InMarket

InMarket is heading to Yacht Row this June — and we're bringing three conversations worth having: 💡 Innovation — A private look at how AI is becoming the decision layer for outcomes-driven marketing. 📊 Insights — Why iROAS beats ROAS, and proof at scale you can actually act on. 🔍 Intelligence — The full measurement picture. Every platform. No allegiance. Creative ambition only counts when you can prove it delivered. Come find us on the water, 🔗 in comments. #ImproveYourImpact #InMarket #OutcomeIntelligence

Bob Evans Farms, Inc. just made breakfast a whole lot more impactful. 🍳 Featured in InMarket's Breakthrough Outcomes report, which spotlights campaigns delivering measurable results, this campaign served up one of the year's strongest performances — and the numbers are ones you'll want to see for yourself. From scroll-stopping creative to a clear aisle directive that simplified the path to purchase, Bob Evans Farms made it easy for consumers to Bring out the Bob™️ — and the results proved it. See how they did it in InMarket's Breakthrough Outcomes report, link in comments. 👇 

InMarket Measurement insights show that limited-time offers (LTOs) are yielding impressive success on TikTok! Through the measurement partnership between InMarket and TikTok for Business, brands can leverage InMarket's award-winning measurement solution to quantify the real-world impact of their TikTok ad campaigns. A recent study of dining campaigns on the platform highlights the significant impact of limited-time offer initiatives served up on TikTok.  Learn more in our blog at the link in the comments. 🔗

The Laughing Cow (Bel) didn't just show up—they smoked the competition. 🧀 Featured in InMarket's Breakthrough Outcomes report, which highlights campaigns driving real business impact, this campaign put Creamy Original and Smoked Gouda wedges front and center—with results to match. From creative built around the iconic cheese wedge itself to on-brand red accents and a clear retail CTA, every element of this ad worked together to move shoppers from inspiration to action. See how The Laughing Cow earned its spot in InMarket's Breakthrough Outcomes report—link in comments. 👇

We are thrilled to have been awarded the Innovation in Measurement award at TikTok’s first-ever Partner Innovation Awards! The awards celebrated partners driving exceptional results, advancing innovation, and shaping the future of marketing on TikTok. We can’t wait to keep innovating with the teams at TikTok for Business and setting our clients up for success. Read more about the TikTok Partner Innovation Awards here: https://lnkd.in/eJnG-8ER

NBCUniversal named its measurement partners at the 2026 Upfronts. We're one of them. InMarket is integrated into NBCU's newly announced Performance Insights Hub — giving advertisers a unified view of campaign delivery, audience insights, and full-funnel performance across linear and streaming. It launches at full scale in Q4 2026. Another proof point for what our data does best — closing the loop between media exposure and real-world outcomes at scale. → Full details in the NBCU Upfront announcement: https://lnkd.in/e7hSCfir  #Upfronts2026 #TVAdvertising #Measurement

The conversation around marketing accountability is shifting—and InMarket is bringing that message to the room where it matters most. Next week, we head to The Millennium Alliance's Transformational CMO Assembly in Miami, where top CMOs are tackling the industry's most pressing questions around measurement, incrementality, and proving every dollar spent drives real business outcomes. Gerry Joyce, VP & Practice Leader, Retail, and Stan Turek, General Manager, Measurement Business, will be on stage together speaking on "The Measurement Mandate" — May 19 at 3:35 PM. If you're attending, come see Gerry and Stan speak and find us on the floor. #TransformationalCMO #MarketingMeasurement #IncrementalSales #DataDrivenMarketing #iROAS

"Everyone's goal is to reach their audience where they're at in an efficient, scalable manner and drive performance." — Emily Ray, Yahoo DSP On the heels of our partnership announcement with Yahoo DSP, InMarket’s Katie Ciabotti Kelly caught up with Emily on the ground at POSSIBLE to hear her perspective on why the shift toward conversion-focused optimization is defining this moment in advertising. Check out the first interview in our Partner Showtime series below. Read more about this exciting partnership at the link in comments.

Dining brands leveraging TikTok’s premium/high-impact ad units to serve limited-time offers are driving colossal gains! TikTok for Business recently analyzed 46 InMarket Measurement studies from dining advertisers, comparing the results of limited-time offer campaigns that leveraged premium/high-impact ad units with those that didn’t. The result? The LTO campaigns that included premium/high-impact units drove stronger performance: - Higher incremental sales lift - Higher transaction rate lift - Higher transaction size lift Learn more about how Dining Marketers are maximizing real-world performance on TikTok in our blog: https://bit.ly/3QNnPhJ

Ahead of St. Patrick’s Day, Monkey Shoulder and #TullamoreDEW (William Grant & Sons) teamed up on a campaign that combined festive spirit with a hard-to-resist $20 cash back offer — and the results delivered. Featured in InMarket's Breakthrough Outcomes report, which highlights campaigns driving real business impact, this activation paired bold, emerald green creative with a seamless PayPal and Venmo rebate experience—giving shoppers every reason to stock up and celebrate. Cheers to a campaign that turned seasonal relevance into measurable impact. 🥃 See how Monkey Shoulder & #TullamoreDEW earned their spot in InMarket's Breakthrough Outcomes report—link in the comments. 👇