Your website is driving traffic, but is it driving revenue? Join Vishal Maru, Vice President of Solutions at iQuanti, for our webinar with The Financial Brand to learn how AI can uncover what’s holding your website back and help prioritize the optimizations that matter most. When: Wednesday, May 27 at 2:00 PM ET Register now! #WebsiteConversion #FinancialServicesMarketing #WebinarforBFS #BankingAndFinancialServices
iQuanti
Advertising Services
Jersey City, New Jersey 124,214 followers
Superior Digital Performance Driven By Advanced Analytics & Modeling.
About us
iQuanti was founded to deliver on the promise of high-performance digital marketing, combining deep analytics, proprietary technology, and a results-driven approach. Today, we partner with some of the world's largest Fortune 100 brands, among many other reputed brands, helping them achieve measurable growth through data and tech-driven marketing. iQuanti has been a leader in marketing for leading BFS brands, including the US top four banks and top five credit card issuers. Honored as a 10-time Inc. 5000 company (2013–2024), iQuanti has consistently been recognized among the fastest-growing companies in the U.S. Our enterprise SEO platform, ALPS, was also "Highly Commended" at the Drum Search Awards USA 2018, and we were a Silver Winner at the US Search Awards 2025, showcasing our commitment to marketing innovation. With several hundred professionals worldwide, 90% of whom have data or engineering backgrounds, we empower global brands. Our expertise spans Performance Marketing, Creative Design & Experience Optimization, Marketing Analytics, and Marketing Technology—helping brands unleash growth.
- Website
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https://www.iquanti.com
External link for iQuanti
- Industry
- Advertising Services
- Company size
- 501-1,000 employees
- Headquarters
- Jersey City, New Jersey
- Type
- Privately Held
- Founded
- 2008
- Specialties
- Conversion Rate Optimization, Web Analytics, Mobile Optimization, Search Engine Optimization - SEO, Paid Search (PPC), Web & Mobile Development, Pathing Analysis, Predictive Analysis, Search Engine Marketing - SEM, Digital Marketing Consultancy, Generative Engine Optimization, Paid Media, Owned Media, Demand Generation, Experience Optimization, Content at Scale, MarTech, MarTech Use Case Activation, and Digital Development
Locations
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Primary
Get directions
111 Town Square Place
#510
Jersey City, New Jersey 07310, US
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Get directions
Cessna Business Park, No. 13/1, Embassy Signet | 4th Floor (East Wing)
Kadubeesanahalli, Outer Ring Road
Bangalore, Karnataka 560103, IN
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Get directions
1300 Cornwall Rd
Unit 102
Oakville, Ontario L6J 7W5, CA
Employees at iQuanti
Updates
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Your website gets the traffic. But is it actually converting that into revenue? Join Vishal Maru (VP, Solutions, iQuanti) on our webinar with The Financial Brand to learn how AI helps identify what's holding your website back, and what to fix first! When: Wednesday, May 27 | 2:00 PM ET Register Now - https://shorturl.at/55Vp3 #iQuantiInsights #AI #FinancialServices #WebsiteOptimization #DigitalGrowth #CRO #PerformanceMarketing #LEAP
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What if your website could predict customer intent before users even convert? Great conversations unfolded at the DMFS event around how AI is transforming website conversion performance in financial services, with a session led by Vishal Maru, Vice President of Solutions at iQuanti. From smarter journeys to AI-led personalization, the shift in digital experience optimization is already underway. Read the exclusive full coverage here: https://lnkd.in/gRsKA-mB #WebsiteConversion #AILedPersonalization #Banking #FinancialServices #PerformanceMarketing #DMFS #iQuantiatEvents #DMFSiQuanti
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Wayne Cichanski, VP of Search & Site Experience at iQuanti, breaks down why most brands are invisible in AI search, and what to do about it. 94% of indexed sources never make it into an AI-generated answer. The brands that do? They know the signals that determine citation. We broke it all down in our latest webinar: the 4-stage retrieval pipeline, what gets filtered out, and what your GEO dashboard should actually be tracking. Watch on demand: https://lnkd.in/g5NWBcpi #AISearch #HowtoEarnCitations #AICitationsandMentions #GEO #GenerativeEngineOptimization #AIAnswers #AEO #AnswerEngineOptimization
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Your website should be driving revenue, not just traffic. iQuanti's VP of Solutions, Vishal Maru, joins The Financial Brand for a webinar on May 27. If converting website traffic into revenue is on your 2026 agenda, this is worth your hour.
