JamLoop

For decades, the Upfront was a reach-buying exercise. Lock in price, secure inventory, move on. That's not what marketers are buying anymore. We surveyed 120 brand and agency leaders ahead of the 2026 Upfront. 73% plan to increase their allocations. 68% said they'd spend more if premium live inventory offered stronger proof of business performance. 31% are ready to significantly grow spend the moment measurement catches up. The appetite is there. The accountability gap is what's holding it back. The Upfront isn't going away. But the bar has moved—from reach to results. Full breakdown of the survey here: https://lnkd.in/ehkXa-j2 #CTV #StreamingTV #Upfronts

Most connected TV platforms tell you an ad ran. Few prove what it did for your business. That's the gap the JamLoop 2026.2 release closes—with sharper proof and smarter workflows for outcome-focused CTV. What's new: • Incrementality reporting: measures the causal lift your campaigns drive, not just attributed conversions • AI optimization reporting: quantifies the incremental conversions our optimization model generated • Audience Manager: build reusable audiences once, apply them across campaigns • Sticky dashboard views: each user's preferred reporting layout, saved automatically • Pixel configuration improvements: validate setup and explore traffic trends without leaving the platform • Offline sales in Clean Room: connect streaming TV exposure to in-store revenue, with no manual setup • Political Data Intelligence partnership: custom voter segments built from California voter files About 80% of commerce still happens locally—in stores, offices, and restaurants. Streaming TV should drive that activity, not just impressions. The 2026.2 release makes the proof easier to produce and the work easier to do. Read the full breakdown. 👉 https://lnkd.in/eCKcSTzZ #ConnectedTV #CTV #PerformanceMarketing #AdTech #StreamingTV

How do you drive local growth at a national scale? In episode five of From Screen to Store on The Advertising Forum by Marketecture, AdTech God sat down with Tiffany Lee from Fleet Feet to unpack how a 300-store brand balances awareness, performance, and consistency across markets. A few takeaways that stood out: • Even in-store markets, awareness can be surprisingly low • CTV plays a critical role in staying top of mind before purchase • Measuring success means looking at incrementality—not just conversions • Local + national isn’t either/or—it’s both, working together • The right partner makes testing CTV actually accessible One idea that stuck: Sometimes the biggest risk isn’t testing something new—it’s not testing at all. That mindset shift is what unlocks new growth channels. Watch the full conversation or dive into the Q&A to see how national brands are connecting CTV to real outcomes. 👉 https://lnkd.in/gvdRwjb8 #CTV #PerformanceMarketing #RetailMarketing #AdTech #Measurement #Incrementality

Just wrapped some incredible conversations at the POSSIBLE in Miami, Florida 🌴 A few themes kept coming up again and again and CEO Leif Welch breaks it down: 📺 The performance opportunities with CTV are real. The question is whether buyers are willing to lean in. 📊 Measurement still matters most. The gap between online and offline attribution remains a core pain point. Brands want calculated, accountable returns — and the industry still has work to do to deliver that. 🏢 Big agencies are shifting. Major holding companies are making moves — some leaving traditional structures, others doubling down. The media buying landscape is evolving fast. 🔍 Transparency is non-negotiable. Buyers want it. It's becoming table stakes, not a differentiator. The conversations in Miami confirmed what many of us already know: the industry is at an inflection point. The players who prioritize accountability and performance will come out ahead. #Possible #CTV #MediaBuying #AdTech #DigitalAdvertising #Transparency

This week, JamLoop co-hosted an intimate dinner with The Room at POSSIBLE and the question on everyone's mind: how do you justify investing in channels where measurement hasn't fully caught up? Connected TV. Retail media. Emerging platforms. Attention is moving there fast — but the attribution playbook is still being written. Did your campaign actually move the business? ➡️ Can you see it. ➡️ Can you feel it? More people through the door. More sales. A busier Tuesday. At JamLoop, we understand every brand should know where their dollars are going, what they're driving, and how to do more of what works. #CTV #ConnectedTV #AdTech #MediaStrategy #Possible2025 #JamLoop #TheRoom

