Lightfield

Two months into Lightfield, and things have moved at a pace I've never experienced before. In a short amount of time I've worked across launches, campaigns, websites, product marketing, pitch decks and more. One of the most exciting projects was helping shape Lightfield's presence at SaaStr. What started as a booth quickly evolved into something much bigger — building a cohesive brand experience across physical and digital touchpoints. From the booth itself to custom suits, swag, motion design, product storytelling, and the overall visual system, the goal was simple: make Lightfield impossible to walk past. We pulled it all together in under 1.5 months. The response was incredible. People from neighboring booths stopped by. Founders, CEOs, operators, and designers all commented on how differentiated the brand felt in person — and that meant everything. It reinforced something I've believed for a long time: strong IRL brand experiences still matter deeply, especially in a world increasingly dominated by digital noise. Super proud of how everything came together. Couldn't have done it without an incredible team across marketing, product, and design — especially Alex, Matt, Henri and many other external and internal partners who helped bring it to life.

Keith shows how to build three agents that replace work most teams hire for. An agent that diagnoses what's going wrong in open deals and runs the plays to get them back on track. An agent that handles sales admin and enforces your process so every rep sells the way your best rep sells. An agent that finds your next customers based on what's actually closed and reaches out to them.

Filmed a quick demo of the Lightfield AI-native CRM at SaaStr Ai 2026. It's easy to get caught up in what's new and exciting in AI right now. But the tools that actually earn a place in your day are the ones that, most importantly, get the basics right. For a seller, that's the small stuff: knowing who you talked to, what was said, what's next, and visibility into every single one for your deals, all without typing it all in yourself. And when you build on those basics to take on more complex work, that's where the magic happens. At Lightfield, we've built a simple interface that constructs, updates, and runs itself. Lightfield makes sure all your bases are covered before you move on what actually moves the needle - optimizing your process, sharpening your pitch, and winning your market. Here's what our customers use every day: → Daily view. Emails, meetings, calendar, and integrated services automatically become CRM updates. Review everything in one place. No manual entry. → Tasks. Find the exact next move that pushes each deal forward, simply surfaced when and where you need them, instead of buried in a dashboard you check once a week. → Opportunities. Your full deal process, end-to-end. Every data point, contact, and conversation organized by stage, automatically.

We migrated Miriam K.'s AI factory production planning company (Harumi) from HubSpot to Lightfield in 15 minutes at SaaStr. In this interview, she explains why she needed to move her frontier AI application company from a legacy system to Lightfield (and how easy the migration process was).