LEVEL

Exciting news continues to come from our parent company, Publicis Groupe! We are thrilled to welcome LiveRamp to our family of agencies, and look forward to collaborating with them to deliver more intelligent agents to accelerate our clients' agentic business transformations. Please check out our announcement on this exciting acquisition below, and please reach out to see how LEVEL and Publicis can help your business.

As we continue to imagine tomorrow’s interaction, LEVEL is thrilled to announce that Sarah Stritter Murgel l has joined our Executive Leadership Team as VP, Strategy Director. Sarah joins LEVEL as a seasoned experience strategy and design leader, with a track record of bringing clarity, insight, and direction to digitally transformative work. She has held leadership roles across organizations including Microsoft, Razorfish, and Salesforce, where she has helped define and deliver connected experiences that unify brand, product, and platform. Across her career, Sarah has consistently focused on building strategies that not only guide how systems function — but how they resonate with people in meaningful, lasting ways. “I’m incredibly excited to join LEVEL and partner with such a talented team,” said Sarah. “At a time when brands are navigating the promise of generative and agentic AI, LEVEL’s has a clear commitment to creating experiences that are both strategically grounded and deeply human — which is what makes this opportunity so compelling.” Nicole Camargo, our EVP, Managing Director, added: “Sarah brings a powerful combination of strategic rigor and human-centered thinking that will further strengthen how we define and deliver digital, mobile, and retail experiences. Her ability to connect vision to execution will be instrumental as we continue raising the bar across our work.” Please join us in welcoming Sarah to the LEVEL family! 🚀

Brightspeed continues to show why strong, credible leadership matters in today’s evolving broadband landscape. In a Fierce Network article, CFO Jacky Wu reinforced a key industry reality: “convergence is real.” And just as importantly, Brightspeed is positioned at the center of it. At a time when the industry is heading toward consolidation and increased competition across fiber, wireless, and satellite, Brightspeed’s leadership is clearly focused on what differentiates them: a disciplined fiber-first strategy delivering reliability, performance, and long-term value. The takeaway? Credibility isn’t claimed—it’s earned through execution. And Brightspeed’s leadership team continues to prove it. Read the full article: https://bit.ly/427rg55 #Leadership #FiberBroadband #Brightspeed

Proud to be a part of and help contribute to the continued growth of Publicis Groupe as it pushes the boundaries of what a truly integrated, intelligent system can deliver. At LEVEL, this is exactly the kind of momentum we’re built for—bringing strategy, design, and technology together to create experiences that don’t just perform, but resonate. Excited to play a role in helping shape what’s next.

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Publicis Groupe announces the acquisition of Adge.AI, an industry-leading measurement and content intelligence company. By combining Adge’s proprietary measurement solutions with Publicis’s end-to-end AI production platform, the Groupe will deliver real-time content measurement and predictive performance insights — removing the guesswork around creative performance and driving measurable business outcomes for brands. urlr.me/XtYsnw

As we continue to imagine tomorrow’s interaction, LEVEL is thrilled to announce that Toby Past has joined our Executive Leadership Team as SVP, Executive Creative Director. Toby joins LEVEL with more than 20 years of experience in digital storytelling and product craft. Most recently, he served as Executive Creative Director at Razorfish, our sister agency within Publicis, where he built and led high-performing teams, launched new offices, and delivered Effie-winning work for brands including Delta, Honda, Mercedes-Benz, Hyundai, and REI. While the accolades are impressive, what distinguishes Toby is his commitment to creating meaningful experiences that shift how people connect with brands — not just how they interact with them — strengthening our ability to create digital experiences with unparalleled feel and function. “I’m honored to join LEVEL at such an exciting moment in its growth,” said Toby. “The opportunity to collaborate with this incredible team and help shape experiences that are intuitive, meaningful, and seemingly magical is an honor and a privilege. I’m looking forward to building what’s next together.” Nicole Camargo, our EVP, Managing Director, added: “Toby’s focus will be on shaping and elevating LEVEL’s creative practice by strengthening our teams, sharpening our craft, and ensuring the work we deliver is both strategically grounded and creatively exceptional. Given his thoughtful leadership style, I am incredibly excited to partner with him.” Please join us in welcoming Toby to the LEVEL family! 🚀

LEVEL is growing — and we’re hiring! We’re looking for curious, collaborative builders who want to shape what’s next. If you’re a thoughtful problem-solver who thrives at the intersection of design and engineering — and you care deeply about craft — you’ll fit right in. From UX research and AI application design to full-stack development and creative technology, our work blends strategy, innovation, and precision execution. Explore our open roles: https://lnkd.in/eNubbwTc Let’s imagine tomorrow’s interaction — together.

In a year that asked what do you stand for when things get difficult, the best companies had an immediate answer. We’re living in a moment where pressure is everywhere. Markets are tightening. Consumer habits are shifting. Expectations are growing. And in this climate, the instinct for many companies was to slash overhead, change direction, and/or toss aside what once defined them to maintain growth. But the most resilient brands? They didn’t flinch. They doubled down on the values they believe in. And they grew because they stuck to them. Here’s are just a couple of examples: 🍎 Apple At a time when trust in tech is fragile, Apple bet that staying true to its “user security” ethos, instead of chasing every trend, builds long‑term brand strength. Their recent launch of Apple Intelligence centers on privacy-first, on-device AI and private cloud compute—a direct extension of their decades-long commitment to user trust and data protection. 👟 Allbirds In an era of cost-cutting and fast fashion, Allbirds is doubled down on material innovation to prove that values don’t get shelved when headwinds appear. Their new Remix Collection—crafted from textile and foam waste using a circular process—reaffirms their sustainability-first mission. 🫐 AG1 In a crowded wellness space full of fads and gimmicks, AG1 stands out by anchoring itself in clarity and consistency. With the launch of Next Generation AG1 and their Student Scientists NIL (Nutrition In Labs) initiative, they’re reinforcing their value of simplified, science-backed nutrition for all. 🏄 Vuori With the launch of their Vuori by Kaia collection, the brand reinforced its “Built to Move In, Styled for Life” philosophy. By blending high-function fabrics with laid-back 2000s style, Vuori brings its values of performance, versatility, and intentional design to life—creating premium pieces for how people really live. At LEVEL, this belief is deeply personal. Our foundation? • SIMPLIFY. SIMPLIFY. SIMPLIFY.  — Clarity cuts through chaos. • EXCELLENCE IS HABIT. — We don’t just get it done, we get it done right. • COLLABORATION IS POWER. — None of us are solo acts. • TRUST YOUR GUT. — Because logic doesn’t always lead. 💡 These aren’t just our values, they’re our agency culture that fueled another year of growth for us in 2025. We’re thankful for the trust our clients placed in us this year and proud to have supported them in ways that brought out our best. As we look ahead to 2026, we’re excited to potentially partner with more organizations who lead with purpose—because when values guide the work, great things follow. If you want to see how our values can help elevate your website and digital design needs, please don’t hesitate to contact us. #ValuesDriven #CompanyCulture #LinkedInVoices #LEVELPerspective

I don't have an original take on the ad industry this week. A merger of that size was bound to have layoffs, but we must continue to see the humans. What I do have to share are a few open job posts at LEVEL. If these are a fit for anyone in my network or degrees of it, feel free to reach out. https://lnkd.in/ezHavREe