JWX

Pageviews were never a measure of audience value. They were a measure of volume. The publishers who want to win the next decade should build something harder to replicate: Engagement Equity. Week 8 of our “The Great Decoupling” blog series is now live: https://lnkd.in/dVE_ir7h

First-generation CTV stacks weren't built for programmatic. Join us for our next webinar to see what the next generation looks like. ▶️ CTV's Programmatic Moment: How Modern Streaming Operators Are Turning Infrastructure Into Competitive Advantage David LaPalomento, GM Streaming and CTV at JWX, and Phil Harrison, Senior Product Manager at AWS Elemental, will be joined by Marco van de Veen, Director of Product at JWX, and James Burt, SVP Streaming/CTV at JWX for a live platform deep-dive. Together they will guide you through: 👉 The programmatic opportunity and the structural gaps in first-generation stacks 👉 The infrastructure perspective on where MediaTailor customers are leaving money on the table — and where the platform is headed 👉 A live JWX platform demo featuring real-time auctions at every ad break, render rates moving from 40% to 95%, and a 55% SSAI cost reduction Register now: https://lnkd.in/dYmCvTTn Thursday, June 4, 2026 | 11 AM ET | Free Webinar

"On the buy side, AI promises ever more automated optimization, ever more creative generation, ever more audience modeling, and ever more real-time decisioning. All of that sounds like software magic. None of it is free." In a new piece for Streaming Media Magazine, our Chief AI Officer Kenneth Rona, Ph.D. weighs in on the societal risks that often get left out of the AI narrative: rising energy costs, eroding consumer trust, and a growing lack of transparency in the ad stack. Read the first of the three-part series here: https://lnkd.in/gGJbCRqM

Is your streaming infrastructure built for a market that no longer exists? CTV is programmatic. AVOD and FAST dominate growth. Inventory is surplus-driven. But most platforms are still running on stacks architected in 2020 - and the gap between then and now is costing broadcasters, OTT operators, OEMs, and live event streaming providers real money. If you want to understand the programmatic revenue opportunity you are not fully capturing, join us at the “CTV's Programmatic Moment” free webinar on June 4th. Togeteher with AWS Elemental we will be hosting a live platform deep-dive to show what a modern streaming infrastructure actually needs to look like. Register now for free: https://lnkd.in/dYmCvTTn #JWX #Webinar #CTV #Streaming

“One thing I definitely believe is that Sora, as an experiment, proved we don’t want slop, we want curation, all the stuff about what makes content good. I also wonder if we are just sort of done with new platforms to be on, right?” A sharp perspective from our Senior VP of AI Innovation, Jeremy Toeman, during his recent appearance on the Variety podcast "Strictly Business", where he and host Andrew Wallenstein took an in-depth look at the recently aborted Disney-OpenAI partnership As generative AI floods the market with endless content, the conversation explored why curation matters more than volume, whether audiences are reaching a saturation point with constantly adopting new platforms, and what actually makes content resonate in an increasingly crowded digital landscape. A timely conversation on the evolving relationship between technology, creativity, and culture. Read and listen here: https://lnkd.in/djBN9cUJ

How much revenue is your streaming infrastructure failing to capture? We're going live on June 4 with AWS Elemental for a platform deep-dive into what it takes to turn your streaming infrastructure into a competitive advantage. We'll show exactly where revenue is being lost and what recovery looks like at your scale, walk through Just-in-Time ad decisioning, and break down where SSAI is headed in 2026. 🔗 Secure your spot here: https://lnkd.in/dYmCvTTn #JWX #JWXWebinar #CTV #Streaming

Karim Mourra, Staff Software Engineer at JWX, will be a guest speaker on The Pub Report podcast on May 27th. Microsoft has sunsetted its public Prebid Cache, and publishers need a plan. Karim will walk through what that actually means, what your options are, and what it takes to make the switch, including a look at JWX's own solution. If you are a publisher figuring out your next step, sign up and tune in: https://lnkd.in/emvXMieX

The audience didn't disappear. They moved. 54% of 18-to-24-year-olds now cite social media as their primary news source. The feed is the front door. The algorithm is the gatekeeper. Most publishers know this. Few have done something about it. The ones who do show up at algorithm speed, in the right format, at the right moment. The ones who don't will keep watching their audience scroll past. In Week 7 of "The Great Decoupling" series, our CEO John Nardone breaks down what effective distribution actually requires in 2026, why we acquired True Anthem, and why social is no longer a supplement to your content strategy. It is your content strategy. Read the full post 👉 https://lnkd.in/esVFHbNX

How does a 3-person security team complete a full ISO 27001:2022 risk assessment across hundreds of services - in under two weeks of actual effort? Our Information Security Engineering Manager, Marjan Stojnev, just published a detailed breakdown of exactly how the team did it - using AI to move from sampling to full coverage, without sacrificing rigor or auditability. The numbers speak for themselves:  ~280 manual person-hours estimated.  ~55 person-hours actual.  A 5x efficiency gain, 100% Annex A control coverage, and a repeatable process for every future cycle. Read the full write-up: https://lnkd.in/eRihqZde Great work, Marjan and co-authors Lina Koneska and Vesna Petrovska! 👏

Infrastructure is strategy. The best media companies don't just build for today's content pipeline, they build systems that get more valuable over time. This is exactly the kind of thinking we bring to our partners at JWX. When your tech compounds, so does your competitive advantage.