🚨 Your website should be driving revenue — not just traffic. Most financial institutions are still relying on fragmented data, slow execution, and guesswork while digital-first competitors move faster. Join this upcoming webinar with iQuanti's Vishal Maru and The Financial Brand to learn how AI can uncover hidden conversion gaps, prioritize growth opportunities, and turn your website into a measurable revenue engine. 📅 May 27, 2026 at 2 PM ET You’ll learn how to: ✔ Identify friction points hurting conversions ✔ Benchmark against top-performing banks and fintechs ✔ Prioritize opportunities with predicted business impact ✔ Turn insights into implementation-ready optimization plans If digital growth and measurable ROI are priorities in 2026, this session is worth your time. Don'y miss out. Register now!
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[Webinar Alert] In AI-powered search, only a handful of sources get cited in the answer. Is your content one of them? For marketers, visibility in LLM-driven responses is becoming increasingly critical. Join Wayne Cichanski (VP, Search & Site Experience, iQuanti) in our webinar with Search Engine Journal, Inside AI Citation: Proven Strategies to Get Your Brand Cited, to learn what it really takes to get selected. Register now: https://shorturl.at/xUz5j #iQuantiInsights #AISearch #LLMs #ContentStrategy #GEO #AEO #DigitalVisibility #DigitalMarketing
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The shift to LLM-driven search introduces a disciplined evaluation process. Sources are retrieved, assessed, and reduced to a select few before synthesis. Brands that consistently demonstrate authority, relevance, and depth across multiple contexts are more likely to be retained, shaping how final answers are formed and delivered to users across search environments. To know more about how Answer Engines choose cited sources, read the full blog: https://lnkd.in/gDBywxm5 #BrandCitationinAIAnswers #AnswerEngineOptimization #GenerativeEngineOptimization #AEO #GEO #GEOforBFS #iQuantiGEO #AISearch
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And that’s a wrap on Digital Marketing for Financial Services, Charlotte 2026. We had a great time connecting with industry leaders and discussing the future of growth marketing in banking and financial services. At our booth, we explored AI Search, agentic AI, and AI-led conversion optimization, with Vishal Maru bringing these conversations to life in an engaging session on stage. With 18+ years of driving growth for financial services brands, we’re proud to bring real experience, real results, and a genuine passion for where this industry is headed. #DigitalMarketing #FinancialServices #AIsearch #GEO #iQuanti #BFS #DMFS
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In AI-powered search, only a handful of sources get cited in the answer. Is your content one of them? For marketers, visibility in LLM-driven responses is becoming increasingly critical. Join Wayne Cichanski (VP, Search & Site Experience, iQuanti) in our webinar with Search Engine Journal, Inside AI Citation: Proven Strategies to Get Your Brand Cited, to learn what it really takes to get selected. Register now: https://shorturl.at/xUz5j #iQuantiInsights #AISearch #LLMs #ContentStrategy #DigitalVisibility
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Proud to have Vishal Maru, Vice President of Solutions at iQuanti, representing us at Digital Marketing for Financial Services, Charlotte tomorrow! He will be taking the stage at 9:30 AM on May 7 to show how AI can move financial services websites from traffic to conversion, data to decisions, and drop-offs to revenue. He'll also showcase how LEAP, iQuanti's proprietary tool for conversion optimization, connects performance insights to execution, so impact is measurable. See you there.
I'll be presenting at DMFS Charlotte on the topic "AI for Website Performance." The challenge: Most financial services websites don't have a traffic problem. They have a decision-paralysis problem — and it costs them millions every year. Teams are sitting on massive amounts of data — campaign performance, analytics, user behavior — but turning that into clear, actionable decisions still takes weeks. By the time action is taken, the opportunity is often gone. AI promises to fix this. But in reality, most teams are using it in fragmented, ad-hoc ways — writing prompts, generating ideas, speeding up tasks… without actually improving outcomes. In my session, I'll break down how to move beyond that. I'll cover: → Why most AI usage today leads to faster chaos, not better decisions → The 3 building blocks of a scalable AI system: • Centralized data & context • Agents, tools, and workflows • Trust layer — governance, evals, HITL → Practical use cases, from performance insights to compliance-ready recommendations → Tactics you can start applying immediately — no massive transformation required I'll also showcase how we've brought this to life with LEAP — connecting insights to execution in a way that drives measurable impact. If you're focused on improving conversion, reducing drop-offs, or tying digital performance to revenue — this will be a very practical session. 📅 Thursday, May 7 · 9:30 AM 🔗 https://lnkd.in/eRTZAm6j #DMFSCharlotte #DigitalMarketing #FinancialServices #AI #ConversionOptimization #iQuanti #LEAP
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