Hair Award. Award-winning moisture hits different. Read more here: https://lnkd.in/e2u7mtXK

Today, we’re proud to share our next chapter of Living Proof. This evolution is a clearer expression of who we’ve always been: inventors, problem solvers, scientists obsessed with real results — tested in real life. With a deeper understanding of our consumer, sharper point of view, and renewed visual identity, we’re recommitting to what matters most: Solving everyday hair challenges with science-led solutions that earn their place in her routine, day after day. Because perfect hair days aren't luck — they're engineered. We are the science, you are the Living Proof.

Meet Moisture Rescue Mask, a revolutionary barrier care solution formulated to replenish your hair’s moisture barrier for transformative results that leave hair intensely soft, silky, and smooth. Powered by Smart Barrier HairTech: A biomimetic blend that replenishes missing essential lipids to restore hair’s depleted moisture barrier and maintain long-lasting results. Available now exclusively at @ultabeauty.

Just over 2 months on TYB and we're close to hitting 10,000 members. From weekly challenges to opportunities to be featured on our socials, we've been having the best time creating stronger bonds within our community. Thank you to everyone who's joined us... talk soon on TYB! 🤍