Latham, The Pool Company

As members of the pool industry, we have the opportunity to help families think proactively about water safety from the very beginning of the planning process. The story shared by Bode Miller, six-time Olympic medalist and world champion ski racer, and Morgan Miller is a powerful reminder of why those conversations matter. After the loss of their daughter, Emeline, they’ve become advocates for a layered approach to water safety, helping families think proactively about protection during non-swim time. Drowning is the leading cause of death for children under 5, and most incidents happen during non-swim time. Introducing Coverstar | Automatic Pool Covers early in the planning process helps shift the conversation from an optional add-on to an important layer of protection. A simple way to frame it: “Many families think about how to protect their pool when it’s not in use. An automatic cover creates a strong barrier during non-swim time.” Positioning autocovers alongside fencing, alarms, and consistent adult supervision helps move the conversation from features to protection and peace of mind. These are the details that make a lasting impact on customer trust, relationships, and safety.

Freeform designs are gaining momentum, especially on properties that lean into a more natural, garden-driven aesthetic. With soft curves and organic lines, these layouts pair seamlessly with lush landscaping, boulders, and layered planting beds. Beyond the look, it’s also about how the space functions. The curves naturally create separation for lounging, shallow play, and deeper swimming, giving you more flexibility in how you design for families. Many designs can also be enhanced with features like tanning ledges, swim-up seating, and more, helping you tailor each project to your customer’s lifestyle. With 27 freeform fiberglass pools to offer, plus the flexibility of vinyl liner, there’s a freeform option for nearly every backyard.

Congratulations to Scenic View Landscaping on winning 2nd Place in the Fiberglass category of our photo contest. Their team in Pickering, Ontario, Canada captured the winning shot featuring our Corinthian 14 in Pearl White, delivering a clean, polished look that stands out becomes the focal point of this gorgeous backyard. This project showcases exceptional craftsmanship, thoughtful design, and the kind of backyard transformation that helps homeowners clearly envision what’s possible for their own backyard. The photography itself plays a huge role here, showing how powerful high-quality visuals can be in bringing a pool project to life. Join us in congratulating Scenic View Landscaping 👏

Our CEO Sean Gadd recently sat down with Pro Landscaper USA to discuss where the pool industry is headed and why fiberglass continues to gain momentum with homeowners. The feature highlights: • Growth opportunities within the fiberglass pool market • Latham’s recent Nasdaq bell-ringing and 70th anniversary milestone • The advantages driving homeowner interest in fiberglass pools and automatic safety covers • Backyard investment trends shaping the industry • Water Safety Month and the importance of conversations around pool safety, alongside advocates Bode and Morgan Miller As the category continues to evolve, it’s exciting to see the growing recognition of fiberglass pools, innovation, and the role outdoor living spaces play in how families connect at home. Full interview linked in the comments.

Safety isn’t just a feature, it’s a value homeowners are prioritizing more than ever. Join us tomorrow for a free AQUA webinar focused on how Coverstar Automatic Safety Covers can help pool builders elevate protection, add long-term value for homeowners, and create new business opportunities. Learn how automatic safety covers can: • Enhance pool safety and peace of mind • Integrate across a variety of pool designs • Create additional revenue opportunities through service and aftermarket offerings • Help differentiate your business in today’s market 👉 May 14 ⏰ 11 AM CST Reserve your spot today: https://hubs.li/Q04gv88h0

Pool builders: Looking to add more value to your projects while enhancing pool safety for homeowners? Join us on May 14 at 11 a.m. CST for a free webinar, Safety by Design: Elevating Protection with Coverstar Automatic Safety Pool Covers, featuring Joe Keyes, Inside Sales Manager at Coverstar, A Latham Pool Company This session will cover: 👉The benefits of automatic safety covers 👉How Coverstar systems integrate across multiple pool types and designs 👉Ways builders can grow revenue through service and aftermarket opportunities 👉Strategies for positioning automatic safety covers to today’s homeowners Register today and reserve your spot here: https://lnkd.in/eF5e5KDi

Ocean Blue vs. Sapphire Blue. Which Crystite Classic blue is right for your customer? They’ve chosen a model. Now comes one of the biggest decisions: color. And as you know, this is often where customers get stuck. Both options are beautiful, but the differences aren’t always easy for homeowners to visualize without guidance. Here’s a simple way to help them decide: 💎 Sapphire Blue | Crystite Classic A brighter, more vivid blue that gives water a clean, refreshing look. Think clear blue sky on a sunny day. It reflects light well, creating a crisp, inviting feel that’s energetic and uplifting. 🌊 Ocean Blue | Crystite Classic Deeper, richer tones inspired by the ocean. This finish adds visual depth and creates a more relaxed, resort-like feel. The water appears darker and more tranquil, ideal for a calm, elevated backyard setting. Both are strong choices. It just comes down to the mood your customer wants to create: light and bright, or deep and serene. Note: Lighting conditions and time of day can impact how colors appear in person compared to photos.

We’re proud to feature Shasta Pools as our Builder of the Month! Founded in 1966, this Phoenix, Arizona-based builder has spent nearly 60 years earning a reputation as one of the most trusted names in the industry. With tens of thousands of pools built and a ranking of #4 pool builder in the United States and #1 in Arizona by Pool & Spa News, their experience and consistency stand out. Serving homeowners across the greater Phoenix area, Shasta Pools is a strong example of how transparency, scale, and long-term accountability come together to create a better customer experience. Their capabilities include: • A transparent, “no surprises” process with detailed, itemized proposals • A strong warranty backed by an in-house service and support team • A custom, best-of-breed approach to equipment selection based on performance and customer needs Join us in recognizing our industry partners at Shasta Pools 👏 Take a look at their work: https://hubs.li/Q04fg-kw0

Customers dreaming of a pool? Remove financial uncertainty from the buying conversation and help close the deal. Take a look at these helpful social graphics that you can send to your customers. We created a Financing Resources page (see comment below) to help you connect your customers with trusted lending partners, flexible options, and a transparent monthly payment estimator, making it easier for them to plan and move forward with you. Because a pool is more than a project. It’s an investment in family time, connection, and memories that last for years.

May is Water Safety Month, a reminder that while you’re planning projects with your customers, conversations around safety matter just as much, if not more, than design. That’s why voices like Bode and Morgan Miller are helping bring more awareness to what’s at stake. After the tragic loss of their daughter, Emeline, Bode and Morgan Miller have become passionate advocates for water safety, encouraging families to take a layered approach to protection. “Coverstar | Automatic Pool Covers are an innovation I wish I had known about. Simple steps like swim lessons and installing an autocover can make all the difference in keeping kids safe around the water.” – Bode Miller, six-time Olympic medalist and world champion ski racer As you know, safety is a key part of every pool project. Helping homeowners think proactively about protection early on can make a lasting impact. Drowning is the leading cause of death for children under 5, and most incidents happen during non-swim time. These aren’t easy facts to think about, but they’re important for families to understand. Automatic safety covers are one important layer, alongside clear pool rules and consistent adult supervision. For additional water safety resources, visit: https://hubs.li/Q04fjHjR0 Together, let's ensure that every family can enjoy their pool, while preventing avoidable tragedies.