Lasso

“What we’re fundamentally able to do is create products with extraordinary nutritional content and structure without having to use chemical binding agents like gums and sugars that people want less of in their food.” Heard our CEO say this on a recent podcast and it reminded us that one thing about working in food tech is eventually you either learn how to explain it simply or people start blinking very slowly at you. This was the best explanation we’ve heard yet. Might move forward with 1-slide decks ft. 34 words from now on. 🎙️From Taste Radio: From Oatly To Lasso. How A Veteran CEO Is Building Real Differentiation in CPG., May 5, 2026 #foodinnovation #foodtech #foodindustry

Adding to our #Engineering team at Lasso. Come help us create the future! Plus getting to work closely with Ethan M. and Andoni Eck and Luke Macqueen. Amazingly fun opportunity for the right person! Based in our offices in Somerville.

We’re hiring 👀 Looking for a Social Media & Content Associate (Temp-to-Hire) to create content for three brands: Lasso Labs, CronchClub, and Froobies. If you, or someone you know, in Boston is way too online (in a good way), tag them or send this their way!!!

Feels like a CPG gold rush. Nice to be selling picks and shovels at Lasso. Loved this read from Kristina Peterson today. Could not agree more with the sentiment that snacking hasn't slowed at all, but the consumer demand and interest in more PROTEIN, more FIBER, interesting ingredients, unique textures has never been stronger. There was a time earlier in my career in the Salty Snack business at a giant company where some brands were all about "Gut Fill" - literally just a volume game. Those days are OVER and the sharp brands are bringing more nutrition and taste and texture innovation to win. We launched #CronchClub to show the tip of the iceberg on what our tech is capable of in creating snack foods with huge macros, unbeatable texture, and amazing taste. Just the start. https://lnkd.in/ep4BeHAi

I’m a day late to #InternationalWomensDay but I want to tell you about three incredible women leaders at Lasso ⚡️ Miranda Miles, SHRM-CP, Gemma Cotton and Alexxis Cash Miranda is our head of people ops at Lasso and she is one of the most magnetic people I’ve ever met. She started her career as an elementary school teacher and spent six years investing in young minds and organizing chaos. This multitasking super power lead her to a pivot into Human Recourses and started working as a recruiting coordinator for Google. Working in the google offices is where she first encountered Oatly. Miranda the oat super fan landed a talent management role at Oatly and worked there for several years helping scale teams. In 2025, Miranda decided to take the leap and move from Austin, TX to Boston to join Lasso. She is the first to see a solution, offer a perspective and when you hit a plot twist, Trust me, she is the one you want at your side to figure out what is next. Miranda is full of light and we’re so lucky to have her on the team! Gemma is our Director of Materials at Lasso. She started her career in forensic science, because in her own words: because i love how materials gave clues to realistic findings that helped people. I found more of a passion toward how the chemical aspects of that worked with biological systems. Gemma got a PhD in advanced materials and nanoparticles in NZ, and cofounded a dental device company during that and researched into cell regenerative devices for bone, teeth and tissues. With this insight into materials she found a professional strength in the idea of how ingredients relate to each other - which is clear in there day to day at Lasso. Gemma is a keen baker and advocator for using real ingredients which clearly comes through in the research we do and in Lasso products like Froobies - I’m grateful I get to learn from Gemma and I have to remember to ask her more questions as we continue our journey at Lasso. Alexxis has an engineering background as a mechanical engineer, strategy and digital transformation consultant. She wanted to have more impact on the decision making and execution in businesses so got MBA at Harvard University. Her interest in mission-driven businesses and food systems led her to Oatly. Alexxis left HBS as Advisor to the Mayor in Boston to better understand intersection of policy and business in general and as it related to food systems and racial equity in particular. After COVID hit, Alexxis started the job as Director of Business Transformation, and moved to Just Iced Tea (formerly Eat the Change) as Director of Operations. Since then has given her time and attention generously to our team at Lasso - taking a wide range of tasks at hand and prioritizing them into the steps that have allowed us to move so quickly over the last year. We wouldn’t be here without you Alexxis!! These three are forces of nature and I know there are so many more women out there - i hope to meet them 🩷🩷🩷 #IWD26

Expo West 2026 confirmed what many in CPG already feel: function is everywhere, but flavor is still king. Walk the floor and you’ll see protein in everything. Functional claims in every aisle. Beef tallow, prebiotics, soy (yes, it's back). But the products that actually stood out weren’t just functional. They tasted great. In Taste Radio's roundup of Expo West, we break down: • The explosion of protein-packed everything • Whether blurred lines in beverage is delivering value to consumers • Standout brands in candy, beverages, frozen treats and snacks • The products that people kept coming back for Link to the episode is, as always, in the comments. Khloud, Jam Packd Jams, SkyPop Protein Soda, Protein Pints, Manitoba Harvest Hemp Foods, belliwelli, poppi, PopSips, BEEST Snacks, Yays Snacks, Tezza Foods, Bitter Love, MOTHER ROOT ✸, OSIA, Black Beverly Hills, OH! My Dessert, SleetPops, Gato Dates, Lasso, Very Luckee, Joolies Dates, Smood, DADDL, Harken Sweets, Farmwell Drinks, Crafty Ramen, Pricklee Natural Hydration, Fresh Fizz Sodas, Leisure Hydration, RXBAR

Hear that? Froobies are REAL snacks. That's all.

It’s 7:40pm on day one of Expo West which means you’re either: a) At your free team dinner with your phone under the table reading this b) Horizontal on a hotel bed, shoes hurled across the room with your feet finally free c) Not at Expo West but now sending this post to your team who is (thanks) Either way hi. We’re going to ask for a tiny favor. ACC Level 3 tomorrow. Snack Lab. Try the brands. Froobies- Booth 8115. #ExpoWest #NaturalProducts #Froobies