On the ground at POSSIBLE this week, one thing is clear: the conversation around CTV is shifting. Brands and agencies aren’t just looking to check the box anymore—they’re asking harder questions about transparency, fees, and most importantly… outcomes. At JamLoop, we believe CTV should do more than deliver impressions. It should drive real business impact—calls, site visits, foot traffic, and revenue. From screen to store. That’s the standard we’re holding ourselves to, and it’s what we’re hearing more partners demand every day. #POSSIBLE2026 #CTV #PerformanceMarketing #ConnectedTV #JamLoop

What happens when a franchise business treats CTV like a performance channel? In episode four of From Screen to Store on The Advertising Forum by Marketecture Media, AdTechGod ®️ sat down with Jay Blecker, president of Mosquito Squad Plus, to break down how franchise operators are using CTV to drive real growth. A few takeaways that stood out: • Awareness is step one—many customers don’t even know the service exists • Traditional tactics don’t scale across multiple territories • Not all impressions are equal—where your ads run matters a lot • Attribution is the difference between guessing and knowing • The real KPI: lowering customer acquisition cost The results speak for themselves: By improving targeting and control, Mosquito Squad cut CPA by more than 50% while increasing leads—even in a slower season. That’s the shift. CTV isn’t just about reach—it’s about efficiency and outcomes. Watch the full conversation or dive into the Q&A to see how franchise brands are making CTV work. 👉 https://lnkd.in/giWUNkNa #CTV #PerformanceMarketing #FranchiseMarketing #AdTech #Measurement #CustomerAcquisition

More calls. More visits. More orders. A busier Tuesday. That’s what CTV should actually deliver. But most campaigns aren’t built that way. They’re still stuck in a world of awareness metrics and disconnected reporting. At JamLoop, we’re flipping that model. CTV that doesn’t just reach audiences—it moves them. If your campaign is “working” but your business isn’t growing, we should talk. Let’s make CTV the channel that drives real business growth. #POSSIBLE2026 #CTV #PerformanceMarketing #ConnectedTV #JamLoop

Why do so many legacy industries still struggle to make modern marketing work? In episode three of From Screen to Store on The Advertising Forum by Marketecture Media, AdTechGod ®️ sat down with Alex Back, CEO and cofounder of Couch.com, to talk about what’s holding categories like furniture back—and what’s actually working today. A few takeaways that stood out: • You can’t “influence” demand for high-consideration purchases like furniture • The brands winning today take a holistic, always-on approach across channels • Attribution challenges are still a major blocker, especially for TV • CTV success isn’t about instant ROI—it’s about signals that show your mix is working • Creative needs to do more—drive action, spark conversation, and generate measurable touchpoints One idea that stuck: If overall sales are moving in the right direction, your media mix is probably working—even if you can’t attribute every conversion. That shift in thinking is critical as more marketers rethink how performance is measured. Watch the full conversation or dive into the Q&A to see how modern retailers are approaching CTV. 👉 https://hubs.la/Q04czTGW0 #CTV #PerformanceMarketing #RetailMarketing #AdTech #Measurement #DigitalAdvertising

Hot take: your CTV dashboard might look great… But your revenue is telling a different story. Too many brands optimize for impressions, completion rates, and reach, while missing the one metric that matters: growth. That’s the gap we’re showing up to expose at POSSIBLE. From screen… to store. From couch… to checkout. CTV shouldn’t just “perform” on paper. It should drive real business outcomes you can see and measure. If you’re heading to Miami (April 27-29), come find us. We’re bringing the most honest conversations about CTV to the Fontainebleau. Who’s going to POSSIBLE this year? Drop a comment below—we’d love to connect in person. #POSSIBLE2026 #CTV #PerformanceMarketing #ConnectedTV #JamLoop